''Finding Forever'' is the seventh studio album by

Common Common may refer to: Places * Common, a townland in County Tyrone, Northern Ireland * Boston Common, a central public park in Boston, Massachusetts * Cambridge Common, common land area in Cambridge, Massachusetts * Clapham Common, originally ...

, released on July 31, 2007, on

GOOD Music GOOD Music (also known simply as GOOD, stylized as G.O.O.D. Music; a backronym for Getting Out Our Dreams) is an American record label founded by rapper Kanye West in 2004. The label signed an exclusive long-term worldwide label agreement with t ...

and

Geffen Records Geffen Records is an American record label established by David Geffen and owned by Universal Music Group through its Interscope Geffen A&M Records imprint. Founded in 1980, Geffen Records has been a part of Interscope Geffen A&M since 1999 and ...

. Like Common's previous album, '' Be'' (2005), ''Finding Forever'' is primarily produced by

Kanye West Ye ( ; born Kanye Omari West ; June 8, 1977) is an American rapper, singer, songwriter, record producer, and fashion designer. Born in Atlanta and raised in Chicago, West gained recognition as a producer for Roc-A-Fella Records in the ea ...

. The album debuted at the number one on the ''Billboard'' 200, selling 155,000 units in the first week, becoming Common's first chart-topper. Selling over 500,000 units in the US, it has been certified

Gold Gold is a chemical element with the symbol Au (from la, aurum) and atomic number 79. This makes it one of the higher atomic number elements that occur naturally. It is a bright, slightly orange-yellow, dense, soft, malleable, and ductile ...

. ''Finding Forever'' was nominated for a

Grammy Award for Best Rap Album The Grammy Award for Best Rap Album is an award presented to recording artists for quality albums with rapping at the Grammy Awards, a ceremony that was established in 1958 and originally called the Gramophone Awards. Honors in several categories ...

, losing to

's ''

Graduation Graduation is the awarding of a diploma to a student by an educational institution. It may also refer to the ceremony that is associated with it. The date of the graduation ceremony is often called graduation day. The graduation ceremony is a ...

'' at the

50th Grammy Awards The 50th Annual Grammy Awards took place at the Staples Center in Los Angeles, on February 10, 2008. It honored musical achievement of 2007 in which albums were released between October 1, 2006, through September 30, 2007. The primary ceremonies ...

Conception

Background

Common explains that "''Finding Forever'' really means to find a place in music where you can exist forever. Music can be forever if you make it from the heart, if you make it from the soul and it’s good. And I look at music like

Bob Marley Robert Nesta Marley (6 February 1945 – 11 May 1981; baptised in 1980 as Berhane Selassie) was a Jamaican singer, musician, and songwriter. Considered one of the pioneers of reggae, his musical career was marked by fusing elements o ...

's or

Marvin Gaye Marvin Pentz Gay Jr., who also spelled his surname as Gaye (April 2, 1939 – April 1, 1984), was an American singer and songwriter. He helped to shape the sound of Motown (music style), Motown in the 1960s, first as an in-house session player ...

's or

Stevie Wonder Stevland Hardaway Morris ( Judkins; May 13, 1950), known professionally as Stevie Wonder, is an American singer-songwriter, who is credited as a pioneer and influence by musicians across a range of genres that include rhythm and blues, pop, sou ...

's or

A Tribe Called Quest A Tribe Called Quest was an American hip hop group formed in Queens, New York City, in 1985,Q-Tip

's, that's forever music. And I’m continuing on the quest to make forever music." Common also says: "And now with the death of

J Dilla J, or j, is the tenth letter in the Latin alphabet, used in the modern English alphabet, the alphabets of other western European languages and others worldwide. Its usual name in English is ''jay'' (pronounced ), with a now-uncommon vari ...

and other things, you start thinking about forever lasting for real through music ..Jay Dee will last forever through his music and hopefully generations down the line will know about Common through his music. And it's also saying: I been doing this for a nice period of time, so I'm trying to find the place where I can keep existing in the game and make music I love."

Recording

Common began working on the album in early 2006, recording it throughout the United States, New Zealand, Australia, Hawaii, and Spain with

. Most of the album was recorded while he was filming his roles in '' American Gangster'' and ''

Smokin' Aces ''Smokin' Aces'' is a 2006 American action comedy film written and directed by Joe Carnahan. The film centers on the chase for Las Vegas magician turned mafia informant Robert 'Buddy Aces' Israel ( Jeremy Piven), on whom a one-million-dollar bo ...

