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Hallmark Connections Limited,
trading as A trade name, trading name, or business name is a pseudonym used by companies that do not operate under their registered company name. The term for this type of alternative name is fictitious business name. Registering the fictitious name with ...
Diamond South East, is a bus operator in
South East England South East England is one of the nine official regions of England, regions of England that are in the ITL 1 statistical regions of England, top level category for Statistics, statistical purposes. It consists of the nine counties of england, ...
and, through the
Hotel Hoppa Hotel Hoppa is a network of bus services owned and operated by Rotala, connecting major hotels near Heathrow Airport with Terminals 2&3 and Terminal 5. It operates eleven routes. The business became part of Rotala at the end of 2017, followin ...
operation, in
Greater London Greater London is an administrative area in England, coterminous with the London region, containing most of the continuous urban area of London. It contains 33 local government districts: the 32 London boroughs, which form a Ceremonial count ...
. It is a subsidiary of
Rotala Rotala Limited is a company established in 2005, which owns a number of bus operators in England. It was listed on the Alternative Investment Market from 2005 until 2024. History In March 2005, Rotala was listed on the Alternative Investmen ...
. In addition to local bus services, Diamond South East operates the Hallmark luxury coach and corporate cars business, which was originally founded in 1913 as an independent company known as Flights Hallmark.


History

Flights Hallmark was established in 1913 in
Birmingham Birmingham ( ) is a City status in the United Kingdom, city and metropolitan borough in the metropolitan county of West Midlands (county), West Midlands, within the wider West Midlands (region), West Midlands region, in England. It is the Lis ...
. Over the years it has developed in the coach industry, and as at March 2008 operated over 172 buses and coaches and 51 cars. The company was purchased by
Rotala Rotala Limited is a company established in 2005, which owns a number of bus operators in England. It was listed on the Alternative Investment Market from 2005 until 2024. History In March 2005, Rotala was listed on the Alternative Investmen ...
in August 2005.


Rotala

Flights Hallmark bought the Surrey Connect business, which became part of Rotala shortly afterwards. It sold Surrey Connect to Wiltax in June 2007. Hallmark operates bus route 458 in Surrey, which links
Kingston-upon-Thames Kingston upon Thames, colloquially known as Kingston, is a town in the Royal Borough of Kingston upon Thames, south-west London, England. It is situated on the River Thames, south-west of Charing Cross. It is an ancient market town, notable as ...
and
Staines-upon-Thames Staines-upon-Thames, also known simply as Staines, is a market town in northwest Surrey, England, around west of central London. It is in the Borough of Spelthorne, at the confluence of the River Thames and River Colne, Hertfordshire, Colne. ...
. Flights Hallmark was rebranded to Hallmark under Rotala ownership. When Rotala subsequently launched local bus services out of the Hallmark depots, these services were branded as Hallmark Connections. In 2021, Hallmark Connections was rebranded as Diamond South East; the Hallmark brand was retained for coach services.


