Fishbrain is a

mobile app A mobile application or app is a computer program or software application designed to run on a mobile device such as a smartphone, phone, tablet computer, tablet, or smartwatch, watch. Mobile applications often stand in contrast to desktop appli ...

and

social media Social media are interactive technologies that facilitate the Content creation, creation, information exchange, sharing and news aggregator, aggregation of Content (media), content (such as ideas, interests, and other forms of expression) amongs ...

platform made for anglers. Its features include map-based tools, social networking features,fishing forecasts including

weather Weather is the state of the atmosphere, describing for example the degree to which it is hot or cold, wet or dry, calm or stormy, clear or cloud cover, cloudy. On Earth, most weather phenomena occur in the lowest layer of the planet's atmo ...

lunar cycles A lunar phase or Moon phase is the apparent shape of the Moon's directly sunlit portion as viewed from the Earth. Because the Moon is Tidal locking, tidally locked with the Earth, the same Hemisphere (geometry), hemisphere is always facing the ...

, tidal charts, map functionality, predicted fish activity, analysis of species behavior, and suggestions on fishing gear. Fishbrain is used by anglers to find new

locations In geography, location or place is used to denote a region (point, line, or area) on Earth's surface. The term ''location'' generally implies a higher degree of certainty than ''place'', the latter often indicating an entity with an ambiguous bou ...

to fish and see exact catch areas on maps, which include depth information and user-generated tips and ratings.

History

Fishbrain was created by Jens Lindman and Johan Attby, and launched in 2010 as a free

, and has expanded to include utility functions for

recreational fishing Recreational fishing, also called sport fishing or game fishing, is fishing for leisure, exercise or competition. It can be contrasted with commercial fishing, which is occupational fishing activities done for profit; or subsistence fishing, ...

with some of its features available with an option for a

subscription The subscription business model is a business model in which a customer must pay a recurring price at regular intervals for access to a product or service. The model was pioneered by publishers of books and periodicals in the 17th century. It ...

. The Fishbrain app is downloadable from the

App Store An app store, also called an app marketplace or app catalog, is a type of digital distribution platform for computer software called applications, often in a mobile context. Apps provide a specific set of functions which, by definition, do not i ...

and

Google Play Google Play, also known as the Google Play Store, Play Store, or sometimes the Android Store (and was formerly Android Market), is a digital distribution service operated and developed by Google. It serves as the official app store for certifie ...

and has been made available for

iPhone The iPhone is a line of smartphones developed and marketed by Apple that run iOS, the company's own mobile operating system. The first-generation iPhone was announced by then–Apple CEO and co-founder Steve Jobs on January 9, 2007, at ...

iPad The iPad is a brand of tablet computers developed and marketed by Apple Inc., Apple that run the company's mobile operating systems iOS and later iPadOS. The IPad (1st generation), first-generation iPad was introduced on January 27, 2010. ...

, and Android devices. In 2019, Fishbrain added a

marketplace A marketplace, market place, or just market, is a location where people regularly gather for the purchase and sale of provisions, livestock, and other goods. In different parts of the world, a marketplace may be described as a ''souk'' (from ...

where anglers can buy fishing gear. This marketplace is offered as an online service and an in-app service. It features gear advice based on catch data. This allows anglers to see which gear is best for catching specific species, or for specific fishing tactics. The platform has a user base of over 11 million users, allowing users to access to a variety of data on species, migratory patterns, and more. Fishbrain has worked with governmental agencies to help identify endangered fish species and how climate is impacting behavioral patterns. The company has promoted

sustainable fishing A conventional idea of a sustainable fishery is that it is one that is harvested at a sustainable rate, where the fish population does not decline over time because of fishing practices. Sustainability in fisheries combines theoretical disciplines, ...

by promoting a

catch-and-release Catch and release is a practice within recreational fishing where after capture the fish is Fish hook, unhooked and returned live to the water. Originally adopted in the United Kingdom by Coarse fishing, coarse fishermen to Overfishing, preser ...

approach, as well as encouraging users to clean up and care for their local waterways.

References

External links

* {{Online social networking 2010 software Android (operating system) software Internet properties established in 2010 IOS software Photo software Image-sharing websites Swedish social networking websites Mobile software Proprietary cross-platform software Swedish brands Companies based in Stockholm Software companies of Sweden Angling