Floyd (30 Rock)
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"Floyd" is the sixteenth episode of the fourth season of the American television comedy series ''
30 Rock ''30 Rock'' is an American satire, satirical sitcom television series created by Tina Fey that originally aired on NBC from October 11, 2006, to January 31, 2013. The series, based on Fey's experiences as head writer for ''Saturday Night Live' ...
'', and the 74th overall episode of the series. It was written by series producer Paula Pell, and directed by
Millicent Shelton Millicent B. Shelton (born January 29, 1966) is an American music video, television and film director. Shelton began her career as a wardrobe production assistant on the Spike Lee film '' Do the Right Thing'' (1989). She went on to direct music ...
. The episode originally aired on
NBC The National Broadcasting Company (NBC) is an American commercial broadcast television and radio network serving as the flagship property of the NBC Entertainment division of NBCUniversal, a subsidiary of Comcast. It is one of NBCUniversal's ...
in the United States on March 25, 2010.
Cheyenne Jackson Cheyenne David Jackson (born July 12, 1975) is an American actor and singer. His credits include leading roles in Broadway musicals and other stage roles, as well as film and television roles, concert singing, and music recordings. After beginn ...
, Kristin McGee, and
Jason Sudeikis Daniel Jason Sudeikis ( ; born September 18, 1975) is an American actor, comedian, screenwriter, and producer. In the 1990s, he began his career in improv comedy and performed with ComedySportz, iO Chicago (Improv Olympic), and The Second City. I ...
guest star in this episode, and there are cameo appearances by
Kathie Lee Gifford Kathryn Lee Gifford (Given name, née Epstein; born August 16, 1953) is an American television presenter, singer, songwriter, actress, and author. From 1985 to 2000, she and Regis Philbin hosted the talk show ''Live with Kelly and Mark, Live! wi ...
,
Lester Holt Lester Don Holt Jr. (born March 8, 1959) is an American journalist who was the news anchor for the weekday edition of ''NBC Nightly News,'' NBC Nightly News Kids Edition, and is currently news anchor for '' Dateline NBC''. On June 18, 2015, Ho ...
,
Hoda Kotb Hoda Kotb ( ; born August 9, 1964) is an American broadcast journalist, television personality, and author. She was the main co-anchor of the NBC News breakfast television, morning show ''Today (American TV program), Today'' from 2018 to 2025, ...
, and
Meredith Vieira Meredith Louise Vieira (born December 30, 1953) is an American broadcast journalist and Celebrity, television personality. She is best known as the original moderator of the daytime talk show ''The View (talk show), The View'' (1997–2006), the ...
. In the episode,
Liz Lemon Elizabeth Miervaldis Lemon is a fictional character and the protagonist of the American television series '' 30 Rock''. She created and wrote for the fictional comedy-sketch show ''The Girlie Show'' and later ''TGS with Tracy Jordan''. She is ...
's (
Tina Fey Elizabeth Stamatina "Tina" Fey (; born May 18, 1970) is an American actress, comedian, writer, and producer. Known for her comedic roles in sketch comedy, television and film, Fey has received List of awards and nominations received by Tina Fe ...
) ex-boyfriend, Floyd DeBarber (Sudeikis), tells her that he is getting married. At the same time,
Jack Donaghy John Francis "Jack" Donaghy ( ) is a fictional character on the NBC sitcom '' 30 Rock'', airing from 2006 to 2013. The character was created by series creator Tina Fey, and is portrayed by Alec Baldwin. He was introduced as the Vice President of ...
(
Alec Baldwin Alexander Rae Baldwin III (born April 3, 1958) is an American actor and film producer. He is known for his leading and supporting roles in a variety of genres, from comedy to drama. He has received List of awards and nominations received by A ...
) helps
Danny Baker Danny Baker (born 22 June 1957) is an English comedy writer, journalist, radio DJ and screenwriter. Throughout his career he has largely presented for London's regional radio and television. Baker was born in Deptford to a working-class fa ...
(Jackson) get his revenge against ''The Girlie Show with Tracy Jordan'' (''TGS'') writers—
Frank Rossitano ''30 Rock'' is an American television comedy series, created by Tina Fey, that aired on NBC. The series takes place behind the scenes of a fictional live sketch comedy series, also airing on NBC; the name "30 Rock" refers to the address of the ...
