Florian Seidl (born March 2, 1979, in

Salzburg Salzburg is the List of cities and towns in Austria, fourth-largest city in Austria. In 2020 its population was 156,852. The city lies on the Salzach, Salzach River, near the border with Germany and at the foot of the Austrian Alps, Alps moun ...

) is a vehicle and product designer from Austria. He studied Industrial Design at the

University of Arts and Industrial Design Linz The University of Art and Design Linz is one of four universities in Linz, Upper Austria Upper Austria ( ; ; ) is one of the nine States of Austria, states of Austria. Its capital is Linz. Upper Austria borders Germany and the Czech Republic, a ...

, the

Hong Kong Polytechnic University The Hong Kong Polytechnic University (PolyU or HKPU) is a public research university in Hung Hom, Kowloon, Hong Kong. The university is one of the eight government-funded degree-granting tertiary institutions in Hong Kong. Founded in 1937 a ...

and got his master's degree from the

Royal College of Art The Royal College of Art (RCA) is a public university, public research university in London, United Kingdom, with campuses in South Kensington, Battersea and White City, London, White City. It is the only entirely postgraduate art and design uni ...

London London is the Capital city, capital and List of urban areas in the United Kingdom, largest city of both England and the United Kingdom, with a population of in . London metropolitan area, Its wider metropolitan area is the largest in Wester ...

. Since 2008 he has been living and working in

Turin Turin ( , ; ; , then ) is a city and an important business and cultural centre in northern Italy. It is the capital city of Piedmont and of the Metropolitan City of Turin, and was the first Italian capital from 1861 to 1865. The city is main ...

, Italy. At Centro Stile

Fiat Fiat Automobiles S.p.A., commonly known as simply Fiat ( , ; ), is an Italian automobile manufacturer. It became a part of Fiat Chrysler Automobiles in 2014 and, in 2021, became a subsidiary of Stellantis through its Italian division, Stellant ...

he was a senior member of the design team that developed the Fiat 500 successfully into a range of different models and other projects that can now be seen on the road. In 2015 he joined

Lavazza Luigi Lavazza S.p.A. (), shortened and stylized as LAVAZZA, is an Italian manufacturer of coffee products. Founded in Turin in 1895 by Luigi Lavazza, it was initially run from a small grocery store at Via San Tommaso 10. The business (Italian: ...

to set up a compact in-house design team from scratch. In that function, he is responsible for the corporate design of Lavazza. Numerous products designed for the Italian group have won important design awards and during the last few years he helped to position Lavazza firmly on the map of modern

Italian design Italian design refers to all forms of design in Italy, including interior design, urban design, fashion design, and architectural design. Italy is recognized as a worldwide trendsetter and leader in design. The architect Luigi Caccia Dominioni c ...

. He was named on Perspective's 40 under 40 list for Product Design in 2019 and his work was exhibited on several occasions. Amongst others at the RCA's Great Exhibition, the Global Cities exhibition at the

Tate Modern Tate Modern is an art gallery in London, housing the United Kingdom's national collection of international Modern art, modern and contemporary art (created from or after 1900). It forms part of the Tate group together with Tate Britain, Tate Live ...

and the

London Transport Museum The London Transport Museum (LTM) is a transport museum based in Covent Garden, London. The museum predominantly hosts exhibits relating to the heritage of Transport in London, London's transport, as well as conserving and explaining the histo ...

Awards

* iF Design Awards * Red Dot Design Awards * German Design Awards * A' Design Awards
BigSEE Product Design Award, winner, 2019
* Perspective 40 under 40, Product Design, 2019 *

Worshipful Company of Carmen The Worshipful Company of Carmen is one of the Livery Companies of the City of London, whose origins date back to 1517. Carmen, or drivers of carts, caused upset in 1481.

Transportation Design Award, first prize, 2007 *

Worshipful Company of Coachmakers and Coach Harness Makers The Worshipful Company of Coachmakers and Coach Harness Makers is one of the Livery Companies of the City of London. An organisation of Coachmakers and Wheelwrights petitioned for incorporation in 1630. The petition was granted almost fifty yea ...

Award, shortlisted, 2007 * Geoff Lawson Jaguar Scholarship, shortlisted, 2007 * Interior Motives Awards, finalist, 2006 * Emanuel und Sophie Fohn Stipendium, scholarship, 2006 * Hong Kong Austrian Educational Foundation, scholarship, 2003

Jury Membership

* * German Design Award , Rat für Formgebung, 2024 * * * * * * * * *

References

Monocle (UK), September 2007, No 06, p. 138

Awards

Jury Membership

References

External links