Figaro Coffee
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Figaro Coffee Systems Inc. (Figaro Coffee) is a
Philippine The Philippines, officially the Republic of the Philippines, is an Archipelagic state, archipelagic country in Southeast Asia. Located in the western Pacific Ocean, it consists of List of islands of the Philippines, 7,641 islands, with a tot ...
coffee company and
coffeehouse chain A coffeehouse, coffee shop, or café (), is an establishment that serves various types of coffee, espresso, latte, americano and cappuccino, among other hot beverages. Many coffeehouses in West Asia offer ''shisha'' (actually called ''nargile ...
that works on the franchise model. , it had 63 outlets in
Philippines The Philippines, officially the Republic of the Philippines, is an Archipelagic state, archipelagic country in Southeast Asia. Located in the western Pacific Ocean, it consists of List of islands of the Philippines, 7,641 islands, with a tot ...
,
Qatar Qatar, officially the State of Qatar, is a country in West Asia. It occupies the Geography of Qatar, Qatar Peninsula on the northeastern coast of the Arabian Peninsula in the Middle East; it shares Qatar–Saudi Arabia border, its sole land b ...
,
Saudi Arabia Saudi Arabia, officially the Kingdom of Saudi Arabia (KSA), is a country in West Asia. Located in the centre of the Middle East, it covers the bulk of the Arabian Peninsula and has a land area of about , making it the List of Asian countries ...
and
Papua New Guinea Papua New Guinea, officially the Independent State of Papua New Guinea, is an island country in Oceania that comprises the eastern half of the island of New Guinea and offshore islands in Melanesia, a region of the southwestern Pacific Ocean n ...
. As of 2020, Figaro Coffee had a total of 90 outlets worldwide.


History

Figaro Coffee was established in November 1993 by seven college friends, including Pacita "Chit" Juan and Reena Francisco, as a small kiosk in
Glorietta Glorietta (; stylized in all lowercase), also known as Ayala Malls Glorietta and formerly known as Quad, is a shopping mall complex in the Ayala Center, Makati, Metro Manila, Philippines. The mall is owned by Ayala Land and operated through its ...
mall in
Makati Makati ( ; ), officially the City of Makati (), is a highly urbanized city in the National Capital Region of the Philippines, known for being one of the leading financial centers in the country. As of 2013, the city has the highest concent ...
. Juan and Francisco were classmates at the
University of the Philippines The University of the Philippines (UP; ) is a Higher education in the Philippines#State universities and colleges, state university system in the Philippines. It is the country's national university, as mandated by List of Philippine laws, Re ...
, where Juan had studied Hotel and Restaurant Administration. Juan, then involved in her family business, decided to start a coffee shop, something that she had earlier set out with while still in college. The first outlet was called "the F store" and employed one managing partner and two employees. The shop had coffee and tea paraphernalia including fresh ground coffee beans. After a few trying initial months, the owners decided to give the coffee shop a name. In April 1994, the founders chose the name "Figaro", inspired by the opera ''
Barber of Seville ''The Barber of Seville, or The Useless Precaution'' ( ) is an ''opera buffa'' (comic opera) in two acts composed by Gioachino Rossini with an Italian libretto by Cesare Sterbini. The libretto was based on Pierre Beaumarchais's French comedy '' ...
''. Juan and her friends wanted to set up a place where "Filipinos can get the perfect coffee and all the necessary accoutrements for coffee making”. Juan subsequently became the CEO of Figaro Coffee, a position she retained until 2008. Jose Fernando Alcantara became CEO in 2008, followed by CrisMel Verano in 2009. Francisco was the COO until 2008. In 1998, Juan met Father Roger Bagao, a coffee farmer and priest from
Tagaytay Tagaytay (), officially the City of Tagaytay (), is a component city in the province of Cavite, Philippines. According to the 2020 census, it has a population of 85,330 people. It is one of the country's most popular destinations for domestic ...
City who headed a farmers' coffee cooperative. In 1999, Figaro Coffee introduced Cafe Barako, as part of the "Save the Barako" campaign. Around the same time, the Figaro Foundation was set up, to help coffee farmers grow coffee profitably. In 2002, while at Figaro Coffee, Juan became the President of the National Coffee Development Board (now Philippine Coffee Board Inc). After Figaro Coffee, she went on to set up ECHOstore. In 2005, Figaro Coffee opened its first overseas outlet in Shanghai. By mid-2006, Figaro had grown to 53 outlets, most of which were in
Metro Manila Metropolitan Manila ( ), commonly shortened to Metro Manila and formally the National Capital Region (NCR; ), is the capital region and largest List of metropolitan areas in the Philippines, metropolitan area of the Philippines. Located ...
, with two in
Baguio Baguio ( , , ), officially the City of Baguio (; ; ), is a Cities of the Philippines#Legal classification, highly urbanized city in the Cordillera Administrative Region, Philippines. It is known as the "Summer Capital of the Philippines", ...
and one in Davao. In 2006 (and again in 2009), Figaro Coffee voiced plans on an
IPO An initial public offering (IPO) or stock launch is a public offering in which shares of a company are sold to institutional investors and usually also to retail (individual) investors. An IPO is typically underwritten by one or more investment ...
in Makati Stock Exchange; however, those did not materialize. In December 2006, Figaro Coffee opened its first branch in Cebu city, and opened another 12 stores in 2007. The year 2008 marked a turning point for Figaro Coffee as Juan and Francisco sold their shares in F Coffee Holdings Corporation (then-parent company of Figaro Coffee) to the Tanseco family. Juan and Francisco also relinquished management control of the Figaro Coffee. It is also reported that businessman Jerry Liu bought into Figaro Coffee in the same year. In 2009, the company underwent financial restructuring and closed some of its overseas branches. At this time, some trademarks of Figaro Coffee continued to be owned by Juan and were contested in court. In the same year, Figaro Coffee began to experiment in retailing and exporting organic coffee. As of February 28, 2012, the trademark dispute has been settled between the parties in favor of Figaro Coffee. In April 2013, the franchisee manager of Figaro Coffee, Mike Barret, announced their intent to open outlets in
Fiji Fiji, officially the Republic of Fiji, is an island country in Melanesia, part of Oceania in the South Pacific Ocean. It lies about north-northeast of New Zealand. Fiji consists of an archipelago of more than 330 islands—of which about ...
and
Vietnam Vietnam, officially the Socialist Republic of Vietnam (SRV), is a country at the eastern edge of mainland Southeast Asia, with an area of about and a population of over 100 million, making it the world's List of countries and depende ...
. On June 21, 2021, ownership of Figaro Coffee Systems, Inc. was transferred from F Coffee Holdings Corporation to The Figaro Coffee Group Inc. (). FGC also owns and operates other concepts such as Angel's Pizza and Tien Ma's, a Taiwanese cuisine restaurant.


See also

*
List of coffeehouse chains This list of notable coffeehouse chains catalogues the spread and markets share of coffeehouses world-wide. This list excludes the many companies which operate coffeeshops within retail establishments, notably bookstores and department stores, or ...


References


External links

* {{portalbar, Coffee, Companies, Philippines Restaurants established in 1993 Coffee brands Coffeehouses and cafés Restaurant chains in the Philippines Companies based in Mandaluyong 1993 establishments in the Philippines Philippine brands Restaurant franchises Drink companies of the Philippines Companies listed on the Philippine Stock Exchange