Forever Don't Last
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"Forever Don't Last" is a song by American singer
Jazmine Sullivan Jazmine Marie Sullivan (born April 9, 1987) is an American R&B singer and songwriter. She has won two Grammy Awards, a ''Billboard'' Women in Music Award, and two BET Awards over the course of her career. In 2022, ''Time'' placed her on their ...
. It was written by Sullivan and Chuck Harmony for her third studio album ''
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'' (2015), while production was helmed by Harmony. The soulful acoustic jam depicts Sullivan reflecting her emotions on the painful demise of her relationship. Released as the album's second single, the ballad reached the top twenty on the ''
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'' Adult R&B Songs, peaking at number 17.


Background

"Forever Don't Last" was written by Sullivan and Chuck Harmony for her third studio album ''
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'' (2015). The stripped-down, acoustic production details the painful end of a long relationship Sullivan fought to save as she sings: "Trying don’t work, so I just have to face that forever doesn’t last too long these days." The singer called the record "a page from erlife" as well as her most personal song on ''Reality Show'', telling ''
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'': "The most personal song is called 'Forever on't Last" I'm basically crying on that song. It's a ballad, and that's classic Jazmine. It's a letting-go song which is why it's so personal. I feel like I came to a point in my relationship where neededto let go and move on. I just had to do it."


Music video

An accompanying music video was directed by Eshon Burgundy, Sullivan and her mother Pam with the help of friends. Set on the countryside, Sullivan plays a runaway bride who realizes that the love she once had for her man has disappeared. Sullivan's grandmother and grandfather play themselves in the video. The visuals premiered on December 2, 2014 on her
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account.


Credits and personnel

Credits adapted from the album's liner notes. *Kevin "KD" Davis – mixing *Joe Gallagher – vocal recording *Jeff Halsey – mixing assistance *Chuck Harmony – producer, writer *Mike "Guru" Johnson – production coordinator *Jazmine Sullivan – vocals, writer


Charts


References


External links

* {{authority control 2014 singles 2014 songs Jazmine Sullivan songs RCA Records singles Songs written by Jazmine Sullivan Songs written by Chuck Harmony Song recordings produced by Chuck Harmony