Fitzroy Place is an office, residential and retail estate in

Fitzrovia Fitzrovia ( ) is a district of central London, England, near the West End. Its eastern part is in the London Borough of Camden, and the western in the City of Westminster. It has its roots in the Manor of Tottenham Court, and was urbanised in ...

, London. With 289 homes, interiors designed by Johnson Naylor, and of office space, Fitzroy Place houses a series of shops, restaurants, offices and community spaces set around a publicly accessible central square. The square, which was the first new garden square in the W1 area for 100 years, incorporates the Grade II* listed Fitzrovia Chapel. Developed from the former

Middlesex Hospital Middlesex Hospital was a teaching hospital located in the Fitzrovia area of London, England. First opened as the Middlesex Infirmary in 1745 on Windmill Street, it was moved in 1757 to Mortimer Street where it remained until it was finally clos ...

site in the 2000s, it was originally to be known as Noho Square, presumably a backformation from 'North' i.e. north of Oxford Street, as if Soho (located south of Oxford St) were derived from 'South'. The name, chosen by early investors the Candy brothers, was widely disliked. Redevelopment was halted by the

Great Recession The Great Recession was a period of market decline in economies around the world that occurred from late 2007 to mid-2009.

, as an Icelandic bank was the biggest shareholder, but the project was taken on by

Aviva Aviva plc is a British multinational insurance company headquartered in London, England. It has about 19 million customers across its core markets of the United Kingdom, Ireland and Canada. In the United Kingdom, Aviva is the largest general ...

Investors and Exemplar Properties, who subsequently sold their stake to AshbyCapital. The NoHo Square name was dropped and the scheme became known as Fitzroy Place. The offices at 2 Fitzroy Place are let to multiple tenants, with available on the fourth floor, while 1 Fitzroy Place is fully let to cosmetics firm Estée Lauder. Retail and restaurant tenants include Percy & Founders and Detox Kitchen.

History

A Guernsey-based consortium of the Icelandic

Kaupthing Bank Kaupthing Bank (, ) was a major international Icelandic bank, headquartered in Reykjavík, Iceland. It was taken over by the Icelandic government during the 2008–2011 Icelandic financial crisis and the domestic Icelandic-based operations were ...

, the Candy brothers' CPC Group (33%) and

Richard Caring Richard Allan Caring (born 4 June 1948) is a British businessman. He initially built a business, International Clothing Designs, supplying Hong Kong-manufactured fashion to UK retailers. In 2004 he diversified his business interest into proper ...

(10%) bought the Middlesex site from

University College London Hospitals NHS Foundation Trust University College London Hospitals NHS Foundation Trust (UCLH) is an NHS foundation trust based in London, United Kingdom. It comprises University College Hospital, University College Hospital at Westmoreland Street, the UCH Macmillan Cancer C ...

for £175m in June 2006. The demolition was completed in late 2008. When Kaupthing went into administration, the Candys swapped their stake in NoHo Square for Kaupthing's share of another joint development in Beverley Hills. The project was being carried out by Ken Shuttleworth's agency 'Make' alongside developers 'Project Abbey', with developers Candy and Candy handling the fit-out. Kaupthing rejected a bid worth £60m from

Ian and Richard Livingstone London & Regional Properties Limited (L&R) is a private real estate and leisure investment firm based in London, United Kingdom. It is one of the largest privately held principal investors in Europe, performing private equity style investments ...

’s

London & Regional Properties London & Regional Properties Limited (L&R) is a private real estate and leisure investment firm based in London, United Kingdom. It is one of the largest privately held principal investors in Europe, performing private equity style investments ...

. In March 2010 Kaupthing appointed CB Richard Ellis to sell their remaining stake.

Aviva Investors Aviva Investors is an investment management company and is part of the Aviva group. History The London unit, previously known as Morley, was founded in 1971 as Geoffrey Morley and Partners. This was bought by Globe Investment in 1988 and then sol ...

and Exemplar Properties acquired the site in July 2010. The consortium appointed architects

Lifschutz Davidson Sandilands Lifschutz Davidson Sandilands is a practice of architects, urban designers and masterplanners established in 1986 and practising out of London. History Alex Lifschutz and Ian Davidson met working on the Hong Kong and Shanghai Bank Headquarters ...

and

Sheppard Robson Sheppard Robson (previously Richard Sheppard, Robson & Partners) is a British architecture firm, founded in 1938 by Richard Sheppard (architect), Sir Richard Herbert Sheppard, with offices in London, Manchester, and Glasgow. It was particularl ...

to design a new masterplan with luxury residential and office buildings. The scheme gained planning consent in March 2012, with Fitzroy Place completed in 2015. In 2016, AshbyCapital purchased a 50% stake in the development from Kaupthing. The residential part is managed by Rendall & Rittner. It consists of three buildings with 289 multi-million

pound Pound or Pounds may refer to: Units * Pound (currency), various units of currency * Pound sterling, the official currency of the United Kingdom * Pound (mass), a unit of mass * Pound (force), a unit of force * Rail pound, in rail profile * A bas ...

apartments.

References

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External links

Fitzroy Place

Fitzroy Place architectural statement
Buildings and structures in the London Borough of Camden Redevelopment projects in London Fitzrovia