(
Judah Friedlander Judah Friedlander (born March 16, 1969) is an American actor and stand-up comedian. He is known for playing the role of writer Frank Rossitano on the NBC sitcom ''30 Rock''. Friedlander is also known for his role as Toby Radloff in the film ''Am ...
), James "Toofer" Spurlock (
Keith Powell Keith Powell (born August 12, 1979) is an American television actor, writer, director, and web series creator, known for his role as James "Toofer" Spurlock on ''30 Rock'', and for creating and starring in the web series ''Keith Broke His Leg'', ...
), and J. D. Lutz (
John Lutz John Michael Lutz (born April 23, 1973) is an American actor, comedian, and screenwriter. He is best known for playing J. D. Lutz on the NBC sitcom ''30 Rock'', and for his work as a writer on the NBC series ''Saturday Night Live'' for seven ...
)—after they play a practical joke on him. Meanwhile,
Jenna Maroney Jenna Maroney (born Yustrepa Gronkowitz; February 24, 1969) is a fictional character on the American television series ''30 Rock'', played by Jane Krakowski. For her portrayal of Maroney, Krakowski was nominated four times for the Primetime E ...
(
Jane Krakowski Jane Krakowski (; ; born October 11, 1968) is an American actress and singer. She starred as Jenna Maroney in the NBC satirical comedy series ''30 Rock'' (2006–2013, 2020), for which she received four Primetime Emmy Award nominations for Out ...
) and
Tracy Jordan Tracy Jordan is a fictional character in the American television series ''30 Rock'', played by the actor Tracy Morgan. The character is a movie star whose personality traits and life events are taken from Morgan's own life. In 2010, ''Entertai ...
(
Tracy Morgan Tracy Jamal Morgan (born November 10, 1968) is an American stand-up comedian and actor. He was a cast member on the NBC sketch comedy television series ''Saturday Night Live'' from 1996 to 2003, and played Tracy Jordan in the NBC sitcom ''30 Ro ...
) spend a long day listening to
NBC page The NBC Page Program is a 12-month paid fellowship at the NBCUniversal studios in New York City and Universal City, California. Pages contribute to various teams while on business, consumer, and content assignments. East Coast pages also give tou ...
Kenneth Parcell Andromakennethamblesorton "Kenneth" Ellen Parcell is a fictional character on the NBC comedy television series, ''30 Rock'', portrayed by Jack McBrayer. Originally a supporting character in the first two episodes of the series, the show's produ ...
(
Jack McBrayer Jack McBrayer (; born May 27, 1973) is an American actor and comedian. He gained national exposure for his portrayal of characters on '' Late Night with Conan O'Brien'' and as Kenneth Parcell in ''30 Rock''. For his role in ''30 Rock'', McBraye ...
) tell stories about his childhood. "Floyd" received generally mixed reception from television critics. According to the
Nielsen ratings Nielsen Media Research (NMR) is an American firm that measures media audiences, including television, radio, theatre, films (via the AMC Theatres MAP program), and newspapers. Headquartered in New York City, it is best known for the Nielsen rat ...
system, the episode was watched by 6.252 million households during its original broadcast, and received a 2.9 rating/8 share among viewers in the 18–49 demographic.


Plot

Liz Lemon Elizabeth Miervaldis Lemon is a fictional character and the protagonist of the American television series '' 30 Rock''. She created and wrote for the fictional comedy-sketch show ''The Girlie Show'' and later ''TGS with Tracy Jordan''. She is ...
(
Tina Fey Elizabeth Stamatina "Tina" Fey (; born May 18, 1970) is an American actress, comedian, writer, and producer. Known for her comedic roles in sketch comedy, television and film, Fey has received List of awards and nominations received by Tina Fe ...
) gets a surprise phone call from her ex-boyfriend, Floyd DeBarber (
Jason Sudeikis Daniel Jason Sudeikis ( ; born September 18, 1975) is an American actor, comedian, screenwriter, and producer. In the 1990s, he began his career in improv comedy and performed with ComedySportz, iO Chicago (Improv Olympic), and The Second City. I ...
