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Pershyi (, ; meaning First) is the Ukrainian public television channel, operated by the
Public Broadcasting Company of Ukraine The National Public Broadcasting Company of Ukraine JSC (, ''NTSU''), also known as Suspilne (, , ) or previously UA:PBC, is the national public broadcaster of Ukraine. As such it was registered on 19 January 2017.popular science Popular science (also called pop-science or popsci) is an interpretation of science intended for a general audience. While science journalism focuses on recent scientific developments, popular science is more broad ranging. It may be written ...
, culture, entertainment and sports.


History

The station's history traces back to the first experiments on February 1, 1939; regular broadcasts started on November 6, 1951. In its current form, it was launched in 2015 as the main TV channel of the newly created
public broadcaster Public broadcasting (or public service broadcasting) is radio, television, and other electronic media outlets whose primary mission is public service with a commitment to avoiding political and commercial influence. Public broadcasters receive ...
. The channel has replaced Pershyi Natsionalnyi (, ''First National''), the state-operated TV channel that traced its origin to the Soviet UT (, , ''Ukrainian Television'') and after
dissolution of the Soviet Union The Soviet Union was formally dissolved as a sovereign state and subject of international law on 26 December 1991 by Declaration No. 142-N of the Soviet of the Republics of the Supreme Soviet of the Soviet Union. Declaration No. 142-Н of ...
, UT-1. The channel's anniversary has always been November 6, the anniversary of its first broadcast in 1951. Pershyi is neither influenced by the state nor by
Ukrainian oligarchs Ukrainian oligarchs () are business oligarchs who emerged on the economic and political scene of Ukraine after the 1991 Ukrainian independence referendum. This period saw Ukraine transitioning to a market economy, with the rapid privatization of s ...
, which makes it one of the most transparent and reliable
media outlets Mass media include the diverse arrays of media that reach a large audience via mass communication. Broadcast media transmit information electronically via media such as films, radio, recorded music, or television. Digital media comprises bot ...
in Ukraine. The channel has a series of journalistic investigations related to corruption in Ukrainian politics, including incidents that were related to the incumbent (at the time) presidents
Petro Poroshenko Petro Oleksiiovych Poroshenko (born 26 September 1965) is a Ukraine, Ukrainian politician and Oligarchy, oligarch who served as the fifth president of Ukraine from 2014 to 2019. He served as the Minister of Foreign Affairs (Ukraine), Minister ...
and
Volodymyr Zelenskyy Volodymyr Oleksandrovych Zelenskyy (born 25 January 1978) is a Ukrainian politician and former entertainer who has served as the sixth and current president of Ukraine since 2019. He took office five years after the start of the Russo-Ukraini ...
. In 2019, the channel planned to change its name to ''Suspilne TV'' (, ''Public Television'') as a part of rebranding process of the public broadcaster. However, this idea was later dismissed by the Supervisory Board of Suspilne, who decided to keep the name ''Pershyi'' after the rebranding. The channel changed its logo and visual identity to the current on May 23, 2022.
It began broadcasting in high definition (HD) on April 12, 2022. Because of the Russian invasion of Ukraine, from February 24, 2022 to May 21, 2024, the TV channel broadcast the informational marathon "United News". There was no advertising on the air. On May 21, 2024, the TV channel partially resumed independent broadcasting, expanding the information block of content — it broadcasts its own informational marathon "Suspilne. Studio", as well as on regional channels of Public Broadcasting. In addition, own informational telethon is part of "United News". The move came as part of an indecision over whether or not the main channel should continue broadcasting United News all day or to bring back its own programming after two years.CHERNOTYTSKY: SUSPILNE WILL EITHER STAY ON THE TELETHON OR EXPAND PERSHIY BROADCASTING
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Logos

From 1991 to 1995, the logo was in the bottom-right corner and then (1995–1997) the logo was in the top left corner. From 1997–2022, it was in the top right corner. The logo returned to top left corner starting from 2022. * From March 6, 1992 to August 23, 1997, the logo was a large-type ''УТ-1'' and was white and semitransparent. It was on bottom right corner (until 1995) and later switched to the top left corner. It disappeared during news and advertisements in 1991–92 and 1995–96 respectively. * From August 24, 1997 to February 6, 1998, the logo was a red-green-blue triangle that remotely resembled a diagonal one. It was on top right corner. * From February 7, 1998 to August 23, 2005, the logo was white and transparent vertical line and was white and semitransparent. Its on-screen display position remained unchanged. * From August 24, 2005 to March 31, 2006, the logo was white, was included in a ring with white boundary paths and red background. Its on-screen display position remained unchanged. * From April 1, 2006 to August 31, 2008, the logo was white, was included in a ring with white boundary paths and a transparent background. The logo was white and non-transparent. Its on-screen display position remained unchanged. * From September 1, 2008 to June 6, 2014, the logo is white and transparent and was the Ukrainian word ''ПЕРШИЙ'', meaning ''first''. Its on-screen display position remained unchanged. * From June 7, 2014 to April 6, 2015, the logo is white and transparent and was the Ukrainian word ''ПЕРШИЙ'' and miniature of
Ukrainian flag The national flag of Ukraine (, ) consists of equally sized horizontal bands of blue and yellow. The blue and yellow bicolor flag was first seen during the 1848 Spring of Nations in Lemberg (Lviv), the capital of the Kingdom of Galicia and Lo ...
. Its on-screen display position remained unchanged. * From April 7, 2015 to May 23, 2022, the logo is white and was a large-type ''UA꞉ПЕРШИЙ'' (with the colon in colours of the
Ukrainian flag The national flag of Ukraine (, ) consists of equally sized horizontal bands of blue and yellow. The blue and yellow bicolor flag was first seen during the 1848 Spring of Nations in Lemberg (Lviv), the capital of the Kingdom of Galicia and Lo ...
until April 2016). Its on-screen display position remains unchanged. Since broadcasting into 16:9 format, the logo become smaller and letters are translucent. The ꞉ is not translucent. * From May 23, 2022, the logo is a semicircle, near which the inscription "FIRST" is written in Ukrainian. White logo. It is located in the top left corner. Перший Національний УТ-1 (1991-1997).svg, December 25, 1991 to August 23, 1997 Перший_Національний_(УТ-1)_(1997-1998).png, August 24, 1997 to February 6, 1998 Перший Національний УТ-1 (1998-2005).png, February 7, 1998 to August 23, 2005 1tv ua.jpg, August 24, 2005 to March 24, 2006 1tv-ukr.png, March 25, 2006 to August 31, 2008 Первый_национальный_телеканал_(Украина).png, September 1, 2008 to April 6, 2015 Firstukraine.png, April 7, 2015 to December 9, 2017 Логотип телеканала UA-Перший 2017.svg, December 10, 2017 to May 23, 2022 Pershyi (2022).svg, Since May 23, 2022 — present


See also

*
Eastern Bloc information dissemination Eastern Bloc media and propaganda was controlled directly by each country's communist party, which controlled the state media, censorship and propaganda organs. State and party ownership of print, television and radio media served as an important ...


Notes


References


External links


Official Site
{{Ethnic Channels Group Ukrainian-language television stations in Ukraine Eastern Bloc mass media Television stations in Ukraine Ukrainian brands Television channels and stations established in 1956 1951 establishments in Ukraine 1956 establishments in Ukraine Publicly funded broadcasters