''. Common explained that "if you working on a movie or something ... here isless weight on writing the songs... At a certain point, as an artist, you go through things like, 'Man, I gotta make something better than what I did before.' utI didn't feel like that this time, like I got to make this better than ''Be''. I wanted to make a better album... I definitely felt freer."Rodriguez, Jayson (April 11, 2007)
Kanye West, Lily Allen Finding Something in Common
MTV. Accessed June 13, 2007. Kanye West described the recording sessions as "a real easy environment".

Music

Production

Common said that on some tracks, Kanye tried to chop the samples in a similar way to Dilla as a way of honoring him. It has also been said that Kanye West attempted to bring back a really soulful feel to the album. "It's gonna be like ''

College Dropout Dropping out refers to leaving high school, college, university or another group for practical reasons, necessities, inability, apathy, or disillusionment with the system from which the individual in question leaves. Canada In Canada, most i ...

'' and '' Be'' and ''

Illmatic ''Illmatic'' is the debut studio album by American rapper Nas. It was released on April 19, 1994, by Columbia Records. After signing with the label with the help of MC Serch, Nas recorded the album in 1992 and 1993 at Chung King Studios, D&D Stu ...

'' all combined together".

Rapping

"Sometimes you forget to just rap," Common explained when going back over a few of his past missteps. "I've been doing albums so long, so I look for new challenges. I spit so much on the first albums – and not to say I was the ultimate spitter, but I did it so much that I was looking for new things to do as a writer. I think that's where that stems from, me not really going hard on the rhymes. 'Cause I wanted to take on new subject matters and different things so I could grow and keep it interesting for me. But then you do get to the essence of what you are here for. And I love to rhyme. It does come out ..

Singles

Common and

debuted "Southside Super Bowl" on

VH1 VH1 (originally an initialism of Video Hits One) is an American basic cable television network based in New York City and owned by Paramount Global. It was created by Warner-Amex Satellite Entertainment, at the time a division of Warner Communic ...

's Super Bowl Pre Bash. The track is remade for ''Finding Forever'' under the alias "Southside". Released on May 22, 2007, "

The People The ''Sunday People'' is a British tabloid Sunday newspaper. It was founded as ''The People'' on 16 October 1881. At one point owned by Odhams Press, The ''People'' was acquired along with Odhams by the Mirror Group in 1961, along with the ' ...

" featuring a chorus by

Dwele Andwele Gardner (born February 14, 1978), better known by his stage name Dwele, is an American R&B singer, rapper, songwriter and record producer from Detroit, Michigan. Biography Gardner was raised on the west side of Detroit in a musical fam ...

is the first single on ''Finding Forever'', and produced by

. On the track, Common name-checks J Dilla and DJ Premier, rapping, "My daughter found Nemo/ I found the new

Primo Primo may refer to: People *DJ Premier (born 1966), hip-hop producer, sometimes goes by nickname Primo *Primo Carnera (1906–1967), Italian boxer, World Heavyweight champion 1933–1934 *Primo Cassarino (born 1956), enforcer for the Gambino cri ...

." He added that "The People" "is really a declaration of who I am right now." The first video shot for the album, as well the second single for this album is "

The Game The Game or The Games may refer to: Sports and games * The Game (dice game) (German: ''Das Spiel''), a dice game designed by Reinhold Wittig * The Game (mind game), a mind game, the objective of which is to avoid thinking about The Game itself * ...

." It contains free associative lyrics and a 1990s style boom bap beat. The duo brought in

DJ Premier Christopher Edward Martin (born March 21, 1966), known professionally as DJ Premier (also known as Preemo), is an American record producer and DJ. He is considered one of the greatest hip hop producers of all time. He was half of the hip hop du ...

to scratch a chorus out of lines from "Half Good, Half Sinner" by O.C. The third single is " Drivin' Me Wild", which features

Lily Allen Lily Rose Beatrice Allen (born 2 May 1985) is an English singer-songwriter and actress. She is the daughter of actor Keith Allen and film producer Alison Owen. Her music career began in 2005 when she made some of her vocal recordings public ...

. Its video premiered on YouTube on September 1, 2007. The fourth single was " I Want You", mixed by Dylan "3-D" Dresdow and produced by will.i.am of the Black Eyed Peas. The music video was co-directed by

Kerry Washington Kerry Marisa Washington (born January 31, 1977) SidebarCertificate of Live Birth: Isabelle Amarachi Asomugha(County of Los Angeles Department of Public Health). Gives Kerry Washington birth dateArchivedfrom the original on May 2, 2016.Note: Fi ...