Current operations

Diamond South East operates 16 routes serving
Heathrow Airport Heathrow Airport , also colloquially known as London Heathrow Airport and named ''London Airport'' until 1966, is the primary and largest international airport serving London, the capital and most populous city of England and the United Kingdo ...
, and 8 bus routes in
Surrey Surrey () is a Ceremonial counties of England, ceremonial county in South East England. It is bordered by Greater London to the northeast, Kent to the east, East Sussex, East and West Sussex to the south, and Hampshire and Berkshire to the wes ...
and South West London, 4 of which primarily serve schools and the
Royal Holloway University Royal Holloway, University of London (RH), formally incorporated as Royal Holloway and Bedford New College, is a public research university and a member institution of the federal University of London. It has six schools, 21 academic departmen ...
and another one which serves Whitley Village. Since 6 July 2020, Diamond South East had operated route 250 between
Oxford Oxford () is a City status in the United Kingdom, cathedral city and non-metropolitan district in Oxfordshire, England, of which it is the county town. The city is home to the University of Oxford, the List of oldest universities in continuou ...
and
Bicester Bicester ( ) is a market town and civil parish in the Cherwell district of Oxfordshire, England, north-west of Oxford. The town is a notable tourist attraction due to the Bicester Village shopping centre. The historical town centre â€ ...
via
Hampton Poyle Hampton Poyle is a village in the civil parish of Hampton Gay and Poyle, in the Cherwell (district), Cherwell district, in the county of Oxfordshire, England. It is the River Cherwell, Cherwell in valley, about northeast of Kidlington and about ...
,
Bletchingdon Bletchingdon (also known as Bletchington) is a village and civil parish north of Kidlington and southwest of Bicester in Oxfordshire, England. Bletchingdon parish includes the hamlet of Enslow just over west of the village. The 2011 Cens ...
,
Kirtlington Kirtlington is a village and Civil parishes in England, civil parish in Oxfordshire about west of Bicester. The parish includes the Hamlet (place), hamlet of Northbrook. The United Kingdom Census 2011, 2011 Census recorded the parish's popula ...
, Lower Heyford, Upper Heyford and
Middleton Stoney Middleton Stoney is a village and Civil parishes in England, civil parish about west of Bicester, Oxfordshire, England. The United Kingdom Census 2011, 2011 Census recorded the parish's population as 331. The parish measures about north–s ...
. They won the route from
Oxford Bus Company The City of Oxford Motor Services Limited, trading as Oxford Bus Company, is a bus operator serving the city and surrounding area of Oxford, England. It is a subsidiary of the Go-Ahead Group. History Horse trams and horse buses The City of Oxf ...
in a recent tender renewal for Oxfordshire County Council contracts This service ceased running on 11 February 2023 and will be partly replaced by service 24 operated by Grayline. Hallmark currently runs buses and coaches from a number of depots in various parts of England. These services include shuttle bus services, airline or crew transfers, private hires, tours, and ''VIP'' services such as providing coaches for football teams. Clients include:
Aston Villa Aston Villa Football Club (commonly referred to as simply Villa) is a professional football club based in Aston, Birmingham, England. The club, founded in 1874, compete in the Premier League, the top tier of English football. The team have p ...
,
Burton Albion Burton Albion Football Club is a professional association football club in the town of Burton upon Trent, Staffordshire, England. The team competes in League One, the third level of the English football league system. The club moved its home g ...
,
Ipswich Ipswich () is a port town and Borough status in the United Kingdom, borough in Suffolk, England. It is the county town, and largest in Suffolk, followed by Lowestoft and Bury St Edmunds, and the third-largest population centre in East Anglia, ...
,
Nottingham Forest Nottingham Forest Football Club is a professional association football club based in West Bridgford, Nottinghamshire, England. The club competes in the Premier League, the top tier of English football league system, English football. Founde ...
,
Walsall Walsall (, or ; locally ) is a market town and administrative centre of the Metropolitan Borough of Walsall, in the West Midlands (county), West Midlands, England. Historic counties of England, Historically part of Staffordshire, it is located ...
and
West Bromwich West Bromwich ( ), commonly known as West Brom, is a market town in the borough of Sandwell, in the county of the West Midlands (county), West Midlands, England. Historic counties of England, Historically part of Staffordshire, it is northwes ...
football clubs
Worcester Warriors Worcester Warriors are a professional rugby union club based in Worcester, England. They most recently played in Premiership Rugby, the top division of English rugby union, before being suspended by the Rugby Football Union, RFU in September 2 ...
rugby club. The chauffeur driven cars division of the business is Flights Corporate Transfers. This is usually airport transfer work.


Former operations

In 2011 Flights Hallmark became a
National Express Mobico Group, formerly National Express Group, is a British multinational public transport company with headquarters in Birmingham, England. Domestically it currently operates bus and coach services under brands including National Express. Th ...
contractor.History History
Rotala These services have since ceased. The Contract for the 557 Service expired and services moved over to Falcon Buses in August 2023. On 30 August 2024 the contracts for 555, 556, 710 and 459 expired, seeing the end of these Services. They would be replaced with new Services N555 and A60. The 555 would start a new contract under White Bus on 31 August 2024. N555 runs the same route as the 555, but only running as far as Walton On Thames, and is a nightly service, starting at 9:50pm from Heathrow and 10:15pm from Walton and finishing at 3:30am both ways.


References


External links


Hallmark website
{{Rotala, state=collapsed Bus operators in the West Midlands (county) Coach operators in England Rotala Transport companies established in 1913 1913 establishments in England