FLEX (magazine)

''Flex'' was an American bodybuilding magazine published by American Media, Inc.

History

Founded in 1983 by Canadian entrepreneur Joe Weider, local versions (essentially the U.S. content with local advertisements) are now published throughout the world, in countries such as the UK and Australia. The premier issue was dated April 1983, and featured Chris Dickerson on the cover. ''Flex'' centers more on "hardcore" and professional bodybuilding, as opposed to its companion publication ''Muscle & Fitness'', which has a more mainstream fitness focus.

American Media purchased the Mr. Olympia event, as well as the ''Flex'', ''Muscle & Fitness'', and ''Muscle & Fitness Hers'' titles in 2003.

In March 2018 it was announced that ''Flex'' magazine would merge with ''Muscle & Fitness'' to become one magazine. ''Flex'' also combined with the ''Muscle & Fitness'' website as well. The last print issue was published in May 2018.

In February 2020, longtime bodybuilding enthusiast Jake Wood acquired ''Flex'', ''Muscle & Fitness'', and ''Muscle & Fitness'' media brands and Joe Weider's Olympia Fitness & Performance Weekend from American Media (now A360 Media).

References

External links

Official website


Official European subscription site

Bodybuilding magazines
Defunct magazines published in the United States
Magazines established in 1983
Magazines disestablished in 2018
Magazines published in New York City
Monthly magazines published in the United States
Sports magazines published in the United States
Nudity in print media
Nude photography showing men

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