"Fire We Make" is a song by American recording artists
Alicia Keys
Alicia Augello Cook (born January 25, 1981), known professionally as Alicia Keys, is an American singer and songwriter. A classically trained pianist, Keys began composing songs at the age of 12 and was signed by Columbia Records at 15. After d ...
and
Maxwell
Maxwell may refer to:
People
* Maxwell (surname), including a list of people and fictional characters with the name
** James Clerk Maxwell, mathematician and physicist
* Justice Maxwell (disambiguation)
* Maxwell baronets, in the Baronetage of N ...
, taken from Keys' fifth studio album ''
Girl on Fire'' (2012). It was written and produced by Keys along with
Gary Clark, Jr. and
Warren "Oak" Felder and
Andrew "Pop" Wansel from production duo
Pop & Oak. "Fire We Make" is a
downbeat
''DownBeat'' (styled in all caps) is an American music magazine devoted to "jazz, blues and beyond", the last word indicating its expansion beyond the jazz realm that it covered exclusively in previous years. The publication was established in 1 ...
neo soul
Neo soul (sometimes called progressive soul) is a genre of popular music. As a term, it was coined by music industry entrepreneur Kedar Massenburg during the late 1990s to market and describe a style of music that emerged from Soul music, soul ...
ballad
A ballad is a form of verse, often a narrative set to music. Ballads were particularly characteristic of the popular poetry and song of Great Britain and Ireland from the Late Middle Ages until the 19th century. They were widely used across Eur ...
with
adult
An adult is an animal that has reached full growth. The biological definition of the word means an animal reaching sexual maturity and thus capable of reproduction. In the human context, the term ''adult'' has meanings associated with social an ...
contemporary R&B
Contemporary R&B (or simply R&B) is a popular music Music genre, genre, originating from African Americans, African-American musicians in the 1980s that combines rhythm and blues with elements of Pop music, pop, Soul music, soul, funk, Hip-hop, ...
influences, in which Keys and Maxwell adopt sensual
falsetto
Falsetto ( , ; Italian language, Italian diminutive of , "false") is the vocal register occupying the frequency range just above the modal voice register and overlapping with it by approximately one octave.
It is produced by the vibration of the ...
vocals. The instrumental elements used on it include echoing
electric guitar
An electric guitar is a guitar that requires external electric Guitar amplifier, sound amplification in order to be heard at typical performance volumes, unlike a standard acoustic guitar. It uses one or more pickup (music technology), pickups ...
riff
A riff is a short, repeated motif or figure in the melody or accompaniment of a musical composition. Riffs are most often found in rock music, punk, heavy metal music, Latin, funk, and jazz, although classical music is also sometimes based ...
s and clapping synthesizers. In "Fire We Make", Keys and Maxwell, as the protagonists, confess their love and speak of the chemistry they have with each other which they compare to
fire
Fire is the rapid oxidation of a fuel in the exothermic chemical process of combustion, releasing heat, light, and various reaction Product (chemistry), products.
Flames, the most visible portion of the fire, are produced in the combustion re ...
that is "getting hotter and hotter."
"Fire We Make" was well received by contemporary music critics, who noted its similarity to songs by
Prince
A prince is a male ruler (ranked below a king, grand prince, and grand duke) or a male member of a monarch's or former monarch's family. ''Prince'' is also a title of nobility (often highest), often hereditary, in some European states. The ...
; they also praised its steamy production and the vocal performance of both singers. Released as the album's third single in the United States in March 2013, it has since reached number 29 on ''
Billboard
A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertis ...