), who says he will be coming to New York and wants to have dinner with her. She begins to hope that the two can get back together, however, while watching ''
The Today Show ''Today'' (also called ''The Today Show'') is an American morning television show that airs weekdays from 7:00 a.m. to 11:00 a.m. on NBC. The program debuted on January 14, 1952. It was the first of its genre on American television ...
'' she discovers that he is marrying Kaitlin (Kristin McGee). Her boss,
Jack Donaghy John Francis "Jack" Donaghy ( ) is a fictional character on the NBC sitcom '' 30 Rock'', airing from 2006 to 2013. The character was created by series creator Tina Fey, and is portrayed by Alec Baldwin. He was introduced as the Vice President of ...
(
Alec Baldwin Alexander Rae Baldwin III (born April 3, 1958) is an American actor and film producer. He is known for his leading and supporting roles in a variety of genres, from comedy to drama. He has received List of awards and nominations received by A ...
), warns her not to attempt revenge; nevertheless, Liz invites Floyd to a seafood restaurant where she had food poisoning on three separate occasions. He does not get food poisoning, but instead, Floyd, a recovering alcoholic, gets drunk off of the whiskey-based fish sauce. The two get into an argument, and after Floyd insults her, Liz leaves the restaurant. The next day, Floyd appears on ''The Today Show'', but still drunk from the night before, refuses to leave the 30 Rock building. Liz apologizes to both Floyd and Kaitlin for getting him drunk. They accept the apology, and Kaitlin asks Liz to be a participant in their wedding, to which she agrees. At the same time, jealous of the publicity that
Danny Baker Danny Baker (born 22 June 1957) is an English comedy writer, journalist, radio DJ and screenwriter. Throughout his career he has largely presented for London's regional radio and television. Baker was born in Deptford to a working-class fa ...
(
Cheyenne Jackson Cheyenne David Jackson (born July 12, 1975) is an American actor and singer. His credits include leading roles in Broadway musicals and other stage roles, as well as film and television roles, concert singing, and music recordings. After beginn ...
) is getting after receiving a
Juno Award The Juno Awards (stylized as JUNOS), or simply known as the Junos, are awards presented by Canadian Academy of Recording Arts and Sciences, the Canadian Academy of Recording Arts and Sciences to recognize outstanding achievements in Canada's mu ...
nomination,
Frank Rossitano ''30 Rock'' is an American television comedy series, created by Tina Fey, that aired on NBC. The series takes place behind the scenes of a fictional live sketch comedy series, also airing on NBC; the name "30 Rock" refers to the address of the ...
(
Judah Friedlander Judah Friedlander (born March 16, 1969) is an American actor and stand-up comedian. He is known for playing the role of writer Frank Rossitano on the NBC sitcom ''30 Rock''. Friedlander is also known for his role as Toby Radloff in the film ''Am ...
), James "Toofer" Spurlock (
Keith Powell Keith Powell (born August 12, 1979) is an American television actor, writer, director, and web series creator, known for his role as James "Toofer" Spurlock on ''30 Rock'', and for creating and starring in the web series ''Keith Broke His Leg'', ...
), and J. D. Lutz (
John Lutz John Michael Lutz (born April 23, 1973) is an American actor, comedian, and screenwriter. He is best known for playing J. D. Lutz on the NBC sitcom ''30 Rock'', and for his work as a writer on the NBC series ''Saturday Night Live'' for seven ...
), the staff writers from ''TGS with Tracy Jordan'', print a fake, embarrassing ''
New York Times ''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...
'' interview with him and circulate it throughout the 30 Rock building. Danny brings the upsetting article to Jack, but Jack quickly figures out that Frank, Toofer, and Lutz are the ones behind it due to the writer being "Seymour Nips." To get back at them, Jack and Danny trick them into thinking the building has been invaded by a "
Cloverfield ''Cloverfield'' is a 2008 American Found footage (film technique), found footage monster movie, monster horror film directed by Matt Reeves and written by Drew Goddard. It stars Lizzy Caplan, Jessica Lucas, T.J. Miller (in his film debut), Mic ...
