Femm-Isation
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''Femm-Isation'' (stylised in as ''FEMM-Isation'') is the debut
studio album An album is a collection of audio recordings (e.g., music) issued on a medium such as compact disc (CD), Phonograph record, vinyl (record), audio tape (like 8-track cartridge, 8-track or Cassette tape, cassette), or digital distribution, dig ...
by Japanese duo FEMM (previously known as Far East Mention Mannequins). Maximum10 and
Avex Inc. Avex Inc. ( kabushiki gaisha , commonly known as Avex and stylized as avex) is a Japanese entertainment conglomerate led by founder Max Matsuura and headquartered in Tokyo, Japan. Founded in 1988, the company manages J-pop talents like Ayumi ...
released it digitally on October 1, 2014, and
Avex Trax is a record label owned by Japanese entertainment conglomerate Avex Inc. The label was launched in September 1990, and was the first label by the Group. History Two years after Max Matsuura began a career distributing studio albums from othe ...
reissue In the music industry, a reissue (also re-release, repackage or re-edition) is the release of an album or single which has been released at least once before, sometimes with alterations or additions. Reasons for reissue New audio formats Reco ...
d it as a
double album A double album (or double record) is an audio album that spans two units of the primary medium in which it is sold, typically either records or compact disc. A double album is usually, though not always, released as such because the recording ...
on February 3, 2016, alongside the group's
extended play An extended play (EP) is a Sound recording and reproduction, musical recording that contains more tracks than a Single (music), single but fewer than an album. Contemporary EPs generally contain up to eight tracks and have a playing time of 1 ...
'' Pow!/L.C.S.''. After forming in 2013 and releasing their debut extended play ''
Astroboy ''Astro Boy'', known in Japan as , is a Japanese manga series written and illustrated by Osamu Tezuka. It was serialized in Kobunsha's ''Shōnen'' from 1952 to 1968. The 112 chapters were collected into 23 volumes by Akita Shoten. Dark Ho ...
'' (2014), Avex Trax enlisted several collaborators to work on new music for FEMM, including Mark Weinburg, Andrew Richard Smith, Dreamlab,
Emanuel Kiriakou Emanuel Steve "Eman" Kiriakou (born August 16, 1966) is an American songwriter, producer, record executive, music publisher and multi-instrumentalist, based in Los Angeles. He recently co-wrote and produced " Take You Dancing" by Jason Derulo, a ...
, and Dan Omelio, among others. Musically, the album focuses on a variety of
electronic dance music Electronic dance music (EDM), also referred to as dance music or club music, is a broad range of percussive electronic music genres originally made for nightclubs, raves, and List of electronic dance music festivals, festivals. It is generally ...
sounds, along with elements of
post-disco Post-disco is a term and genre to describe an aftermath in popular music history circa 1979–1986, imprecisely beginning with the backlash against disco music in the United States, leading to civil unrest and a riot in Chicago known as the Dis ...
,
electro house Electro house is a genre of electronic dance music and a subgenre of house music characterized by heavy bass and a tempo around 125–135 beats per minute. The term has been used to describe the music of many ''DJ Mag'' Top 100 DJs, including ...
,
dance-pop Dance-pop is a Music genre, genre of electronic dance music that originated in the late 1970s to early 1980s. It is generally uptempo music intended for nightclubs with the intention of being danceable but also suitable for contemporary hit ra ...
, and slower tracks. Thematically, the group is based on two Japanese "mannequins" roaming the streets of
Tokyo Tokyo, officially the Tokyo Metropolis, is the capital of Japan, capital and List of cities in Japan, most populous city in Japan. With a population of over 14 million in the city proper in 2023, it is List of largest cities, one of the most ...
, saving mannequins all over the world. Furthermore, the album's content and visuals explore various cultures and aesthetics, particularly those of Japanese
Otaku is a Japanese word that describes people with consuming interests, such as anime, manga, video games, computers or other highly enthusiastic hobbies. Its contemporary use originated with a 1983 essay by Akio Nakamori in '' Manga Burikko''. ...
and American culture.
Music critics Music journalism (or music criticism) is media criticism and reporting about music topics, including popular music, classical music, and traditional music. Journalists began writing about music in the eighteenth century, providing commentary on ...
praised ''Femm-Isation'' for its sound, production quality, and overall concept, as well as the group's fashion and aesthetic. ''Femm-Isation'' was not commercially successful, failing to chart in Japan. However, it peaked at number ten on the US ''
Billboard A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertis ...
''
World Albums The ''Billboard'' charts tabulate the relative weekly popularity of songs and albums in the United States and elsewhere. The results are published in ''Billboard'' magazine. ''Billboard'' biz, the online extension of the ''Billboard'' charts, p ...
chart. Each track on the album received an accompanying
music video A music video is a video that integrates a song or an album with imagery that is produced for promotion (marketing), promotional or musical artistic purposes. Modern music videos are primarily made and used as a music marketing device intended to ...
, with nine of the songs released as digital singles. Despite not charting, many of the songs received attention from music publications and went
viral The word ''Viral'' means "relating to viruses" (small infectious agents). It may also refer to: Viral behavior, or virality Memetic behavior likened that of a virus, for example: * Viral marketing, the use of existing social networks to spre ...
on
social media Social media are interactive technologies that facilitate the Content creation, creation, information exchange, sharing and news aggregator, aggregation of Content (media), content (such as ideas, interests, and other forms of expression) amongs ...
, particularly "Kill the DJ" and "Fxxk Boyz Get Money". To promote the album, FEMM appeared at a number of concerts and events throughout Japan, Europe and North America.


