First Coast News (website)
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First Coast News is the newsroom of
television station A television station is a set of equipment managed by a business, organisation or other entity such as an amateur television (ATV) operator, that transmits video content and audio content via radio waves directly from a transmitter on the earth's s ...
s
WTLV WTLV (channel 12) is a television station in Jacksonville, Florida, United States, affiliated with NBC. It is owned by Tegna Inc. alongside Orange Park, Florida, Orange Park–licensed American Broadcasting Company, ABC affiliate WJXX (channel ...
(channel 12) and
WJXX WJXX (channel 25) is a television station licensed to Orange Park, Florida, United States, serving the Jacksonville area as an affiliate of American Broadcasting Company, ABC. It is owned by Tegna Inc. alongside NBC affiliate WTLV (channel 12) ...
(channel 25), the
NBC The National Broadcasting Company (NBC) is an American commercial broadcast television and radio network serving as the flagship property of the NBC Entertainment division of NBCUniversal, a subsidiary of Comcast. It is one of NBCUniversal's ...
and
ABC ABC are the first three letters of the Latin script. ABC or abc may also refer to: Arts, entertainment and media Broadcasting * Aliw Broadcasting Corporation, Philippine broadcast company * American Broadcasting Company, a commercial American ...
affiliates in
Jacksonville, Florida Jacksonville ( ) is the most populous city proper in the U.S. state of Florida, located on the Atlantic coast of North Florida, northeastern Florida. It is the county seat of Duval County, Florida, Duval County, with which the City of Jacksonv ...
, United States. It is owned with the stations by
Tegna Inc. Tegna Inc. (stylized in all caps as TEGNA) is an American publicly traded broadcast, digital media and marketing services company headquartered in Tysons, Virginia. It was created on June 29, 2015, when the Gannett Company split into two publ ...
The First Coast News brand was first used by the stations on April 27, 2000, in the wake of Gannett's acquisition of WJXX the month before and consequent expansion of what had primarily been WTLV's news department. Immediately upon taking control, WTLV newscasts were simulcast on WJXX. Since the consolidation, First Coast News has generally remained in second place in the market behind
WJXT WJXT (channel 4) is an independent television station in Jacksonville, Florida, United States. It is owned by Graham Media Group alongside The CW, CW affiliate WCWJ (channel 17). The two stations share studios at 4 Broadcast Place on the south ...
(channel 4), the market news leader.