''s
Hot R&B/Hip-Hop Songs
The Hot R&B/Hip-Hop Songs chart ranks the most popular R&B and hip hop songs in the United States and is published weekly by '' Billboard''. Rankings are based on a measure of radio airplay, sales data, and streaming activity. The chart had 100 ...
chart and number 1 on Adult R&B chart. Its music video was directed by
Chris Robinson and shot in the
French Quarter
The French Quarter, also known as the (; ; ), is the oldest neighborhood in the city of New Orleans. After New Orleans () was founded in 1718 by Jean-Baptiste Le Moyne de Bienville, the city developed around the ("Old Square" in English), a ...
neighborhood
A neighbourhood (Commonwealth English) or neighborhood (American English) is a geographically localized community within a larger town, city, suburb or rural area, sometimes consisting of a single street and the buildings lining it. Neigh ...
New Orleans
New Orleans (commonly known as NOLA or The Big Easy among other nicknames) is a Consolidated city-county, consolidated city-parish located along the Mississippi River in the U.S. state of Louisiana. With a population of 383,997 at the 2020 ...
,
Louisiana
Louisiana ( ; ; ) is a state in the Deep South and South Central regions of the United States. It borders Texas to the west, Arkansas to the north, and Mississippi to the east. Of the 50 U.S. states, it ranks 31st in area and 25 ...
in April 2013. A
period short film
A short film is a film with a low running time. The Academy of Motion Picture Arts and Sciences (AMPAS) defines a short film as "an original motion picture that has a running time of not more than 40 minutes including all credits". Other film o ...
, it depicts Keys and Maxwell as a
boarding house
A boarding house is a house (frequently a family home) in which lodging, lodgers renting, rent one or more rooms on a nightly basis and sometimes for extended periods of weeks, months, or years. The common parts of the house are maintained, and ...
receptionist and her guest respectively. The song was part of Keys' set list during her
Set the World on Fire Tour
The Set the World on Fire Tour was the fifth concert tour by American recording artist Alicia Keys to promote her fifth studio album, '' Girl on Fire'' (2012). The tour ranked 22nd on Pollstar's annual "Top 100 Worldwide Tours – Year End". It e ...
.
Critical reception
Andrew Hampp of ''
Billboard
A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertis ...
'' felt that it is "kindling a different kind of heat on this slow jam, a neo-soul duet with Maxwell that also features guitar work from Gary Clark Jr. Keys doesn't have many adult love-making ballads to her name, as they can often be bogged down by post-
Barry White
Barry Eugene White (né Carter; September 12, 1944 – July 4, 2003) was an American singer and songwriter. A two-time Grammy Award winner known for his bass voice and romantic image, his greatest success came in the 1970s as a solo singer and ...
clichés or latter-period
Janet Jackson
Janet Damita Jo Jackson (born May 16, 1966) is an American singer, songwriter, actress and dancer. She is noted for her innovative, socially conscious and sexually provocative records, as well as elaborate stage shows. Her sound and choreogr ...
TMI. But with help from Maxwell's falsetto-drenched guest verse, "Fire We Make" is worthy of its likely place on many bedroom playlists."
BBC Music
BBC Music is the arm of the BBC responsible for the music played across its services. The current director of music is Lorna Clarke.
Officially it is a part of the BBC's Radio operational division; however, its remit also includes music used i ...
's Daryl Easlea found that "the beautiful, sensual" song was "all muted horns and synth bass, a textbook
quiet storm
Quiet storm is a radio format and genre of R&B, performed in a smooth, romantic, jazz-influenced style. It was named after the title song on Smokey Robinson's 1975 album '' A Quiet Storm''.
The radio format was pioneered in 1976 by Melvin Li ...
. The more you hear this track, the deeper you fall in love with it."
Mikael Wood of the ''
Los Angeles Times
The ''Los Angeles Times'' is an American Newspaper#Daily, daily newspaper that began publishing in Los Angeles, California, in 1881. Based in the Greater Los Angeles city of El Segundo, California, El Segundo since 2018, it is the List of new ...
'' wrote that "in the slow-burning "Fire We Make,"
eysdoubles down on the here-and-now vibe, trading breathy vocal lines with Maxwell over fuzzy soul-blues guitar by Gary Clark Jr."