-type monster" and stripping in front of the ''TGS'' dancers. Frank, Toofer, and Lutz, however, via a remark from Jack, discover a secret code from the "Twig and Plums" prank society that Jack belonged to while attending
Princeton University Princeton University is a private university, private Ivy League research university in Princeton, New Jersey, United States. Founded in 1746 in Elizabeth, New Jersey, Elizabeth as the College of New Jersey, Princeton is the List of Colonial ...
. Frank realizes he can use this to manipulate him, which works - Jack must exit the room whenever the code is spoken. As a result of this, Jack threatens to sleep with Frank's mother, and promises to find Toofer and Lutz's mothers as well, which prompts them to ease off on their pranks. Finally, to keep
Jenna Maroney Jenna Maroney (born Yustrepa Gronkowitz; February 24, 1969) is a fictional character on the American television series ''30 Rock'', played by Jane Krakowski. For her portrayal of Maroney, Krakowski was nominated four times for the Primetime E ...
(
Jane Krakowski Jane Krakowski (; ; born October 11, 1968) is an American actress and singer. She starred as Jenna Maroney in the NBC satirical comedy series ''30 Rock'' (2006–2013, 2020), for which she received four Primetime Emmy Award nominations for Out ...
) and
Tracy Jordan Tracy Jordan is a fictional character in the American television series ''30 Rock'', played by the actor Tracy Morgan. The character is a movie star whose personality traits and life events are taken from Morgan's own life. In 2010, ''Entertai ...
(
Tracy Morgan Tracy Jamal Morgan (born November 10, 1968) is an American stand-up comedian and actor. He was a cast member on the NBC sketch comedy television series ''Saturday Night Live'' from 1996 to 2003, and played Tracy Jordan in the NBC sitcom ''30 Ro ...
) distracted from Danny's fanfare, ''TGS'' producer,
Pete Hornberger ''30 Rock'' is an American television comedy series, created by Tina Fey, that aired on NBC. The series takes place behind the scenes of a fictional live sketch comedy series, also airing on NBC; the name "30 Rock" refers to the address of the ...
(
Scott Adsit Robert Scott Adsit (born November 26, 1965) is an American actor, comedian, and writer. Born and raised in the Chicago suburbs, Adsit joined the mainstage cast of Chicago's The Second City in 1994 after attending Columbia College Chicago. He app ...
) sends them to the makeup department to have plaster face-prints made while
NBC page The NBC Page Program is a 12-month paid fellowship at the NBCUniversal studios in New York City and Universal City, California. Pages contribute to various teams while on business, consumer, and content assignments. East Coast pages also give tou ...
Kenneth Parcell Andromakennethamblesorton "Kenneth" Ellen Parcell is a fictional character on the NBC comedy television series, ''30 Rock'', portrayed by Jack McBrayer. Originally a supporting character in the first two episodes of the series, the show's produ ...
(
Jack McBrayer Jack McBrayer (; born May 27, 1973) is an American actor and comedian. He gained national exposure for his portrayal of characters on '' Late Night with Conan O'Brien'' and as Kenneth Parcell in ''30 Rock''. For his role in ''30 Rock'', McBraye ...
) talks to them. Jenna and Tracy are plagued by erotic dreams involving Kenneth, and to stop having them, they decide to stay awake. This fails, so they decide to " Elm Street" Kenneth by killing him in their dreams. They wake up (believing they are still dreaming) and attack Kenneth. Witnessing this, Pete tells them they are wide awake, and that it is morning, which prompts Jenna and Tracy to realize that they slept through the night without having any dreams of Kenneth. They apologize to Kenneth for attacking him, and he accepts their apology. The episode ends with Pete scolding Tracy and Jenna for their bad behavior, and the two apologize, promise to be good, and are about to sing Pete a thank you song, only for Pete to awaken (this having been a dream) at his desk. Kenneth arrives, and it soon turns out that Pete is having an erotic dream about Kenneth and Liz. Pete is unable to wake up, and he screams in horror.