Reception

''Finding Forever'' received mainly positive reviews from music critics. On

Metacritic Metacritic is a website that aggregates reviews of films, TV shows, music albums, video games and formerly, books. For each product, the scores from each review are averaged (a weighted average). Metacritic was created by Jason Dietz, Marc ...

, it was given a score of 73 out of 100 based on "generally favorable reviews". ''

Pitchfork A pitchfork (also a hay fork) is an agricultural tool with a long handle and two to five tines used to lift and pitch or throw loose material, such as hay, straw, manure, or leaves. The term is also applied colloquially, but inaccurately, to ...

'' criticized it for being "tired". ''

Rolling Stone ''Rolling Stone'' is an American monthly magazine that focuses on music, politics, and popular culture. It was founded in San Francisco, California, in 1967 by Jann Wenner, and the music critic Ralph J. Gleason. It was first known for its co ...

'' similarly criticized it for being boring at times (though they gave a generally positive review). ''

Vibe ''Vibe'' is an American music and entertainment magazine founded by producers David Salzman and Quincy Jones. The publication predominantly features R&B and hip hop music artists, actors and other entertainers. After shutting down production ...

'' gave it a score of four out of five stars and said it "captures Common maturing gracefully into his--and hip hop's--middle age at a time when many peers are either talking retirement or being forced into it." ''

The Village Voice ''The Village Voice'' is an American news and culture paper, known for being the country's first alternative newspaper, alternative newsweekly. Founded in 1955 by Dan Wolf (publisher), Dan Wolf, Ed Fancher, John Wilcock, and Norman Mailer, th ...

'' gave it a favorable review and said, "Common delivers the expected--political, lover-man, and battle rhymes told with wit and complexity over street-commercial beats--in spades." '' XXL'' gave it a score of XL (four out of five) and said, "Once again, Common makes timeless hip-hop seem easy." About.com also gave it four stars out of five and called it "a must have" and "a taut, concise composition. There is no need to stop, pause or fast-forward over anything. Listen to it many times to catch the clever lyrics and absorb the multi-layered sound. J Dilla would be proud." ''

NME ''New Musical Express'' (''NME'') is a British music, film, gaming, and culture website and brand. Founded as a newspaper in 1952, with the publication being referred to as a 'rock inkie', the NME would become a magazine that ended up as a f ...

'' gave it a score of 7 out of 10 and said that the rest of the album "is soulful and intelligent where 'intelligent' is not exclusive to 'good beats and rhymes.' Which is what it's all about." ''

The A.V. Club ''The A.V. Club'' is an American online newspaper and entertainment website featuring reviews, interviews, and other articles that examine films, music, television, books, games, and other elements of pop-culture media. ''The A.V. Club'' was cr ...

'' gave it a B+ and said, "It's tight, cohesive, devoid of filler, refreshingly brisk (at 50 minutes long), and sonically and lyrically focused." '' Spin'' gave it a score of 9 out of 10 and called it "livelier, grittier and better." ''

The Observer ''The Observer'' is a British newspaper Sunday editions, published on Sundays. It is a sister paper to ''The Guardian'' and ''The Guardian Weekly'', whose parent company Guardian Media Group, Guardian Media Group Limited acquired it in 1993. ...

'' gave it four out of five and said it was Kanye West's skill "in embellishing a sample and his unerring eye for a soulful hook that is consistently bringing the best out of his mentor-turned-protege." Canadian magazine ''

Now Now most commonly refers to the present time. Now, NOW, or The Now may also refer to: Organizations * Natal Organisation of Women, a South African women's organization * National Organization for Women, an American feminist organization * Now ...

'' gave it three out of five and said, "If you can stomach the contrived slow jams and the sensitive soul-baring, there are a couple of decent joints produced by West." Despite some minor criticisms, ''Finding Forever'' was well-received, yet did not reach the same respect as his previous album '' Be''. The album has since been certified gold by the

RIAA The Recording Industry Association of America (RIAA) is a trade organization that represents the music recording industry in the United States. Its members consist of record labels and distributors that the RIAA says "create, manufacture, and/ ...

as of October 25, 2007. This album was No. 15 on ''

s list of the Top 50 Albums of 2007.

