
Five Ten is a German manufacturer of mountain biking, climbing, and trail hiking shoes. Originally an American brand founded in
California
California is a U.S. state, state in the Western United States, located along the West Coast of the United States, Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the List of states and territori ...
in 1985 by Charles Cole, Five Ten became one of the top-selling
climbing shoe
A climbing shoe is a specialized type of footwear designed for rock climbing. Typical climbing shoes have a close fit, little if any padding, and a smooth, sticky rubber sole with an extended rubber . Unsuited to walking and hiking, climbing s ...
manufacturers worldwide by October 2011.
In November 2011,
Adidas
Adidas AG (; stylized as adidas since 1949) is a German multinational corporation, founded and headquartered in Herzogenaurach, Bavaria, that designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufactur ...
purchased the company for $25 million USD in cash. The company's headquarters are now located at Adidas' headquarters in
Herzogenaurach
Herzogenaurach (; vmf, Herziaura) is a town in the district of Erlangen-Höchstadt, in Bavaria, Germany. It is best known for being the home of the major international sporting goods companies Adidas and Puma, as well as the large car parts m ...
,
Germany
Germany,, officially the Federal Republic of Germany, is a country in Central Europe. It is the second most populous country in Europe after Russia, and the most populous member state of the European Union. Germany is situated betwe ...
, as it is now officially a sub-brand of
Adidas Outdoor as of April 2020. Since then, they have created a sustainable apparel line utilizing ocean plastic and recycled polyester.
Sponsorship
Five Ten actively sponsors events and athletes.
Five Ten has a number of professional athletes and teams to focus attention on their products. Five Ten has signed top athletes such as professional
rock climbers Shauna Coxsey
Shauna Coxsey (born 27 January 1993) is an English professional rock climber. She is the most successful competition climber in the UK, having won the IFSC Bouldering World Cup Season in both 2016 and 2017. She retired from competition climbin ...
,
Dave Graham,
Janja Garnbret
Janja Garnbret (born March 12, 1999) is a Slovenian rock climbing, rock climber and sport climber who has won multiple lead climbing and bouldering events at climbing competitions. In 2021, she became the first ever female Olympic gold medalist in ...
,
Sasha DiGiulian,
Tyler Landman Tyler may refer to:
People and fictional characters
* Tyler (name), an English name; with lists of people with the surname or given name
* Tyler, the Creator (born 1991), American rap artist and producer
* John Tyler, 10th president of the United ...
, and
Ammon McNeely
Ammon McNeely (June 3, 1970 – February 18, 2023) was an American rock climber, who holds the most Speed Climbing World Records and First One Day Ascents on El Capitan in Yosemite. His other interests included; BASE jumping, wingsuiting, sky ...
as well as mountain bikers
Sam Hill and
Nathan Rennie
Nathan Rennie (born 31 May 1981) is an Australian professional downhill mountain bike racer. He started riding at the age of 5. He was junior downhill world champion in 1999 and won the bronze medal in the elite category at the 2006 world champ ...
in addition to top athletes in other sports.
Five Ten also sponsors events related to mountain biking and climbing.
See also
*
List of outdoor industry parent companies
The following list is of outdoor brands that are owned by another entity. The brands listed are those specific to the outdoor sporting goods industry. Parent companies may own other brands that are not listed because those other brands are not m ...
References
External links
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Climbing equipment companies
Shoe companies of the United States
{{Climbing-stub