Background and content

In late 2013, Avex Inc. formed FEMM as a concept group, which included Emily Kaiho (as RiRi) and Todo Hiro (as LuLa). They were signed to
Avex Avex Inc. ( kabushiki gaisha , commonly known as Avex and stylized as avex) is a Japanese entertainment conglomerate led by founder Max Matsuura and headquartered in Tokyo, Japan. Founded in 1988, the company manages J-pop talents like Ayumi ...
's division label Maximum10 and marketed by Avex Music Creative Inc. The concept was documented on their
YouTube YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...
channel, with a video of RiRi and LuLa walking around
Tokyo Tokyo, officially the Tokyo Metropolis, is the capital of Japan, capital and List of cities in Japan, most populous city in Japan. With a population of over 14 million in the city proper in 2023, it is List of largest cities, one of the most ...
's streets and talking about their mission to rescue
mannequin A mannequin (sometimes spelled as manikin and also called a dummy, lay figure, or dress form) is a doll, often articulated, used by artists, tailors, dressmakers, window dressers and others, especially to display or fit clothing and show off dif ...
s. Furthermore, RiRi and LuLa created alter-egos Honey-B and W-Trouble. This teaser was used to launch FEMM's website, which communicates with fans via interactive elements. To promote their debut, they released the
extended play An extended play (EP) is a Sound recording and reproduction, musical recording that contains more tracks than a Single (music), single but fewer than an album. Contemporary EPs generally contain up to eight tracks and have a playing time of 1 ...
''Astroboy'' (2014), which features a cover of "
UFO An unidentified flying object (UFO) is an object or phenomenon seen in the sky but not yet identified or explained. The term was coined when United States Air Force (USAF) investigations into flying saucers found too broad a range of shapes ...
" by Japanese band Pink Lady, among other songs. Following the release of ''Astroboy'' in Japan,
Avex Inc. Avex Inc. ( kabushiki gaisha , commonly known as Avex and stylized as avex) is a Japanese entertainment conglomerate led by founder Max Matsuura and headquartered in Tokyo, Japan. Founded in 1988, the company manages J-pop talents like Ayumi ...
enlisted several collaborators to create new music for FEMM, including Mark Weinburg, Andrew Richard Smith, Dreamlab,
Emanuel Kiriakou Emanuel Steve "Eman" Kiriakou (born August 16, 1966) is an American songwriter, producer, record executive, music publisher and multi-instrumentalist, based in Los Angeles. He recently co-wrote and produced " Take You Dancing" by Jason Derulo, a ...
, and Dan Omelio, among others.''Pow/L.C.S. + Femm-Isation'' formats listed below: * * FEMM and mixer Hideaki Jinbu began recording the album at Avex Studios and Prime Sound Studios in Japan throughout 2014. According to FEMM, neither member had any professional singing experience, so recording and appearing in a
music video A music video is a video that integrates a song or an album with imagery that is produced for promotion (marketing), promotional or musical artistic purposes. Modern music videos are primarily made and used as a music marketing device intended to ...
for "Astroboy" as their agents proved to be difficult. In addition, ''Femm-Isation'' is one of Avex Inc.'s first entirely
