Fortuna (company)
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Fortuna is a drink beverage company in
Poland Poland, officially the Republic of Poland, is a country in Central Europe. It extends from the Baltic Sea in the north to the Sudetes and Carpathian Mountains in the south, bordered by Lithuania and Russia to the northeast, Belarus and Ukrai ...
owned by and part of the Agros Nova. The company was founded in 1987 with the carrot-flavoured ''Karotka'' drink in a carton. The company's slogan is ''Full of Life''. In 2003, the company was bought by the Agros Nova firm; the firm expanded the company's different products, bringing more customers to its products.


History

The company slogan and television advertisement in 1999 was ''Karotka – Full of Life''. In 2000, the company began its vegetable mixes and started with the
tomato juice Tomato juice is a juice made from tomatoes, usually used as a beverage, either plain or in cocktails such as a Bloody Mary (cocktail), Bloody Mary, a Caesar (cocktail), Caesar, or Michelada. Production Many commercial manufacturers of tomato ju ...
flavour which was awarded the ''Sign of Health X'' in
Poland Poland, officially the Republic of Poland, is a country in Central Europe. It extends from the Baltic Sea in the north to the Sudetes and Carpathian Mountains in the south, bordered by Lithuania and Russia to the northeast, Belarus and Ukrai ...
. In 2003, the company joined the Agros Nova firm. In the same year, the company also introduced the ''Tabasco flavour'' and ''Italian Herbs'' flavour, which went on sale in August 2004 and improved their ''Mirando'' drinks with the glass-bottled 250 ml version. In the same year, the company started its online website and service ''Fortuna''. The ''Fortuna'' company the same year had also introduced their milk drinks called ''Frutimil''. In 2005, the company introduced their ''duo'' range of new flavours – by this they mixed
apple An apple is a round, edible fruit produced by an apple tree (''Malus'' spp.). Fruit trees of the orchard or domestic apple (''Malus domestica''), the most widely grown in the genus, are agriculture, cultivated worldwide. The tree originated ...
and
mint Mint or The Mint may refer to: Plants * Lamiaceae, the mint family ** ''Mentha'', the genus of plants commonly known as "mint" Coins and collectibles * Mint (facility), a facility for manufacturing coins * Mint condition, a state of like-new ...
together and called it the ''Apple Mint Duo Drink'', other products in the range are listed in the list below. In 2008, the company iwa in eighth place in ''The Best Non Alcoholic Drinks'' according to ''Rzeczpospolita Newspaper''. In 2009, the company reintroduced its ''Karotka'' juice drink with no added sugar and made five new flavours. In 2011, the company part of the Agros Nova sponsored the Polish ''Taniec Z Gwiazdami'' Dancing on Ice on
TVN (Poland) TVN (stylised in all lowercase) is a Polish free-to-air television station, network and a media and entertainment group in Poland. It was co-founded by Polish businessmen Mariusz Walter, Jan Wejchert and Swiss entrepreneur Bruno Valsangiacomo. I ...
television channel. In 2012, the company sponsored the Polish ''Mam Talent (Poland's Got Talent)'' on
TVN (Poland) TVN (stylised in all lowercase) is a Polish free-to-air television station, network and a media and entertainment group in Poland. It was co-founded by Polish businessmen Mariusz Walter, Jan Wejchert and Swiss entrepreneur Bruno Valsangiacomo. I ...
channel and advertised the company between the show advertisement.


Products

* Fruit drinks Flavours are: pineapple, white grapefruit, red grapefruit, apple, apple light, mandarin, multivitamin, orange, ''orange with bits'', green grapefruit ''Sweetie''. * Nectar drinks Flavours are: banana, peach,
blackcurrant The blackcurrant (''Ribes nigrum''), also known as black currant or cassis, is a deciduous shrub in the family Grossulariaceae grown for its edible berries. It is native to temperate parts of central and northern Europe and northern Asia, w ...
, plum, red grapefruit (2 Litre), apple (2 Litre), multivitamin (2 Litre) and orange (2 litre). * Drinks Flavours are:
white grapes A grape is a fruit, botanically a berry, of the deciduous woody vines of the flowering plant genus ''Vitis''. Grapes are a non- climacteric type of fruit, generally occurring in clusters. The cultivation of grapes began approximately 8,00 ...
and red grapes. * Vegetable juices 100% Flavours are :
tomato The tomato (, ), ''Solanum lycopersicum'', is a plant whose fruit is an edible Berry (botany), berry that is eaten as a vegetable. The tomato is a member of the nightshade family that includes tobacco, potato, and chili peppers. It originate ...
,
Tabasco sauce Tabasco is an American brand of hot sauce made from vinegar, tabasco peppers and salt. It is produced by the McIlhenny Company of Avery Island in southern Louisiana, having been created over 150 years ago by Edmund McIlhenny. Originally the ...
tomatoes and multi vegetable.


References

{{Reflist Drink companies of Poland Polish brands