Production

"Floyd" was written by series producer
Paula Pell Paula Pell (born April 15, 1963) is an American comedy writer, producer, and actress. She is best known for her work as a writer for the NBC sketch comedy series ''Saturday Night Live'' from 1995 to 2013. For her work on ''SNL'' and '' 30 Rock' ...
and directed by
Millicent Shelton Millicent B. Shelton (born January 29, 1966) is an American music video, television and film director. Shelton began her career as a wardrobe production assistant on the Spike Lee film '' Do the Right Thing'' (1989). She went on to direct music ...
. This episode was Pell's first writing credit and the second episode for Shelton who had directed the March 26, 2009,
season three A season is a division of the year based on changes in weather, ecology, and the number of daylight hours in a given region. On Earth, seasons are the result of the axial parallelism of Earth's tilted orbit around the Sun. In temperate and polar ...
episode "
Apollo, Apollo "Apollo, Apollo" is the sixteenth episode of the third season of American television comedy series ''30 Rock'', and the 52nd episode of the series overall. It was written by executive producer Robert Carlock and directed by Millicent Shelton. ...
". "Floyd" originally aired in the United States on March 25, 2010, on NBC as the sixteenth episode of the show's fourth season and the 74th overall episode of the series. Pell has appeared on the show as the character Paula Hornberger, the wife of Pete Hornberger, played by Scott Adsit. "Floyd" was filmed on January 27 and February 3, 2010. Comedian actor Jason Sudeikis, who played Floyd DeBarber in this episode, has appeared in the main cast of ''
Saturday Night Live ''Saturday Night Live'' (''SNL'') is an American Late night television in the United States, late-night live television, live sketch comedy variety show created by Lorne Michaels and developed by Michaels and Dick Ebersol that airs on NBC. The ...
'' (''SNL''), a weekly
sketch comedy Sketch comedy comprises a series of short, amusing scenes or vignettes, called "sketches" or, "skits", commonly between one and ten minutes long, performed by a group of comic actors or comedians. While the form developed and became popular in ...
series which airs on NBC in the United States. Tina Fey, the series creator of ''30 Rock'', was the
head writer A head writer is a person who oversees the team of writers on a television or radio series. The title is common in the soap opera A soap opera (also called a daytime drama or soap) is a genre of a long-running radio or television Serial (radio ...
on ''SNL'' from 1999 until 2006. This was Sudeikis's tenth appearance on the show. Actor Cheyenne Jackson made his fifth appearance as Danny Baker. Jackson previously appeared in the episodes "
The Problem Solvers "The Problem Solvers" is the List of 30 Rock episodes#Season 4 (2009–10), fifth episode of the 30 Rock season 4, fourth season of the American television comedy series ''30 Rock'', and the 63rd overall episode of the series. It was written by ...
", "
Secret Santa Secret Santa is a Western Christmas or Saint Nicholas tradition in which members of a group are randomly assigned a person to whom they give a gift. The identity of the gift-giver remains a secret until the end when Secret Santas are revealed. ...
", "
Black Light Attack! "Black Light Attack!" is the tenth episode of the fourth season of the American television comedy series ''30 Rock'', and the 68th overall episode of the series. The episode was written by Steve Hely and directed by series producer Don Scardi ...
", and "
Winter Madness "Winter Madness" is the List of 30 Rock episodes#Season 4 (2009–10), eleventh episode of the 30 Rock season 4, fourth season of the American television comedy series ''30 Rock'', and the 69th overall episode of the series. The episode was wri ...
". In an interview with ''
The New York Times ''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...
'', Jackson revealed that the song he sings in the episode was composed by
Jeff Richmond Jeffrey Wayne Richmond (born January 7, 1961) is an American composer, comedian, producer, and director. He composed the music for, and directed multiple episodes of ''30 Rock'', a sitcom created by and starring his wife, Tina Fey. He also execut ...
, the show's composer, and said that the song was "actually a little longer" and that they shot a "whole" music video to accompany it. "Floyd" featured cameo appearances from ''
The Today Show ''Today'' (also called ''The Today Show'') is an American morning television show that airs weekdays from 7:00 a.m. to 11:00 a.m. on NBC. The program debuted on January 14, 1952. It was the first of its genre on American television ...
