The FIAT Strada is a

subcompact Subcompact car is a North American classification for cars smaller than a compact car. It is broadly equivalent to the B-segment (Europe), supermini (Great Britain) or A0-class (China) classifications. According to the U.S. Environmental Pr ...

pickup truck A pickup truck or pickup is a Truck_classification#Table_of_US_GVWR_classifications, light or medium duty truck that has an enclosed cabin (truck), cabin, and a back end made up of a cargo bed that is enclosed by three low walls with no roof (th ...

(

B-segment The B-segment is the second smallest of the European segments for passenger cars between the A-segment and C-segment, and commonly described as "small cars". The B-segment is the third largest segment in Europe by volume, accounting for 15.5% ...

) produced by the Italian manufacturer

Fiat Fiat Automobiles S.p.A., commonly known as simply Fiat ( , ; ), is an Italian automobile manufacturer. It became a part of Fiat Chrysler Automobiles in 2014 and, in 2021, became a subsidiary of Stellantis through its Italian division, Stellant ...

since 1998.. It is mainly produced in Brazil and marketed throughout Latin America, whereas the first-generation Strada was also assembled in South Africa and exported to Europe from Brazil. Based on a

unibody A vehicle frame, also historically known as its ''chassis'', is the main supporting structure of a motor vehicle to which all other components are attached, comparable to the skeleton of an organism. Until the 1930s, virtually every car had ...

chassis with

front-wheel drive Front-wheel drive (FWD) is a form of internal combustion engine, engine and transmission (mechanics), transmission layout used in motor vehicles, in which the engine drives the front wheels only. Most modern front-wheel-drive vehicles feature ...

configuration, the Strada shares its platform with several FIAT subcompact cars such as the

Palio Palio is the name given in Italy to an annual athletic contest, very often of a historical character, pitting the neighbourhoods of a town or the hamlets of a ''comune'' against each other. Typically, they are fought in costume and commemorate so ...

Siena Siena ( , ; traditionally spelled Sienna in English; ) is a city in Tuscany, in central Italy, and the capital of the province of Siena. It is the twelfth most populated city in the region by number of inhabitants, with a population of 52,991 ...

, and Uno. , the Strada is the smallest of three FIAT pickup trucks, which include the larger unibody

Toro Toro may refer to: Places *Toro, Molise, a ''comune'' in the Province of Campobasso, Italy *Toro, Nigeria, a Local Government Area of Bauchi State, Nigeria *Toro, Shizuoka, an archaeological site in Shizuoka Prefecture, Japan *Toro, Zamora, a ''m ...

and the body-on-frame

Titano Titano the Super-Ape () is a supervillain who appears in American comic books published by DC Comics, primarily as a foe of Superman. The character is a small chimpanzee named Toto who was sent into space for test flight, at which point an exposu ...

. __TOC__

FIAT Strada First generation (278; 1998)

Launched in October 1998 in Brazil, the first-generation FIAT Strada is the cargo carrying derivative of the "Project 178".. The FIAT Strada was made to replace the FIAT City, a pickup version of the Fiorino, a commercial derivative of the

FIAT Uno The Fiat Uno is a supermini manufactured and marketed by Fiat. Launched in 1983, the Uno was produced over a single generation (with an intermediate facelift, 1989) in three and five-door hatchback body styles until 1995 in Europe — and un ...

. The Strada features a maximum loading capacity of and a cargo space of x . In Europe the FIAT Strada was launched in April 1999 with two engines: the 1.2 Fire petrol with and the 1.7 turbodiesel with . File:Fiat Strada MK1.JPG, 1996-2000 FIAT Strada rear

2001 revision

In 2001, the model had its first facelift. The new design was made by the Italian design guru

Giorgetto Giugiaro Giorgetto Giugiaro (; born 7 August 1938) is an Italian automotive designer. He has worked on supercars and popular everyday vehicles. He was named Car Designer of the Century in 1999 and inducted into the Automotive Hall of Fame in 2002. He w ...

. The facelift included a new front and interior. The Mark II series marked the début of an extended-cab version. In 2002, FIAT do Brasil launched the first version of a FIAT Strada Adventure, with "off-road" looks. File:2004 Fiat Strada Pickup.jpg, 2001 FIAT Strada File:Fiat Strada JTD Pickup Base Palio 2G 2001-2004 backleft 2008-03-03 U.jpg, 2001 FIAT Strada rear File:Fiat Strada (2004) pocket sized Ute photographed in Oostburg (2013).jpg, 2004 FIAT Strada (extended cab, Europe)

2004 revision

The new Mark III was launched in 2004. It has a revised front and interior design taken from the

FIAT Palio The Fiat Palio is a supermini car released by the Italian manufacturer Fiat in April 1996. It was produced until 2018 as hatchback, and 2020 as a wagon. The Palio is a world car and was developed by Fiat Automóveis with an aim at developing ...

