The Ford Motor Company Assembly Plant at 699

Ponce de Leon Avenue Ponce de Leon Avenue ( ), often simply called Ponce, provides a link between Atlanta, Georgia, Atlanta, Decatur, Georgia, Decatur, Clarkston, Georgia, Clarkston, and Stone Mountain, Georgia. It was named for Ponce de Leon Springs (Atlanta), Po ...

in the Poncey-Highland neighborhood of

Atlanta, Georgia Atlanta ( ) is the List of capitals in the United States, capital and List of municipalities in Georgia (U.S. state), most populous city in the U.S. state of Georgia (U.S. state), Georgia. It is the county seat, seat of Fulton County, Georg ...

was the

headquarters Headquarters (often referred to as HQ) notes the location where most or all of the important functions of an organization are coordinated. The term is used in a wide variety of situations, including private sector corporations, non-profits, mil ...

of the

Ford Motor Company Ford Motor Company (commonly known as Ford) is an American multinational corporation, multinational automobile manufacturer headquartered in Dearborn, Michigan, United States. It was founded by Henry Ford and incorporated on June 16, 1903. T ...

southeastern US The Southeastern United States, also known as the American Southeast or simply the Southeast, is a geographical region of the United States located in the eastern portion of the Southern United States and the southern portion of the Eastern Uni ...

operations from 1915 to 1942. As a result of good sales in Atlanta, and a desire to decentralize production, Ford established a combined assembly, sales, service and administration facility on Ponce de Leon Avenue, selling a peak of 22,000 vehicles per year. The assembly plant produced

Model T The Ford Model T is an automobile that was produced by the Ford Motor Company from October 1, 1908, to May 26, 1927. It is generally regarded as the first mass-affordable automobile, which made car travel available to middle-class Americans. Th ...

s, Model As and V-8s until 1942, when the plant was sold to the

War Department War Department may refer to: * War Department (United Kingdom) * United States Department of War The United States Department of War, also called the War Department (and occasionally War Office in the early years), was the United States Cabinet ...

and a new plant was opened in the Atlanta suburb of Hapeville. The building was designed by Ford's in-house architect, John Graham. An office block in the front was backed by a multi-story loft-style assembly plant. The War Department used the building as a storage depot and as administrative offices. Sold for development in 1979, the building is now known as Ford Factory Square or the Ford Factory Lofts and is occupied by apartments and retail shops. Architects for the

adaptive reuse Adaptive reuse is the reuse of an existing building for a purpose other than that for which it was originally built or designed. It is also known as recycling and conversion. The adaptive reuse of buildings can be a viable alternative to new con ...

project were Bradfield Associates. The Kroger supermarket at the Ford Factory is inspiration for the meme

Murder Kroger Murder Kroger is the nickname of a Kroger supermarket in Atlanta which has been the scene of two fatal shootings and the discovery of a corpse. It is located at 725 Ponce de Leon Avenue in Poncey–Highland and has been known as "Murder Kroger" for ...

Photo gallery

Image:Ford Factory Atlanta 1914.jpeg, Ford Factory under construction 1914 Image:Ford Atlanta 2.jpg, Front and side view of the Ford Assembly Plant from

Image:Ford Atlanta 3.jpg, Back and side view of the plant Image:Ford Atlanta 4.jpg, Close-up view of the back of the plant;

Ponce City Market Ponce City Market is a mixed-use development located in a former Sears catalogue facility in Atlanta, with national and local retail anchors, restaurants, a food hall, boutiques and offices, and residential units. It is located adjacent to the ...

(formerly the Sears building, then City Hall East) in background Image: Ford Assembly Plant and Sears Building.jpg, Side view of plant entrance fronting

; Sears building (with tower) in background File:Ford Factory Lofts Atlanta.JPG, East side of Ford Factory Lofts seen from the

BeltLine The Atlanta Beltline is long multi-use corridor on a former railway corridor which encircles the core of Atlanta, Georgia. The Atlanta Beltline is designed to reconnect neighborhoods and communities historically divided and marginalized by in ...

trail, 2012

References

External links

"Field Trip to Murder Kroger", The Plug
{{Ford factories Ford factories Buildings and structures in Atlanta Former motor vehicle assembly plants Motor vehicle assembly plants in Georgia (U.S. state) Industrial landmarks in Atlanta Industrial buildings completed in 1914 Industrial buildings and structures on the National Register of Historic Places in Georgia (U.S. state) Motor vehicle manufacturing plants on the National Register of Historic Places National Register of Historic Places in Atlanta Transportation buildings and structures on the National Register of Historic Places in Georgia (U.S. state)