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Fortune Records was an American family operated,
independent record label An independent record label (or indie label) is a record label that operates without the funding or distribution of major record labels; they are a type of small and medium-sized enterprise, small- to medium-sized enterprise, or SME. The labels ...
located in
Detroit Detroit ( , ) is the List of municipalities in Michigan, most populous city in the U.S. state of Michigan. It is situated on the bank of the Detroit River across from Windsor, Ontario. It had a population of 639,111 at the 2020 United State ...
,
Michigan Michigan ( ) is a peninsular U.S. state, state in the Great Lakes region, Great Lakes region of the Upper Midwest, Upper Midwestern United States. It shares water and land boundaries with Minnesota to the northwest, Wisconsin to the west, ...
from 1946 to 1995. The label owners were Jack and Devora Brown, their son Sheldon Brown recorded for the label. Original releases tapered off after 1972 aside from a few albums in the mid-1980s. Fortune specialized in R&B,
blues Blues is a music genre and musical form that originated among African Americans in the Deep South of the United States around the 1860s. Blues has incorporated spiritual (music), spirituals, work songs, field hollers, Ring shout, shouts, cha ...
,
soul The soul is the purported Mind–body dualism, immaterial aspect or essence of a Outline of life forms, living being. It is typically believed to be Immortality, immortal and to exist apart from the material world. The three main theories that ...
and
doo-wop Doo-wop (also spelled doowop and doo wop) is a subgenre of rhythm and blues music that originated in African-American communities during the 1940s, mainly in the large cities of the United States, including New York, Philadelphia, Pittsburgh, ...
music, although the label also released pop, big band, hillbilly,
gospel Gospel originally meant the Christianity, Christian message ("the gospel"), but in the second century Anno domino, AD the term (, from which the English word originated as a calque) came to be used also for the books in which the message w ...
,
rock and roll Rock and roll (often written as rock & roll, rock-n-roll, and rock 'n' roll) is a Genre (music), genre of popular music that evolved in the United States during the late 1940s and early 1950s. It Origins of rock and roll, originated from African ...
, and
polka Polka is a dance style and genre of dance music in originating in nineteenth-century Bohemia, now part of the Czech Republic. Though generally associated with Czech and Central European culture, polka is popular throughout Europe and the ...
records.