(and also designed by Giorgetto Giugiaro). Also, a second version of the Strada Adventure was built, with the same features of the Weekend Adventure. It was offered in Europe with the relatively modern 1.9-L JTD diesel engine. In

South Africa South Africa, officially the Republic of South Africa (RSA), is the Southern Africa, southernmost country in Africa. Its Provinces of South Africa, nine provinces are bounded to the south by of coastline that stretches along the Atlantic O ...

, the Strada is offered in four variants: 1.2 Fire MPI EL, 1.6 Torque MPI EL, 1.6 Torque MPI ELX (same as the EL but with colour-coded bumpers and mirrors, electric windows, driver's airbag, and air conditioning), and 1.7 turbo diesel EL. FIAT South Africa also introduced the X-Space model, which stretches the cab by . This model is available in two models, the standard X-Space and the X-Space Adventure (which has similar specifications to the standard 1.6 ELX model). Both X-Space models are powered by the 1.4 Fire MPI engine. In Europe, it is available only with the 1.3

Multijet Multijet is a Fiat and General Motors joint venture, established in 1996, in manufacturer, manufacturing diesel engines with turbo diesel, turbo and common rail Diesel engine#Direct injection, direct injection technology. Most of the Fiat S.p.A., F ...

16V diesel engine with and

Euro 4 The European emission standards are vehicle emission standards that regulate pollution from the use of new land surface vehicles sold in the European Union and European Economic Area member states and the United Kingdom, and ships in European ...

standard emission level. File:Fiat Strada III front 20100515.jpg, 2004 FIAT Strada File:Fiat Strada III rear 20100515.jpg, 2004 FIAT Strada rear

2009–2013

Unveiled in summer 2009, the all-new Mark IV model was put on sale in the end of 2009. Whilst the model shares its name with the previous Strada, a large number of its components are new, including a new bodyshell. For the rest of the South America, the new Strada was introduced in mid-2010. The design is inspired by the

FIAT Grande Punto The Fiat Punto is a supermini car (B-segment) produced by the Italian manufacturer Fiat from 1993 to 2018, spanning over three generations. The third generation of the car was marketed between 2005 and 2009 as the Grande Punto, and between 2009 a ...

with many elements similar to the latest versions of the family Palio and Siena. The fourth-generation Strada is built in four different versions: Working, the basic version, Trekking, with more goodies, the Sporting for sportier style with aero kit body style, and the Adventure with a

locking differential A locking differential is a mechanical component, commonly used in vehicles, designed to overcome the chief limitation of a standard open Differential (mechanical device), differential by essentially "locking" both wheels on an axle together as ...

dedicated to off-road use. In 2010, FIAT do Brazil introduced a new double-cab version (also called Strada Cabina Dupla) with four seats, but maintaining the same

wheelbase In both road and rail vehicles, the wheelbase is the horizontal distance between the centers of the front and rear wheels. For road vehicles with more than two axles (e.g. some trucks), the wheelbase is the distance between the steering (front ...

. The engines used are the FIAT 1.4-L 16V Fire Flex (85 PS) and the 1.8-L 16-V Ecotec Flex (114 PS). For

diesel Diesel may refer to: * Diesel engine, an internal combustion engine where ignition is caused by compression * Diesel fuel, a liquid fuel used in diesel engines * Diesel locomotive, a railway locomotive in which the prime mover is a diesel engine ...

, the FIAT 1.3-L 16V

unit with is also available. The FIAT Strada was relaunched for Italy and other selected European markets in 2012. File:New Fiat Strada MK4 2010 1.3 Multijet in Avelllino (Italy).jpg, 2009 FIAT Strada Adventure File:Fiat Strada 1.8 Adventure Crew Cab 2010.jpg, 2010 FIAT Strada Adventure File:Fiat-Strada-Adventure-Aggressive-and-a-Spirit-of-Offroad.jpg, 2012 FIAT Strada Adventure File:Fiat Strada 1.4 Working Crew Cab 2011 (11198494734).jpg, 2011 FIAT Strada Working in double-cab version File:Fiat Strada Adventure 1.3 JTD Multijet Lumberjack (IV) – Heckansicht, 5. Oktober 2013, Münster.jpg, 2012 FIAT Strada Adventure rear