Stephen M. Deusner from
Pitchfork Media
''Pitchfork'' (formerly ''Pitchfork Media'') is an American online music magazine founded in 1996 by Ryan Schreiber in Minneapolis. It originally covered Alternative rock, alternative and independent music, and expanded to cover genres includin ...
called the song "an old-fashioned slow jam that doesn't have a whole lot of actual song to it and honestly doesn't need it. Instead, it's an excuse for vocal and sexual fireworks from two of R&B's strongest singers, with Keys' bold voice evocatively contrasting Maxwell's softer, slightly hoarse delivery."
Anupa Mistry from ''
Now
Now most commonly refers
to the present time.
Now, NOW, or The Now may also refer to:
Organizations
* Natal Organisation of Women, a South African women's organization
* National Organization for Women, an American feminist organization
* Na ...
'' dubbed "Fire We Make" the "record’s high point" and a "scorching slow jam."
Less enthusiastic, ''
Fact
A fact is a truth, true data, datum about one or more aspects of a circumstance. Standard reference works are often used to Fact-checking, check facts. Science, Scientific facts are verified by repeatable careful observation or measurement by ...
''s Chris Kelly wrote that the track "isn’t bad, per se, but it apes the sensuality of songs like "
Diary
A diary is a written or audiovisual memorable record, with discrete entries arranged by date reporting on what has happened over the course of a day or other period. Diaries have traditionally been handwritten but are now also often digita ...
" and "Dragon Days"."
Similarly,
Greg Kot
Greg Kot (born March 3, 1957) is an American music journalist and author. From 1990 until 2020, Kot was the rock music critic at the ''Chicago Tribune'', where he covered popular music and reported on music-related social, political and busines ...
of the ''
Chicago Tribune
The ''Chicago Tribune'' is an American daily newspaper based in Chicago, Illinois, United States. Founded in 1847, it was formerly self-styled as the "World's Greatest Newspaper", a slogan from which its once integrated WGN (AM), WGN radio and ...
'' noted that "in their between-the-sheets duet on “Fire We Make,” Keys and Maxwell take turns tossing clichés about candles, heat and moths being drawn to the flame. Gary Clark Jr. arrives with a guitar solo that throws some much needed dissonance at the sleep-walking couple, but it's too late."
Somewhat critical with the album,
Slant Magazine
''Slant Magazine'' is an American online publication that features reviews of movies, music, TV, DVDs, theater, and video games, as well as interviews with actors, directors, and musicians. The site covers various film festivals like the New Yor ...
's Eric Henderson found that Keys's "flames more believably and compellingly stoked in the denouement of "Fire We Make," a sultry duet with Maxwell's ever-promiscuous falsetto warbling pillow talk."
Both ''
The Boston Globe
''The Boston Globe,'' also known locally as ''the Globe'', is an American daily newspaper founded and based in Boston, Massachusetts. The newspaper has won a total of 27 Pulitzer Prizes. ''The Boston Globe'' is the oldest and largest daily new ...
'' and ''
Rap-Up
''Rap-Up'' is a magazine launched in 2001 by founder Devin Lazerine. The publication was originally a website devoted to hip hop, until Lazerine decided to pitch the possibility of a magazine to several publishers. The magazine is focused on the ...
'' ranked the song among their favorite tracks on the album alongside "
Girl on Fire,” “
Tears Always Win,” and “Not Even the King”.”
Music video

The
music video
A music video is a video that integrates a song or an album with imagery that is produced for promotion (marketing), promotional or musical artistic purposes. Modern music videos are primarily made and used as a music marketing device intended to ...
for "Fire We Make" was filmed by American director
Chris Robinson in
New Orleans
New Orleans (commonly known as NOLA or The Big Easy among other nicknames) is a Consolidated city-county, consolidated city-parish located along the Mississippi River in the U.S. state of Louisiana. With a population of 383,997 at the 2020 ...