'' correspondents
Meredith Vieira Meredith Louise Vieira (born December 30, 1953) is an American broadcast journalist and Celebrity, television personality. She is best known as the original moderator of the daytime talk show ''The View (talk show), The View'' (1997–2006), the ...
,
Lester Holt Lester Don Holt Jr. (born March 8, 1959) is an American journalist who was the news anchor for the weekday edition of ''NBC Nightly News,'' NBC Nightly News Kids Edition, and is currently news anchor for '' Dateline NBC''. On June 18, 2015, Ho ...
,
Kathie Lee Gifford Kathryn Lee Gifford (Given name, née Epstein; born August 16, 1953) is an American television presenter, singer, songwriter, actress, and author. From 1985 to 2000, she and Regis Philbin hosted the talk show ''Live with Kelly and Mark, Live! wi ...
, and
Hoda Kotb Hoda Kotb ( ; born August 9, 1964) is an American broadcast journalist, television personality, and author. She was the main co-anchor of the NBC News breakfast television, morning show ''Today (American TV program), Today'' from 2018 to 2025, ...
. In the episode, Vieira introduces Floyd and his fiancée, Kaitlin, as finalists competing to have their wedding featured on ''The Today Show''. In one scene, Danny runs into the writers' room where Frank, Toofer, and Lutz are. He turns on the television to see Holt who reports, "We're now getting reports that the toxic leaks have created a ''
Cloverfield ''Cloverfield'' is a 2008 American Found footage (film technique), found footage monster movie, monster horror film directed by Matt Reeves and written by Drew Goddard. It stars Lizzy Caplan, Jessica Lucas, T.J. Miller (in his film debut), Mic ...
'' type monster in the building. The monster cannot detect the smell of human skin. Anyone still inside should disrobe immediately." Jack calls Liz into his office and shows her that Floyd, drunk from his dinner with her, is still in the 30 Rock building, where he is shown interrupting a segment featuring Gifford and Kotb.


Cultural references

In the beginning of the episode, Liz tells Jenna about a bad date that she had with someone she met on the personals section of the
Kraft Foods Kraft Foods Group, Inc. was an American food manufacturing and processing conglomerate (company), conglomerate, split from Kraft Foods Inc. on October 1, 2012, and was headquartered in Chicago, Illinois. It became part of Kraft Heinz on July ...
web site, K-date. Pete congratulates Danny on his
Juno Award The Juno Awards (stylized as JUNOS), or simply known as the Junos, are awards presented by Canadian Academy of Recording Arts and Sciences, the Canadian Academy of Recording Arts and Sciences to recognize outstanding achievements in Canada's mu ...
nomination for his Canadian pump-up song for the
National Hockey League The National Hockey League (NHL; , ''LNH'') is a professional ice hockey league in North America composed of 32 teams25 in the United States and 7 in Canada. The NHL is one of the major professional sports leagues in the United States and Cana ...
team, the
Ottawa Senators The Ottawa Senators (), officially the Ottawa Senators Hockey Club and colloquially known as the Sens, are a professional ice hockey team based in Ottawa. The Senators compete in the National Hockey League (NHL) as a member of the Atlantic Di ...
. Danny replies, "It's an honor to be nominated in the same category as Sir
Dave Coulier David Alan Coulier ( ; born September 21, 1959) is an American actor, voice actor, and comedian. He is best known for his roles as Joey Gladstone on the ABC sitcom ''Full House'', Peter Venkman on '' The Real Ghostbusters'', and Animal and B ...
", the latter is an American actor. Liz imitates singer-songwriter
Christopher Cross Christopher Cross (born Christopher Charles Geppert; May 3, 1951) is an American singer-songwriter and guitarist. He won five Grammy Awards for his eponymous debut album released in 1979. The singles "Sailing" (1979), and " Arthur's Theme (Best ...
while singing "All my days I've been waiting, for you to come back home. Moonlight of New York City", after revealing that she hoped to end up with Floyd one day and Cross would sing a romantic song about them. This song would be extended on the '' 30 Rock Original Television Soundtrack'' by Cross himself. Liz makes reference to the fact that once, on television, one could not say the word "crap", but "then they let that slide and now we can say whatever we want." She and Jack exchange the words, "Douchebag", "asswipe", and "Anal rot", as examples. Later, Liz tells Jack, "I don't care. I'll start my own group. Rejection from society is what created the
X-Men The X-Men are a superhero team in American comic books published by Marvel Comics. Created by writer/editor Stan Lee and artist/co-plotter Jack Kirby, the team first appeared in Uncanny X-Men, ''The X-Men'' #1 (September 1963). Although initial ...