2013–2021

At the end of 2013, FIAT unveiled the latest facelift of the Strada (as a model year 2014) based on the 2009 version. The new Strada introduced a new front fascia and new rear lights, and the double-cab version is available with the suicide-style rear doors. Three versions are sold in South America: Working, Trekking and Adventure with four different body styles. For the 2015 model year, the FIAT Strada was rebadged by

Ram Trucks Ram Trucks (stylized as RAM) is an American brand of light to mid-weight pickup heavy duty trucks and other commercial vehicles, and a division of Stellantis North America (previously Chrysler Group LLC). It was established in a spin-off o ...

for the Mexican market as the Ram 700. In 2018, total sales of the FIAT Strada in the Brazilian market surpassed 1.4 million of units. File:Fiat Strada 1.4 Trekking Crew Cab 2015 (16887528745).jpg, 2015 FIAT Strada Trekking File:Fiat Strada 20150831-IMG 20150831 143221.JPG, 2015 FIAT Strada Adventure File:RAM 700 pick-up Adventure.jpg, RAM 700 Adventure

FIAT Strada Second generation (281; 2020)

The second generation of the FIAT Strada (codeproject 281) was presented on June 26, 2020 in Brazil and is based on the new MC-P modular platform derived from the FIAT Argo with the front MacPherson suspension and part of the cabin taken from the FIAT Mobi model and the rear suspension taken from the Brazilian FIAT Fiorino (327). For the first time the Strada was produced in the double cab 4-door version with 5-seats. The second generation of FIAT Strada introduce the large silver-colored FIAT front logo replacing the previous one, a small Italian flag inserted in the grid and LED light clusters. The side and tail, on the other hand, appear more classic, with the possibility of choosing between the two and four-door versions featuring a different capacity: 720 kg and 1,354 liters for the first and 650 kg and 844 liters for the second. In order to ensure maximum mobility even on rough surfaces, the raised structure allows the car to lift from the ground by 211 mm and a front angle of attack of 24 degrees. The interior reproduces some of the contents of the FIAT Uno (327) produced in Brazil, even if some secondary controls are modified. In addition to the display at the center of the instrumentation, there is also an UConnect 5 infotainment with 7-inch touchscreen, bluetooth, wireless, compatible with Apple CarPlay and Android Auto. Starting on 18 November 2020, the rebadged RAM 700 saw a new generation for the Mexican market. It is offered in the SLT (regular and crew cab), Bighorn, and Laramie trim levels. File:Fiat Strada 2020 Volcano in Montevideo (back).jpg, FIAT Strada Volcano Rear view File:Ram 700 Big Horn 1.4 CD 2021.jpg, RAM 700

Engine

The range of engines consist in the FIAT 1.4 Fire EVO Flex 8 valve (85 HP petrol and 88 HP ethanol) of the Endurance versions and the 1.3 Firefly Flex 8 valve (101 HP petrol and 109 HP ethanol) of the Freedom, Volcano and ranch, both with the five-speed manual gearbox gears and simulated 7-speed cvt-type automatic transmission and the E-Locker traction control system. As of August 2023, the Ultra and Ranch versions will feature the new 1.0-liter gasoline/ethanol turbo engine, producing 125/130hp and 20.4 kgfm coupled to a CVT gearbox that simulates 7 gears.

Safety

The Strada has 4 airbags, electronic stability control (ESC) Ventilated Front disc brakes and drum brakes in the rear.

Latin NCAP

The Latin American Strada with airbags and ESC received 1 star from

Latin NCAP The Latin New Car Assessment Programme (Latin NCAP) is an Automobile safety rating, automobile safety assessment programme for Latin America and the Caribbean. Founded in 2010, it offers independent information to consumers about the safety l ...

in 2022 under its new protocol (similar to

Euro NCAP The European New Car Assessment Programme (Euro NCAP) is a European voluntary car safety performance assessment programme (i.e. a New Car Assessment Program) based in Leuven, Belgium. Formed in 1996, the first results were released in February ...

2014)

Sales

References

External links

Brazilian official website
{{Ram Truck Timeline

Strada Various Eateries Trading Limited, trading as Strada, is a chain based in the United Kingdom of branded restaurants specialising in Italian cuisine with two Strada sites and six Coppa Clubs, all in Southern England. History The concept was spa ...

Coupé utilities Flexible-fuel vehicles 2000s cars 2010s cars Cars of Brazil Front-wheel-drive vehicles Cars introduced in 1998