,
Louisiana
Louisiana ( ; ; ) is a state in the Deep South and South Central regions of the United States. It borders Texas to the west, Arkansas to the north, and Mississippi to the east. Of the 50 U.S. states, it ranks 31st in area and 25 ...
in April 2013, with parts of the video shot inside a
boarding house
A boarding house is a house (frequently a family home) in which lodging, lodgers renting, rent one or more rooms on a nightly basis and sometimes for extended periods of weeks, months, or years. The common parts of the house are maintained, and ...
in the
Garden District and the
French Quarter
The French Quarter, also known as the (; ; ), is the oldest neighborhood in the city of New Orleans. After New Orleans () was founded in 1718 by Jean-Baptiste Le Moyne de Bienville, the city developed around the ("Old Square" in English), a ...
neighborhood
A neighbourhood (Commonwealth English) or neighborhood (American English) is a geographically localized community within a larger town, city, suburb or rural area, sometimes consisting of a single street and the buildings lining it. Neigh ...
s respectively.
It marked Keys' tenth collaboration with him.
Production was helmed by Nina Miller for Robinson's Robot Films, while
Bradford Young
Bradford Marcel Young, A.S.C (born July 6, 1977) is an American cinematographer. He is best known for his work on the films '' Selma'', ''A Most Violent Year'' (both 2014), '' Arrival'' (2016)—which earned him a nomination for an Academy Award ...
served as the video's
director of photography
The cinematographer or director of photography (sometimes shortened to DP or DOP) is the person responsible for the recording of a film, television production, music video or other live-action piece. The cinematographer is the chief of the camera ...
;
editing
Editing is the process of selecting and preparing written language, written, Image editing, visual, Audio engineer, audible, or Film editing, cinematic material used by a person or an entity to convey a message or information. The editing p ...
was handled by Bill Yukich.
The video simultaneously premiered on
BET
Black Entertainment Television (BET) is an American basic cable channel targeting Black American audiences. It is the flagship channel of the BET Media Group, a subsidiary of Paramount Global's CBS Entertainment Group. Originally launched ...
's show ''
106 & Park
''106 & Park'' is an American hip hop and R&B music video show, set up in a countdown format, that was broadcast on weekdays at 6:00 pm ET/5:00 pm CT on BET; it aired on a one-day delay on BET International. It was the network's highest- rated ...
'' and music video website
Vevo
Vevo LLC ( , an abbreviation for "Video Evolution", stylized in all caps until 2013) is an American Multinational corporation, multinational video hosting service, best known for providing music videos to YouTube. The service is also available ...
on April 23, 2013 at 6pm.
Credits and personnel
Credits adapted from the liner notes of ''Girl on Fire''.
* David Kutch –
mastering
* Ann Mincieli – audio engineering,
recording
A record, recording or records may refer to:
An item or collection of data Computing
* Record (computer science), a data structure
** Record, or row (database), a set of fields in a database related to one entity
** Boot sector or boot record, re ...
*
Tony Maserati
Tony Maserati is an American record producer and audio engineer specializing in mixing. He was involved in the development of the New York R&B and hip-hop scene in the 1990s, working with Mary J. Blige, Notorious B.I.G., Puff Daddy, and Queen ...
–
mixing
*
Pop & Oak –
production
Production may refer to:
Economics and business
* Production (economics)
* Production, the act of manufacturing goods
* Production, in the outline of industrial organization, the act of making products (goods and services)
* Production as a stat ...
Charts
Weekly charts
Year-end charts
Certifications
Release history
References
{{authority control
Alicia Keys songs
Songs written by Alicia Keys
Contemporary R&B ballads
Soul ballads
Maxwell (musician) songs
Music videos directed by Chris Robinson (director)
2013 singles
Songs written by Pop Wansel
2013 songs
Songs written by Oak Felder
Song recordings produced by Pop & Oak
2010s ballads
Quiet storm songs
Song recordings produced by Alicia Keys