", which references the comic book superhero team, the X-Men, who are rejected from society due to their mutant special powers. In the false breaking news story, Lester Holt references the 2007 monster movie ''
Cloverfield ''Cloverfield'' is a 2008 American Found footage (film technique), found footage monster movie, monster horror film directed by Matt Reeves and written by Drew Goddard. It stars Lizzy Caplan, Jessica Lucas, T.J. Miller (in his film debut), Mic ...
''. After learning about the toxic leaks in the building, in which Frank, Toofer, and Lutz need to strip down, Frank says "So much of my life was wasted creating hats!" This is a reference to
Judah Friedlander Judah Friedlander (born March 16, 1969) is an American actor and stand-up comedian. He is known for playing the role of writer Frank Rossitano on the NBC sitcom ''30 Rock''. Friedlander is also known for his role as Toby Radloff in the film ''Am ...
, who portrays Frank in the show and who is known for his trademark
trucker hat A trucker hat, mesh cap or netback cap is a soft hat with a rounded crown and a stiff flat bill projecting in front. It is also sometimes known as a "gimme s in 'give me'cap" or a "feed cap" because this style of hat originated during the 1970 ...
s which he wears in and out of the Frank character. When Liz tells Floyd that she saw him on ''The Today Show'', on which she learned he is getting married, Floyd says "Dammit! I could have sworn you watch ''
The Early Show ''The Early Show'' is an American morning television show that aired on CBS from November 1, 1999, to January 7, 2012, replacing the original incarnation of '' CBS This Morning'', and the ninth attempt at a morning news-talk program by the n ...
'' on
CBS CBS Broadcasting Inc., commonly shortened to CBS (an abbreviation of its original name, Columbia Broadcasting System), is an American commercial broadcast television and radio network serving as the flagship property of the CBS Entertainme ...
", to which Liz replies, "''The Early Show''? What am I, in a hospital?". Liz reveals that she once participated in a reenactment on ''
America's Most Wanted ''America's Most Wanted'' (often abbreviated as ''AMW'') is an American television program whose first run was produced by 20th Television, and second run is under the Fox Entertainment#Fox Alternative Entertainment, Fox Alternative Entertain ...
'' playing a woman who is strangled on a toilet. Jenna and Tracy, who are having strange dreams about Kenneth, decide they "have to '' Elm Street'' this. We have to go to sleep and kill Kenneth in our dreams!" This references the ''
A Nightmare on Elm Street ''A Nightmare on Elm Street'' is a 1984 American Supernatural horror film, supernatural slasher film written and directed by Wes Craven and produced by Robert Shaye. It is the first installment in the A Nightmare on Elm Street (franchise), ''A ...
'' film series, in which the movie's main character—
Freddy Krueger Freddy Krueger () is a fictional character and the antagonist of the ''A Nightmare on Elm Street'' horror film franchise. Created by Wes Craven, he made his debut in Craven's '' A Nightmare on Elm Street'' (1984) as the malevolent spirit of a ...
—stalks and kills his victims in their dreams.


Reception

In its original American broadcast, "Floyd" was watched by 6.252 million households, according to the
Nielsen ratings Nielsen Media Research (NMR) is an American firm that measures media audiences, including television, radio, theatre, films (via the AMC Theatres MAP program), and newspapers. Headquartered in New York City, it is best known for the Nielsen rat ...
system. It received a 2.9 rating/8 share among viewers in the 18–49 demographic, meaning that 2.9 percent of all people in that group, and 8 percent of all people from that group watching television at the time, watched the episode. This was a decrease from the previous episode, "
Don Geiss, America and Hope "Don Geiss, America, and Hope" is the fifteenth episode of the fourth season of the American television comedy series ''30 Rock'', and the 73rd overall episode of the series. It was directed by Stephen Lee Davis, and written by Jack Burditt an ...
