Firefly Tonics is an English producer of fruit juice drinks with added herbal extracts. The range includes a number of
functional drinks that feature botanical extracts such as
Green Tea
Green tea is a type of tea that is made from '' Camellia sinensis'' leaves and buds that have not undergone the same withering and oxidation process which is used to make oolong teas and black teas. Green tea originated in China, and since the ...
,
Dandelion,
Nettle,
Yerba Maté and
Kola Nut
The term kola nut usually refers to the seeds of certain species of plant of the genus ''Cola'', placed formerly in the cocoa family Sterculiaceae and now usually subsumed in the mallow family Malvaceae (as subfamily Sterculioideae). These cola ...
mixed with fruit juices.
Firefly was founded in 2003 by Harry Briggs and Marcus Waley-Cohen, two London-based entrepreneurs. The herbal formulas for the drinks were developed with two UK-based herbalists, Michael McIntyre and Andrew Chevallier. The drink was launched with four variants, in
Harvey Nichols,
London in July 2003.
Firefly Tonics Ltd. is based in central
London and employs 8 people. As at May 2013, Firefly drinks are sold in 40 countries, with sales to date of over 25 million bottles. Around half the company's sales are within the UK.
Products
The classic range of Firefly drinks consists of 5 variants, packaged in 330ml glass bottles and named by their principal ingredients / flavours: e.g., "Lemon, Lime & Ginger".
There are additional variants in 500ml PET and 750ml glass bottles.
Discontinued products
In 2008 the company launched "Firefly Water" - a naturally low-calorie spring water drink with
antioxidant
Antioxidants are compounds that inhibit oxidation, a chemical reaction that can produce free radicals. This can lead to polymerization and other chain reactions. They are frequently added to industrial products, such as fuels and lubricant ...
-rich teas such as
Green tea
Green tea is a type of tea that is made from '' Camellia sinensis'' leaves and buds that have not undergone the same withering and oxidation process which is used to make oolong teas and black teas. Green tea originated in China, and since the ...
,
White tea. Firefly Water was Britain's first enhanced water to be organic certified, and won "Best new functional drink" at the International Beverage Innovation Awards.
The drinks were discontinued in 2009 due to poor sales.
Books
In 2006, Firefly published a book to support local independent cafés in London, ''The Firefly Guide to Café Culture'' ().
External links
Official web site FIREFLY Tonics Ltd
References
{{Reflist
Energy drinks
Companies based in Sandwell
Drink companies of the United Kingdom