Grammy Nominations

''Finding Forever'' was nominated for three 2008

Grammy Awards The Grammy Awards (stylized as GRAMMY), or simply known as the Grammys, are awards presented by the Recording Academy of the United States to recognize "outstanding" achievements in the music industry. They are regarded by many as the most pres ...

: *

Best Rap Album The Grammy Award for Best Rap Album is an award presented to recording artists for quality albums with rapping at the Grammy Awards, a ceremony that was established in 1958 and originally called the Gramophone Awards. Honors in several categories ...

, for ''Finding Forever'' *

Best Rap Performance by a Duo or Group The Grammy Award for Best Rap Performance by a Duo or Group was awarded between 1991 and 2011, alongside the Grammy Award for Best Rap Solo Performance. Previously a single award was presented for Best Rap Performance. The award was discontinu ...

, for "Southside" (featuring Kanye West) (from ''Finding Forever'') WON *

Best Rap Solo Performance The Grammy Award for Best Rap Solo Performance was awarded from 1991 to 2011, alongside the Best Rap Performance by a Duo or Group. Previously, a single award was presented for Best Rap Performance. In 2003, this award was split into separate aw ...

, for "The People" (featuring

) (from ''Finding Forever'')

Track listing

Information is based on the album's liner notes. Sample credits * "Start the Show" contains a sample from "

The Windmills of Your Mind "The Windmills of Your Mind" is a song with music by French composer Michel Legrand and English lyrics written by Americans Alan and Marilyn Bergman. The French lyrics, under the title "", were written by Eddy Marnay. The song (with the English ...

", as performed by

Dorothy Ashby Dorothy Jeanne Thompson (August 6, 1932 – April 13, 1986), better known as Dorothy Ashby, was an American jazz harpist, singer and composer. Hailed as one of the most "unjustly under loved jazz greats of the 1950s" and the "most accomplish ...

, written by Alan Bergman, Marilyn Bergman, and

Michel Legrand Michel Jean Legrand (; 24 February 1932 – 26 January 2019) was a French musical composer, arranger, conductor, and jazz pianist. Legrand was a prolific composer, having written over 200 film and television scores, in addition to many so ...

. * "The People" contains elements of "

Long Red "Long Red" is a song recorded by Leslie West for his first solo album ''Mountain'' (1969). He performed it with his band Mountain at Woodstock Woodstock Music and Art Fair, commonly referred to as Woodstock, was a music festival held duri ...

" by

Mountain A mountain is an elevated portion of the Earth's crust, generally with steep sides that show significant exposed bedrock. Although definitions vary, a mountain may differ from a plateau in having a limited summit area, and is usually higher t ...

and samples from "We Almost Lost Detroit", written and performed by

Gil Scott-Heron Gilbert Scott-Heron (April 1, 1949 – May 27, 2011) was an American Jazz poetry, jazz poet, singer, musician, and author, known primarily for his work as a spoken-word performer in the 1970s and 1980s. His collaborative efforts with musician ...

. * "Drivin' Me Wild" contains samples from "Love Has Fallen on Me", as performed by The New Rotary Connection, written by

Charles Stepney Charles Stepney (March 26, 1931– May 17, 1976) was an American record producer, arranger, songwriter and musician. Stepney is noted for his work with artists such as The Dells, Ramsey Lewis, Rotary Connection and Earth, Wind & Fire. Caree ...

and Lloyd Webber. * "I Want You" contains samples from " Feel Like Makin' Love, as performed by Bob James, written by

Gene McDaniels Eugene Booker McDaniels (February 12, 1935 – July 29, 2011) was an American singer and songwriter. He had his greatest recording success in the early 1960s, reaching number three on the U.S. ''Billboard'' Hot 100 singles chart with "A Hund ...

. * "Southside" contains excerpts from "If There's a Will There's a Way", written by

Don Covay Donald James Randolph (March 24, 1936 – January 31, 2015), better known by the stage name Don Covay, was an American R&B, rock and roll, and soul singer-songwriter most active from the 1950s to the 1970s. His most successful recordings incl ...

. * "The Game" contains samples of "Tezeta", as performed by Seyfu Yohannes, written by Soul Ekos. * "U, Black Maybe" contains samples from "Black Maybe", as performed by

Syreeta Syreeta Wright (February 28, 1946 – July 6, 2004), who recorded professionally under the single name Syreeta, was an American singer-songwriter, best known for her music during the early 1970s through the early 1980s. Wright's career heights we ...

