Fenty (stylised as FEИTY) was a fashion brand of ready-to-wear founded by

Rihanna Robyn Rihanna Fenty ( ; born February 20, 1988) is a Barbadian singer, businesswoman, and actress. One of the List of music artists by net worth, wealthiest musicians in the world, List of awards and nominations received by Rihanna, her vario ...

under the luxury fashion group

LVMH LVMH Moët Hennessy Louis Vuitton SE (), commonly known as LVMH, is a French multinational holding company and conglomerate that specializes in luxury goods and has its headquarters in Paris, France. The company was formed in 1987 through the ...

(

Louis Vuitton Louis Vuitton Malletier SAS, commonly known as Louis Vuitton (, ), is a French Luxury goods, luxury fashion house and company founded in 1854 by Louis Vuitton (designer), Louis Vuitton. The label's LV monogram appears on most of its products, ...

Moët

Hennessy Jas Hennessy & Cie., commonly known simply as Hennessy (), is a French producer of cognac, founded in 1765 by Richard Hennessy which has its headquarters in Cognac, France. It is one of the best-known cognac houses, along with Martell, Courvo ...

). Fenty was launched in May 2019. The fashion label made Rihanna the first woman and also the first person of colour to head a luxury brand for the LVMH group. Fenty was closed in 2021.

History

Establishment

On 10 May 2019, Rihanna announced her partnership with LVMH by posting the name and logo of the venture to her

social media Social media are interactive technologies that facilitate the Content creation, creation, information exchange, sharing and news aggregator, aggregation of Content (media), content (such as ideas, interests, and other forms of expression) amongs ...

pages. She also wrote a thankful caption, commending

in working with her: "I couldn't imagine a better partner both creatively and business-wise, and I'm ready for the world to see what we have built together." The chairman and CEO of LVMH,

Bernard Arnault Bernard Jean Étienne Arnault (; born 5 March 1949) is a French businessman, investor, and art collector. He is the founder, chairman and CEO of LVMH, the world's largest luxury goods company. Arnault is one of the richest individuals in the ...

said that Rihanna will be supported with a team and resources. He also added: "Everyone knows Rihanna as a wonderful singer, but through our partnership at

Fenty Beauty Fenty Beauty LLC (stylized as FEИTY BEAUTY) is a cosmetics brand by Rihanna, that was launched on September 8, 2017. Popular for its broad inclusivity across various skin tones, its Pro Filt'R foundation became in high-demand upon its first rel ...

, I discovered a true entrepreneur, a real CEO and a terrific leader." Fenty was previewed on '' T: The New York Times Style Magazine'', where Rihanna wore several

garments Clothing (also known as clothes, garments, dress, apparel, or attire) is any item worn on a human body. Typically, clothing is made of fabrics or textiles, but over time it has included garments made from animal skin and other thin sheets of ma ...

and accessories from her first collection. The venture made Rihanna the first woman of colour to lead a house under the LVMH brand, and the first woman to create an original brand for the group. Fenty is the first new producer of clothing, shoes, perfumes and accessories under the LVMH brand since 1987, which follows the seventy LVMH brands, including

Givenchy Givenchy (, ) is a French luxury fashion and perfume house. It hosts the brand of haute couture and ready-to-wear clothing, accessories, perfumes and cosmetics of Parfums Givenchy. The house of Givenchy was founded in 1952 by designer Hubert d ...

, and

Christian Dior Christian Ernest Dior (; 21 January 1905 – 24 October 1957) was a French fashion designer and founder of one of the world's top fashion houses, Dior, Christian Dior SE. His fashion house is known all around the world, having gained promi ...

Launch

Fenty was initially launched as a pop-up store on 24 May 2019, in

Paris Paris () is the Capital city, capital and List of communes in France with over 20,000 inhabitants, largest city of France. With an estimated population of 2,048,472 residents in January 2025 in an area of more than , Paris is the List of ci ...

. It then opened worldwide as an

online store Online shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser or a mobile app. Consumers find a product of interest by visiting the website of the ...

on 29 May. The store took over the first two floors of The Webster in

Soho, New York SoHo, short for "South of Houston Street", is a neighborhood in Lower Manhattan, New York City. Since the 1970s, the neighborhood has been the location of many artists' lofts and art galleries, art installations such as The Wall (SoHo), and ha ...

, and was open until 30 June 2019. The fashion label announced its immediate and indefinite suspension of activities in February 2021.

References

{{DEFAULTSORT:Fenty 2010s fashion Companies based in Paris Retail companies established in 2019 Luxury brands LVMH brands