Fijit Friends are a robot

toy A toy or plaything is an object that is used primarily to provide entertainment. Simple examples include toy blocks, board games, and dolls. Toys are often designed for use by children, although many are designed specifically for adults and p ...

line directed toward girls created by

Mattel Mattel, Inc. ( ) is an American multinational corporation, multinational toy manufacturing and entertainment company headquartered in El Segundo, California. Founded in Los Angeles by Harold Matson and the husband-and-wife duo of Ruth Handler, ...

Radica Games Radica Games Limited was a Hong Kong company that produced electronic games, founded in 1983. It began by producing electronic souvenir games for casinos. In the late 1990s, it became known for its ''Bass Fishin'' line of games. On October 3, 20 ...

and Girl Tech. They made their debut in July 2011 at the New York Toy Fair and are similar to the famous toy

Furby Furby is an American electronic robotic toy by Tiger Electronics. Originally released in 1998, it resembles a hamster or owl-like creature and went through a period of being a " must-have" toy following its holiday season launch. Over 40 mill ...

. Their names are Logan, Serafina, Willa and Sage. As of 2016, it seems as if the line has been discontinued, as no new products have been released since 2013. The former web address redirects to Mattel's Customer service website. Additional releases in the line are Fijit Newbies, Fijit Yippits, and Shimmies. Fijit Friends and Newbies interact with each other and Yippits can learn tricks, and make a yap or bark sound similar to a small dog. A new toy has been released to the family, the Shimmies, which first came out in 2013.

Awards

In 2012, the Fijit Friends Interactive Figures was awarded "Girl Toy of the Year" title at the 12th Annual Toy of the Year Awards, which is held at the

American International Toy Fair The North American International Toy Fair (formerly the American International Toy Fair and also known as Toy Fair New York) is an annual toy industry trade show held in mid-February in New York City's Jacob K. Javits Convention Center and at to ...

in New York City.

References

External links

* 2010s toys Mattel {{Toy-stub