History

Fortune released some doo-wop tunes by Nolan Strong & The Diablos, such as "The Wind" (Fortune 511, 1954), "The Way You Dog Me Around" (Fortune 518, 1955), and "Mind Over Matter" (Fortune 546, 1962). Other notable artists on Fortune included
John Lee Hooker John Lee Hooker (August 22, 1912 or 1917 – June 21, 2001) was an American blues singer, songwriter, and guitarist. The son of a sharecropper, he rose to prominence performing an electric guitar-style adaptation of Delta blues that he develo ...
, Doctor Ross, Andre Williams, and Nathaniel Mayer & The Fabulous Twilights (whose release, "Village of Love," on both Fortune 545 and United Artists 449 in the spring of 1962, was perhaps its most popular release; it reached No. 22 pop and No. 16 R&B on the Billboard chart). "Village of Love" also made the Top Ten in local radio station surveys in New York, Los Angeles, and Chicago. It was No. 1 in Detroit. Prior to "Village of Love," Fortune's biggest-selling record was likely "Bacon Fat" (Fortune 831 and Epic 9196, late 1956) by Andre Williams and His New Group (which was the Five Dollars on Fortune not Epic), which featured Williams' proto-rap over a sleazy, bluesy arrangement. "Bacon Fat" (the name of the song refers to a dance) reached No. 9 R&B on the ''
Billboard A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertis ...
''
chart A chart (sometimes known as a graph) is a graphics, graphical representation for data visualization, in which "the data is represented by symbols, such as bars in a bar chart, lines in a line chart, or slices in a pie chart". A chart can repres ...
in early 1957, after it was leased to Columbia's Epic subsidiary for national distribution. The Five Dollars were from Detroit and were originally known as The Shamrocks and The Del Torros. The members of the group were lead singer Eddie Hurt, tenors Lonnie Heard and Richard Lawrence, baritone James Drayton, and bass Charles Evans. After working on their music and stage presence, they picked up a manager named Sandy Amour and began to sing at area clubs and talent shows. What they were looking for most at the time was a chance to record, and soon in 1955, that goal was realized with a session at home town independent Fortune Records. On August 20, 1955, Devora Brown of Fortune announced the signing of the group along with Andre Williams (who was related through marriage to Eddie Hurt) who would also record with the Five Dollars. The newly renamed Five Dollars recorded some songs for Fortune and in the late summer of 1955 the label released "Doctor Baby" and "Harmony Of Love". Richard Lawrence was soon drafted into the military and so the Five Dollars became a vocal quartet. In October, Fortune released "Going Down To Tijuana" and "Pulling Time" by Andre Williams and the group which was billed on the label as Andre Williams & The Don Juans. In December 1955, Fortune Records announces the release of The Five Dollars with "So Strange" and "You Know I Can't Refuse". However, the record was not actually released until March 1956. Record collectors often find Fortune's numbering system confusing because there were several series issued at once, and also because some particular record numbers were used more than once. From the early 1950s to fall 1956, Fortune had a storefront at 11629 Linwood (now demolished). However, Fortune's best-known location was at 3942 Third Avenue in a small concrete block building. Fortune moved there in the fall of 1956 and stayed there until the mid-1990s, when the building was sold and vacated. (The landmark building was demolished late in 2001.) The storefront contained a record shop in the front (the Browns sold their product direct to the public) and the crude studio in the rear (which originally had a dirt floor). Whereas its far bigger Detroit rival,
Motown Records Motown is an American record label owned by the Universal Music Group. Founded by Berry Gordy, Berry Gordy Jr. as Tamla Records on January 12, 1959, it was incorporated as Motown Record Corporation on April 14, 1960. Its name, a portmanteau ...
, perfected a highly polished pop sound, releases on Fortune Records were often characterized by raw, unrestrained vocal performances and relatively simple instrumental arrangements, recorded without excessive care for production values. The recording was accomplished via a few microphones to an Ampex one-track tape deck. As a result, the label's records have a distinctively direct sound and often packed considerable emotional power. It is estimated that Fortune Records and its subsidiaries, Hi-Q Records and Strate-8, released over 600
78 RPM A phonograph record (also known as a gramophone record, especially in British English) or a vinyl record (for later varieties only) is an analog sound storage medium in the form of a flat disc with an inscribed, modulated spiral groove. The g ...
shellac and 45 RPM vinyl records, as well as two dozen long-playing albums, during its existence. The Fortune Records studio and office on Third Avenue in Detroit was demolished on October 27, 2001. Sheldon Brown still controls the Fortune Records catalogue, which is managed by Westwood Music Group. Yeah Mama Records has issued the Fortune catalog on CDs with distribution by The Orchard unit of
Sony Music Sony Music Entertainment (SME), commonly known as Sony Music, is an American multinational music company owned by Japanese conglomerate Sony Group Corporation. It is the recording division of Sony Music Group, with the other half being the ...
.


Artists

* John Brim * The Tennessee Harmony Boys * The Davis Sisters * Maury Dean * Calvin Frazier * Bobo Jenkins * Eddie Kirkland * David Lasley *
John Lee Hooker John Lee Hooker (August 22, 1912 or 1917 – June 21, 2001) was an American blues singer, songwriter, and guitarist. The son of a sharecropper, he rose to prominence performing an electric guitar-style adaptation of Delta blues that he develo ...
* Nathaniel Mayer * Skeets McDonald *
Big Maceo Merriweather Major "Big Maceo" Merriweather (March 31, 1905 – February 23, 1953) was an American pianist and blues singer. He was mainly active in Chicago through the 1940s. Career Born in Newnan, Georgia, he was a self-taught pianist. In the 1920s, he m ...
* Gino Parks * Johnny Powers * Doctor Ross *
Floyd Smith Floyd Smith may refer to: * Floyd Smith (ice hockey) (born 1935), Canadian ice hockey centre and coach * Floyd E. Smith (1912–1989), American labor union leader *Floyd Smith (musician) (1917–1982), American jazz guitarist and record producer ...
* Nolan Strong & The Diablos * Joe Weaver * Andre Williams


See also

*
List of record labels File:Alvinoreyguitarboogie.jpg File:AmMusicBunk78.jpg File:Bingola1011b.jpg Lists of record labels cover record labels, brands or trademarks associated with marketing of music recordings and music videos. The lists are organized alphabetically, ...


References


External links


Official site from Westwood Music Group
{{Authority control American record labels Record labels established in 1946 Record labels disestablished in 1995 Rhythm and blues record labels Blues record labels Soul music record labels Pop record labels Rock and roll record labels 1946 establishments in Michigan Record labels based in Michigan Music of Detroit