, written by

. * "So Far to Go" contains samples from " Don't Say Goodnight (It's Time for Love)", as performed by

The Isley Brothers The Isley Brothers ( ) are an American musical group originally from Cincinnati, Ohio, that began as a vocal trio consisting of brothers O'Kelly Isley Jr., Rudolph Isley and Ronald Isley in the 1950s. With a career spanning over seven decade ...

, written by

Ernie Isley Ernest Isley (born March 7, 1952) is an American musician, best known as a member of the musical ensemble The Isley Brothers, and also the splinter group Isley-Jasper-Isley. Biography Ernie was born in Cincinnati, where his older brothers for ...

Marvin Isley Marvin Isley (August 18, 1953 – June 6, 2010)
– accessed June 2010 was the youngest member of the family music grou ...

, O'Kelly Isley Jr.,

Ronald Isley Ronald Isley (; born May 21, 1941) is an American recording artist, songwriter, record producer, and occasional actor. Isley is the lead singer and founding member of the family music group The Isley Brothers. Early life Born in 1941 to Sall ...

Rudolph Isley Rudolph Bernard Isley (born April 1, 1939 in Cincinnati, Ohio) is an American singer-songwriter and is one of the founding members of The Isley Brothers. Life and career Born and raised in Cincinnati, Ohio, Rudy began singing in church at a you ...

, and

Chris Jasper Christopher Howard Jasper (born December 30, 1951) Allmusic biography/ref> is an American singer, composer, and producer. Jasper is a former member of the Isley Brothers and Isley-Jasper-Isley and is responsible for writing and producing the ...

. * "Break My Heart" contains samples from "Someday", written and performed by

George Duke George M. Duke (January 12, 1946 – August 5, 2013) was an American keyboardist, composer, singer-songwriter and record producer. He worked with numerous artists as arranger, music director, writer and co-writer, record producer and as a pr ...

. * "Misunderstood" contains samples from "

Don't Let Me Be Misunderstood "Don't Let Me Be Misunderstood" is a song written by Bennie Benjamin, Horace Ott and Sol Marcus for the American singer-songwriter and pianist Nina Simone, who recorded the first version in 1964. "Don't Let Me Be Misunderstood" has been co ...

", as performed by

Nina Simone Eunice Kathleen Waymon (February 21, 1933 – April 21, 2003), known professionally as Nina Simone (), was an American singer, songwriter, pianist, and civil rights activist. Her music spanned styles including classical, folk, gospel, blue ...

, written by

Bennie Benjamin Claude August "Bennie" Benjamin (November 4, 1907 – May 2, 1989) was a Virgin Islands-born American songwriter. He had particularly successful songwriting partnerships with Sol Marcus, with whom he wrote " I Don't Want To Set The World On F ...

, Gloria Caldwell, and

Sol Marcus Sol Marcus (October 1, 1912 – February 5, 1976) was an American songwriter and pianist. Born in New York, he began working as a songwriter with Bennie Benjamin and Eddie Seiler (1911–1952) in the mid-1930s.50 Ways to Leave Your Lover "50 Ways to Leave Your Lover" is a song by the American singer-songwriter Paul Simon. It was the second single from his fourth studio album, '' Still Crazy After All These Years'' (1975), released on Columbia Records. Backing vocals on the sing ...

", written and performed by Paul Simon.

Charts

Weekly charts

Year-end charts

Certifications

Personnel

Technical credits allmusic ((( Finding Forever > Credits ))) Allmusic. Accessed October 31, 2007. *Engineers – Brian "B. Kyle" Atkins, Neil Baldock, Anthony Kilhoffer, Dylan Dresdow, Phil Strong *Assistant – Dave Paul *Mixing – Andrew Dawson, Mike Dean, Dylan Dresdow *Illustrations – Nigel Evan Dennis *A&R – Don-C *Marketing – Tim Reid *Photography –

Nabil Elderkin Nabil Elderkin is an American-born Australian film and music video director and photographer, who is of Iranian and American descent. He is mononymously credited as Nabil in his videos. Elderkin has directed videos for musical artists such as: ...

*Production Coordination – Cliff Feiman

Release history

References

External links

Common's official site
* {{Authority control 2007 albums Common (rapper) albums Geffen Records albums Albums produced by Kanye West Albums produced by will.i.am Albums produced by Devo Springsteen Albums produced by J Dilla GOOD Music albums