Firebox is an
online retailer
Online shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser or a mobile app. Consumers find a product of interest by visiting the website of t ...
based in
London
London is the Capital city, capital and List of urban areas in the United Kingdom, largest city of both England and the United Kingdom, with a population of in . London metropolitan area, Its wider metropolitan area is the largest in Wester ...
,
England
England is a Countries of the United Kingdom, country that is part of the United Kingdom. It is located on the island of Great Britain, of which it covers about 62%, and List of islands of England, more than 100 smaller adjacent islands. It ...
, that was created in 1998 as hotbox.co.uk, an internet retailer founded by university friends
Michael Acton Smith and Tom Boardman. Their inventory covers many different products from homewares, lifestyle accessories, unique tech, and unusual alcohol gifts.
History
Two friends in college, Michael Acton Smith and Tom Boardman decided that they had a good idea for a new drinking game – the Shot Glass Chess Set. The idea prompted them to create a completely online company where people could purchase this and other obscure but “cool” products. The idea was to create a site where the public could meet with original and interesting products. They began in Cardiff, Wales as hotbox.co.uk, then in 1999 moved to London and relaunched as Firebox.com.
Most of the products sold on Firebox are skewed towards people who are into obscure or abstract items that are unique and hard to come by otherwise. The site states: "We're very selective though - so only the most original, most exciting products get picked".
Firebox About page
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External links
Firebox
List of Awards and Reviews
References
{{DEFAULTSORT:Firebox
Internet properties established in 1998
Online retailers of the United Kingdom