History


Pre-FCN

When WTLV started as WFGA-TV in 1957, the station's first news director was Harold Baker, who had served in the same position at WSM
radio Radio is the technology of communicating using radio waves. Radio waves are electromagnetic waves of frequency between 3  hertz (Hz) and 300  gigahertz (GHz). They are generated by an electronic device called a transmitter connec ...
and
television Television (TV) is a telecommunication medium for transmitting moving images and sound. Additionally, the term can refer to a physical television set rather than the medium of transmission. Television is a mass medium for advertising, ...
in
Nashville, Tennessee Nashville, often known as Music City, is the capital and List of municipalities in Tennessee, most populous city in the U.S. state of Tennessee. It is the county seat, seat of Davidson County, Tennessee, Davidson County in Middle Tennessee, locat ...
. Baker would anchor the station's 6 p.m. news for 17 years and direct the nascent channel 12 newsroom for 19 years in total, winning the station major national journalism awards. It became WTLV in 1971, and eventually settled in as a consistent second-place finisher to WJXT in local news, except for two brief periods in the early 1960s and 1975. While it was frequently well behind channel 4, channel 12 worked to close the gap, particularly after its acquisition by
Gannett Gannett Co., Inc. ( ) is an American mass media holding company headquartered in New York City. It is the largest U.S. newspaper publisher as measured by total daily circulation. It owns the national newspaper ''USA Today'', as well as several ...
in 1988. In the early 1990s, WTLV mounted a strong challenge to WJXT, particularly in late news, only to slip when that station expanded its newscasts and increased its community involvement. Meanwhile, in 1996,
Allbritton Communications Allbritton Communications Company was an American media company based in Arlington, Virginia. It was the leading subsidiary of Perpetual Corporation, a private holding company owned by the family of company founder and former Riggs Bank presiden ...
secured the ABC affiliation for the Jacksonville market from longtime third-rated station WJKS (channel 17), which it intended to use on
WBSG-TV WPXC-TV (channel 21) is a television station licensed to Brunswick, Georgia, United States, broadcasting the Ion Television network to the Jacksonville, Florida, area. It is the only major commercial station in the Jacksonville market that is l ...
in
Brunswick, Georgia Brunswick ( ) is a city in and the county seat of Glynn County, Georgia, Glynn County in the U.S. state of Georgia (U.S. state), Georgia. As the primary urban and economic center of the lower southeast portion of Georgia, it is the second-larges ...
. This station's signal barely reached into Florida. Initial plans for a new WBSG-TV tower at
Kingsland, Georgia Kingsland is a city in Camden County, Georgia, Camden County, Georgia (U.S. state), Georgia, United States. The population was 18,337 at the 2020 United States census, 2020 census, up from 15,946 at the 2010 census. It is the principal city of th ...
, were held up by objections, and station management was only able to obtain approval for upgrades to its tower site in
Hickox, Georgia Hickox is an unincorporated community and census-designated place (CDP) in south-central Brantley County, Georgia, United States. It is on U.S. Route 301, south of Nahunta and north of Folkston. The 2020 census listed a population of 234. ...
, west of Brunswick but not south. This signal did not cover all of Jacksonville, with no coverage south of
Interstate 10 Interstate 10 (I-10) is the southernmost transcontinental highway in the Interstate Highway System of the United States. It is the fourth-longest Interstate in the country at , following I-90, I-80, and I-40. It was part of the origina ...
. Though WJKS and WBSG originally planned to switch in April 1997, these plans changed in January after the outgoing ABC affiliate unexpectedly began preempting more than half the network's prime-time lineup and any new shows the network offered. As part of its transition to becoming
The WB The WB Television Network (shortened to The WB, stylized as "THE WB", and nicknamed the "Frog Network" and/or "The Frog" for its former mascot Michigan J. Frog) was an American television network that ran from 1995 to 2006. It launched on ter ...
affiliate for the First Coast, WJKS replaced the preempted ABC shows with The WB's programming and syndicated shows. This caused Allbritton and the network to examine more immediate options to bring ABC programs to Jacksonville. Allbritton leased and activated a dormant construction permit for channel 25 in Orange Park, a suburb of Jacksonville, which it built out and signed on as WJXX on February 9, 1997, with WBSG as its semi-satellite. For most of the rest of that year, technical and signal issues dogged the new ABC affiliate, weighing on its public perception. Due to the compressed timetable, WJXX operated from an interim transmitter facility until September; it would not offer a direct feed to the area's cable systems until December. While the station had been airing a local newsmagazine program, it was not until WJXX opened a permanent studio facility in south Jacksonville that it began to produce a full local news service on December 15, 1997. While ''ABC 25 News'' was hailed as a superior product compared to WJKS, which had aired just two 30-minute newscasts on weekdays, Allbritton faced several overwhelming factors in establishing WJXX: in addition to the technical issues that alienated viewers and continued signal deficiencies in some areas, the market had historically been an underperformer for the ABC network, and WJXT and WTLV were entrenched in the market. Channel 17, now WJWB, surged past WJXX in the ratings.


Consolidation

On November 15, 1999, the FCC legalized television station duopolies—the common ownership of two stations in one market. The next day, November 16, Gannett announced it would purchase WJXX from Allbritton. The deal was initiated after Allbritton approached Gannett about a possible sale and was legal because of WJXX's unusually low ratings for an ABC affiliate. For the next four months, planning was initiated on the eventual consolidation of the WTLV and WJXX news operations, while WJXX continued to produce newscasts and faced a growing exodus of newsroom staffers. The
Federal Communications Commission The Federal Communications Commission (FCC) is an independent agency of the United States government that regulates communications by radio, television, wire, internet, wi-fi, satellite, and cable across the United States. The FCC maintains j ...
approved the sale on March 16, 2000. Gannett consummated the purchase the next day and immediately implemented a simulcast of WTLV's newscasts on WJXX, while construction began at the WTLV studios on Adams Street—which had been enlarged in 1997—to prepare for a new combined news service under the name First Coast News, which debuted on April 27. Newscasts continued to be broadcast at the same time on each station, including the WJXX 7 p.m. newscast, which had no competition and was the station's lone successful news program. In total, 36 WJXX employees, including 13 in news, joined the WTLV operation.


