Fiksu is a provider of
mobile marketing
Mobile marketing is a multi-channel Online advertising, online marketing technique focused at reaching a specific audience on their smartphones, feature phones, Tablet computer, tablets, or any other related devices through websites, e-mail, SMS ...
technology that helps
app and
brand
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's goods or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and ...
marketers reach their target audiences on mobile and CTV. The company's mobile-first platform targets users through social and video networks,
real-time bidding (RTB) exchanges, traditional mobile ad networks, and mobile web.
Device-level data collections are from the actions mobile app users take, including launches, registrations and purchases.
History
Fiksu, which means "smart" in Finnish, was founded in 2008 by Micah Adler as Fluent Mobile''
', a news-aggregating mobile app. In early 2011, faced with mounting marketing costs, Fluent developed a set of algorithmic tools for lowering the cost of mobile app user acquisition. The company pivoted its focus to become a mobile marketing technology provider, using that technology to help others market their apps and acquire loyal app users.
Fiksu reached annual revenues of more than $100 million in 2014.
Fiksu is headquartered in
Boston
Boston is the capital and most populous city in the Commonwealth (U.S. state), Commonwealth of Massachusetts in the United States. The city serves as the cultural and Financial centre, financial center of New England, a region of the Northeas ...
, Massachusetts. The company also has key offices in
San Francisco
San Francisco, officially the City and County of San Francisco, is a commercial, Financial District, San Francisco, financial, and Culture of San Francisco, cultural center of Northern California. With a population of 827,526 residents as of ...
, California;
Northampton
Northampton ( ) is a town and civil parish in Northamptonshire, England. It is the county town of Northamptonshire and the administrative centre of the Unitary authorities of England, unitary authority of West Northamptonshire. The town is sit ...
, Massachusetts; and
London
London is the Capital city, capital and List of urban areas in the United Kingdom, largest city of both England and the United Kingdom, with a population of in . London metropolitan area, Its wider metropolitan area is the largest in Wester ...
.
Indexes
The Fiksu Indexes were introduced in July 2011 to provide insight into industry trends related to app downloads and the costs associated with acquiring new users. They include the App Store Competitive Index, which shows data about the top 200 free
iPhone
The iPhone is a line of smartphones developed and marketed by Apple that run iOS, the company's own mobile operating system. The first-generation iPhone was announced by then–Apple CEO and co-founder Steve Jobs on January 9, 2007, at ...
apps downloaded, and the Cost Per Loyal User Index, which shows how much marketers are spending to generate each loyal app customer, as defined by the company as someone who opens the app three times.
In March 2014, Fiksu introduced two new indexes that measure costs on both iOS and Android – the Cost per Install Index and the Cost per App Launch Index.
FreeMyApps
Fiksu launched FreeMyApps in December 2011. The solution was originally aimed at helping developers, and marketers of paid iOS apps drive mobile app downloads. The platform, which launched an Android version in December 2012, later shifted to a model that rewarded its users with gift cards for exploring and sharing free apps. FreeMyApps had 1.6 million
monthly active users
Active users is a software performance metric that is commonly used to measure the level of engagement for a particular software product or object, by quantifying the number of active interactions from users or visitors within a relevant range ...
in June 2015.
References
{{Reflist
External links
Official website
Online advertising services and affiliate networks
Mobile technology companies
Marketing companies established in 2008
Companies based in Boston
Advertising agencies of the United States
2008 establishments in Massachusetts