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Finish is the
brand name A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create a ...
of a range of
dishwasher detergent Dishwasher detergent is a detergent made for washing dishes in a dishwasher. Dishwasher detergent is different from dishwashing liquid made to wash dishes by hand. Uses When using a dishwasher, the user must select a special detergent for its ...
and
cleaning products Cleaning agents or hard-surface cleaners are substances (usually liquids, powders, sprays, or granules) used to remove dirt, including dust, stains, bad smells, and clutter on surfaces. Purposes of cleaning agents include health, beauty, removing ...
sold by the consumer products manufacturer
Reckitt Reckitt Benckiser Group plc, trading as Reckitt, is a British multinational consumer goods company headquartered in Slough, England. It is a producer of health, hygiene and nutrition products. The company was formed in March 1999 by the merg ...
. The tablets, based on the original product, contain surfactants which counteract water hardness and break down foods containing starches and proteins, and remove bleachable stains and produce enzymes and foams. The product is specially designed for dishwashers. Prior to 2009, the product was known as Electrasol in North America, and as Calgonit in some European countries.


History

In the early 1950s, the increased use of moulded plastic dinnerware posed a number of problems. The Finish brand was created in 1953 by the US company Economics Laboratory (now Ecolab). Taking advantage of research into the needs of the dairy and food industry, the company launched two new products for the household dishwashing machine in 1953: mass-market product Electrasol, and premium product Finish. Later, in 1969, they introduced the first biological powder. J. A. Benckiser (later Reckitt Benckiser) acquired the Consumer Products division of Ecolab Inc. in 1987. In 1995, the first two-ply powder tablet was introduced, in 1999 the red Powerball capsule, in 2008, the Finish Quantum and the first three-chamber moulded capsule. Circa 2009, all Electrasol products were rebranded under Finish label.


See also

* List of renamed products


References


External links

* {{Reckitt Benckiser Detergents Cleaning product brands Cleaning product components Cleaning products American brands Reckitt brands Procter & Gamble brands Products introduced in 1953