", which was watched by 6.9 million American viewers. "Floyd" has received mixed reception from television critics.
IGN ''IGN'' is an American video gaming and entertainment media website operated by IGN Entertainment Inc., a subsidiary of Ziff Davis, Inc. The company's headquarters is located in San Francisco's SoMa district and is headed by its former e ...
contributor Robert Canning gave the episode a 7.4 out of 10 rating, writing that he "merely" liked the episode. "It wasn't nearly as fun as I had hoped it would be. I mean, if you were going to bring Floyd back and name the episode after him, it would have been nice to give iz and Floyda little spark." ''
The A.V. Club ''The A.V. Club'' is an online newspaper and entertainment website featuring reviews, interviews, and other articles that examine films, music, television, books, games, and other elements of pop-culture media. ''The A.V. Club'' was created in ...
'''s Nathan Rabin gave it a C rating, calling it a disappointing episode. In regards to Jason Sudeikis, Rabin commented that he is a "gifted comic actor" but this episode "found him at his hammy, embarrassing worst." Meredith Blake, writing for the ''
Los Angeles Times The ''Los Angeles Times'' is an American Newspaper#Daily, daily newspaper that began publishing in Los Angeles, California, in 1881. Based in the Greater Los Angeles city of El Segundo, California, El Segundo since 2018, it is the List of new ...
'', remarked that the episode "may have been the worst one yet", and said that when Floyd called Liz a "badger", her heart broke into smithereens, "There's mean-funny, and then there's plain old mean. ..Liz's love life has become the central butt of the joke on ''30 Rock'' ... and it's starting to feel like the writers have run out of ways to be funny without being sadistic." Sean Gandert of ''
Paste Paste is a term for any very thick viscous fluid. It may refer to: Science and technology * Adhesive or paste ** Wallpaper paste ** Wheatpaste, a liquid adhesive made from vegetable starch and water * Paste (rheology), a substance that behaves as ...
'' said that "Floyd" was not a great episode, "but it's still pretty good by this season's standards, if a somewhat disappointing use of Floyd's return." He explained that part of the episode's problem was that Liz's relationships not succeeding "has become pretty old hat for the show since we've seen it time and time again", and hoped to see her "find a good man and let the show move onto something else for a while." ''
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'''s Adam Mersel wrote that it "really didn't do it for me. I didn't really laugh out loud much, and the cameo from one of my favorite ''SNL'' players came off a bit forced."
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of
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's
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gave a positive review of both Liz and Jack's plot, but was not favorable towards Jenna and Tracy's, opining that "Floyd" was one of those episodes of ''30 Rock'' where their plot "really dragged the show down." He reported that he felt bad for Liz "because of all the guys hehas dated over these four seasons, loyds the one she should end up with." Sassone hoped the episode would have concluded with the two finding out "something horrible" about Floyd's fiancée "or maybe we'd find out that Floyd did all of this just to get close to Liz again in some weird way". Like Sassone, ''
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'' contributor
James Poniewozik James Poniewozik (; born July 12, 1968) is an American journalist and television critic. He is the chief TV critic for ''The New York Times''. Earlier in his career, he wrote '' Time's'' ''Tuned In'' column for 16 years. Early life Originally fro ...
said that the Floyd character "was one of the better drawn boyfriends for Liz". Further in his recap, Poniewozik was "a little disappointed" that the episode brought him back "to get sloppy drunk, to tell off Liz ... and to get engaged to a vapid-seeming 'ab model.'" Television columnist Alan Sepinwall for ''
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'' commented that Sudeikis's return gave Tina Fey's Liz "one of her more down-to-earth and relatable stories in a while", and enjoyed the Frank, Toofer, and Lutz rivalry with Jack and Danny, as well as Pete's involvement in the Jenna and Tracy story. Overall, Sepinwall said that the episode did not "really hang together for me."


References


External links

* {{good article 30 Rock season 4 episodes 2010 American television episodes