A consistent second-place

After the merger, continuing a trend already set by WTLV, the gap in viewership between First Coast News and market leader WJXT slowly closed to create tough competition in the Jacksonville market. The combination of WTLV and WJXX also surpassed WJXT in total revenue. In 2002, the news department of
Fox Foxes are small-to-medium-sized omnivorous mammals belonging to several genera of the family Canidae. They have a flattened skull; upright, triangular ears; a pointed, slightly upturned snout; and a long, bushy tail ("brush"). Twelve species ...
affiliate WAWS (channel 30) expanded to accommodate the move of the
CBS CBS Broadcasting Inc., commonly shortened to CBS (an abbreviation of its original name, Columbia Broadcasting System), is an American commercial broadcast television and radio network serving as the flagship property of the CBS Entertainme ...
affiliation to
WTEV-TV WJAX-TV (channel 47) is a television station in Jacksonville, Florida, United States, affiliated with CBS. It is owned by Hoffman Communications, which maintains a joint sales agreement (JSA) with Cox Media Group, owner of Fox/MyNetworkTV/Telem ...
(channel 47). The two stations rebranded as WFOX-TV and WJAX-TV and their news as ''Action News'' in 2014 as part of a wholesale change which included the firing of the previous main anchors. The Action News revamp improved ratings at the traditional third-place news operation in Jacksonville just as First Coast News remained without a news director for a year, causing a decline in viewership, and several key news personalities defected to Action News. Rob Mennie, who assumed the post of news director in 2014, noted of the newsroom as he encountered it, "This was a station ... I'll just use the word confused. They didn't know who they were. ... They were trying to figure out what makes us tick." In 2023, ''Action News'' edged out ''First Coast News'' at 11 p.m. in total households but not in viewers 25–54, with both newscasts behind WJXT, which has remained Jacksonville's news leader as an independent station.


Notable staff

*
Victor Blackwell Victor Blackwell (born September 25, 1981) is an American television news anchor who currently co-hosts the weekend edition of ''CNN This Morning (2022), CNN This Morning'' and hosts ''First of All with Victor Blackwell'' on CNN. Early life and ...
– anchor * Jeannie Blaylock – anchor, since *
Donna Deegan Donna Hazouri Deegan (born February 28, 1961) is an American politician and former television news anchor serving as the mayor of Jacksonville, Florida since 2023. A member of the Democratic Party (United States), Democratic Party, she was elec ...
– anchor, –2012 (known as Donna Hicken until 2007) *
Curtis Dvorak Curtis John Dvorak (born July 16, 1974) was primarily known as Jaxson de Ville, official mascot of the Jacksonville Jaguars NFL football team. He was the first person to portray the Jaguars mascot in the team's history and had the title, Vice P ...
– morning show contributor and co-host of ''First Coast Living'' *
Alan Gionet Alan Gionet is an American journalist reporting for KCNC-TV, the CBS owned-and-operated station in Denver. From 2010 to 2020, Gionet anchored the station's weekday morning and noon newscasts. Career Gionet has been in news for more than thirt ...
– anchor, –2006 *
Dan Hicken Daniel Patrick Hicken (born May 12, 1963) has been a television sports news anchor since 1986 for two broadcasting groups in Jacksonville, Florida. Career Hicken graduated from the University of Florida. His first job in television was an inter ...
– sports anchor, –2013 * Shannon Ogden – co-anchor, 2006–2016


References


External links

*{{official website, http://www.firstcoastnews.com American news websites Mass media in Jacksonville, Florida 2000 establishments in Florida Tegna Inc. Local television news programming in the United States