Fiverr is an Israeli multinational

online marketplace An online marketplace (or online e-commerce marketplace) is a type of e-commerce website where product or service information is provided by multiple third parties. Online marketplaces are the primary type of multichannel ecommerce and can be a wa ...

for freelance services. Fiverr's connects freelancers to people or businesses looking for services. Fiverr takes its name from the $5 asking price attached to all tasks when the company was founded, though many sellers now charge more. Listings on Fiverr are described as diverse, ranging from "get a well-designed business card" to "help with

HTML Hypertext Markup Language (HTML) is the standard markup language for documents designed to be displayed in a web browser. It defines the content and structure of web content. It is often assisted by technologies such as Cascading Style Sheets ( ...

JavaScript JavaScript (), often abbreviated as JS, is a programming language and core technology of the World Wide Web, alongside HTML and CSS. Ninety-nine percent of websites use JavaScript on the client side for webpage behavior. Web browsers have ...

, CSS, and jQuery". The highest-paying jobs on Fiverr include website design, social media manager,

proofreading Proofreading is a phase in the process of publishing where galley proofs are compared against the original manuscripts or graphic artworks, to identify transcription errors in the typesetting process. In the past, proofreaders would place corr ...

copywriting Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing. Copywriting is aimed at selling products or services. The product, called Copy (publishing), copy or sales copy, is written content t ...

, and resume writing. Freelancers work from a variety of workplaces. The platform is global, with freelancers and businesses spanning an estimated 160 countries. Fiverr listed on the

NYSE The New York Stock Exchange (NYSE, nicknamed "The Big Board") is an American stock exchange in the Financial District, Manhattan, Financial District of Lower Manhattan in New York City. It is the List of stock exchanges, largest stock excha ...

in 2019.

History

Fiverr was founded by Micha Kaufman and Shai Wininger. The founders came up with the concept of a

marketplace A marketplace, market place, or just market, is a location where people regularly gather for the purchase and sale of provisions, livestock, and other goods. In different parts of the world, a marketplace may be described as a ''souk'' (from ...

that would provide a

two-sided market In mathematics, specifically in topology of manifolds, a compact codimension-one submanifold F of a manifold M is said to be 2-sided in M when there is an embedding ::h\colon F\times 1,1to M with h(x,0)=x for each x\in F and ::h(F\times ...

for people to buy and sell a variety of digital services typically offered by freelance contractors. Services offered on the site include writing, translation, graphic design, video editing and programming. Fiverr's services start at US$5, and can go up to thousands of dollars. In December 2013, Fiverr released their iOS app in the Apple App Store, and in March 2014 the company published their Android app in the Google Play Store. In October 2015,

Amazon Amazon most often refers to: * Amazon River, in South America * Amazon rainforest, a rainforest covering most of the Amazon basin * Amazon (company), an American multinational technology company * Amazons, a tribe of female warriors in Greek myth ...

started legal action against 1,114 Fiverr sellers it claims provide fake reviews on the US version of its website. Fiverr did not dispute Amazon's allegations and stated: "As Amazon noted, we have worked closely together to remove services that violate our terms of use, and respond promptly to any reports of inappropriate content." Amazon filed suit after an undercover sting. In November 2015, Fiverr announced that it had raised US$60 million in a

Series D A venture round is a type of funding round used for venture capital financing, by which startup company, startup companies obtain investment, generally from venture capitalists and other institutional investors. The availability of venture fundi ...

round of funding, led by Square Peg Capital. The round brought their total funding to date to $110 million. On 18 February 2021, the company reported $189.5 million in revenue for the 2020 fiscal year, a 77% increase from the previous fiscal year ($107.1 million).

Products

Launched in 2020, Fiverr Business helps teams at larger companies manage their workflows with freelancers and remote workers. Also in 2020, Fiverr launched Logo Maker, a tool powered by artificial intelligence for designing company logos.

Acquisitions

In 2017, Fiverr acquired the video creation marketplace VeedMe. In January 2018, AND.CO, maker of software for freelancers, was acquired by Fiverr. Then CEO Micha Kaufman said at the time that many of AND CO's capabilities, such as invoicing, are "baked into" the Fiverr marketplace, but "the vast majority of freelancing is happening offline"—and Fiverr wants to enable those offline relationships. AND.CO was converted into Fiverr Workspace in 2021. In February 2019, Fiverr acquired the premium subscription-based content marketing platform, ClearVoice which was founded in 2014. In August 2020, Fiverr acquired SLT Consulting, a boutique

digital marketing Digital marketing is the component of marketing that uses the Internet and online-based Information technology, digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and service ...

agency specializing in social media marketing, search engine optimization ( SEO), as well as brand and content marketing. The agency was founded by Sharon Lee Thony, who built its business using Fiverr. In February 2021, Fiverr acquired the creative talent marketplace Working Not Working. In October 2021, Fiverr acquired the education and training platform CreativeLive. In November 2021, Fiverr acquired the freelance management platform Stoke Talent for $95M.

Initiatives for nonprofits

In December 2024, Fiverr introduced its inaugural Nonprofit Hub to support the increasing number of nonprofit organizations. This platform offers registered nonprofits $50 in Fiverr credits to begin, with an additional $50 credit for every $500 spent. It also provides discounts on tools like Adobe and WordPress. The Nonprofit hub connects nonprofits with vetted freelancers experienced in the sector and supplies educational materials, including guides on 501(c)(3) incorporation and fundraising strategies. A survey by Fiverr revealed that over half of nonprofit leaders report regular employee burnout, and 81% noted that freelancers positively impact their organizations’s adaptability to new demands. A survey commissioned by Fiverr highlighted the challenges faced by nonprofits, revealing that over 50% of nonprofit leaders reported regular employee burnout. Furthermore, 81% of respondents noted that working with freelancers improved their organization’s adaptability to evolving demands and operational challenges.

Criticism

In 2017, Fiverr was criticized for advertisements portraying unhealthy living and excesses in work behaviors as ideals to live up to. The company has also been criticized for undervaluing freelance labor and pushing down prices.

References

External links

* {{Authority control 2019 initial public offerings Companies based in Tel Aviv Companies listed on the New York Stock Exchange Freelance marketplace websites Online marketplaces of Israel Internet properties established in 2010 Israeli brands Israeli companies established in 2010 Telecommuting