English-language English is a West Germanic language that developed in early medieval England and has since become a English as a lingua franca, global lingua franca. The namesake of the language is the Angles (tribe), Angles, one of the Germanic peoples th ...
albums. Following the recording sessions, Tom Coyne mastered the album's tracks at Sterling Studios in
New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...
, New York. ''Femm-Isation'' is an
electronic dance Electronic dance music (EDM), also referred to as dance music or club music, is a broad range of percussive electronic music genres originally made for nightclubs, raves, and List of electronic dance music festivals, festivals. It is generally ...
album. ''Avo Magazines Peter Dennis described the album as having a "purely electronic dance music flavour," while ''CDJournal'' described it as EDM and
dance Dance is an The arts, art form, consisting of sequences of body movements with aesthetic and often Symbol, symbolic value, either improvised or purposefully selected. Dance can be categorized and described by its choreography, by its repertoir ...
-oriented. Greg Hignight from J Generation felt the albums contributed to a "bold new vision in
J-Pop J-pop (often stylized in all caps; an abbreviated form of "Japanese popular music"), natively known simply as , is the name for a form of popular music that entered the musical mainstream of Japan in the 1990s. Modern J-pop has its roots in trad ...
": he noted various genres and sounds including
synth A synthesizer (also synthesiser or synth) is an electronic musical instrument that generates audio signals. Synthesizers typically create sounds by generating waveforms through methods including subtractive synthesis, additive synthesis a ...
numbers ("We Flood the Night", "Wannabe"),
post-disco Post-disco is a term and genre to describe an aftermath in popular music history circa 1979–1986, imprecisely beginning with the backlash against disco music in the United States, leading to civil unrest and a riot in Chicago known as the Dis ...
("Astroboy"),
dancehall Dancehall is a genre of Jamaican popular music that originated in the late 1970s. Initially, dancehall was a more sparse version of reggae than the roots reggae, roots style, which had dominated much of the 1970s.Barrow, Steve & Dalton, Peter (2 ...
("Dead Wrong"), slower tracks ("The Real Thing", "Unbreakable"), a blend of
electro house Electro house is a genre of electronic dance music and a subgenre of house music characterized by heavy bass and a tempo around 125–135 beats per minute. The term has been used to describe the music of many ''DJ Mag'' Top 100 DJs, including ...
,
synthpop Synth-pop (short for synthesizer pop; also called techno-pop; ) is a music genre that first became prominent in the late 1970s and features the synthesizer as the dominant musical instrument. It was prefigured in the 1960s and early 1970s ...
, and
electronic music Electronic music broadly is a group of music genres that employ electronic musical instruments, circuitry-based music technology and software, or general-purpose electronics (such as personal computers) in its creation. It includes both music ...
("Kill the DJ", "Party All Night", "Kiss the Rain", "Whiplash"), and influences of American-infused culture (""Fxxk Boyz Get Money”).


Promotion


Singles and other songs

Nine tracks from ''Femm-Isation'' were released as
singles Singles are people not in a committed relationship. Singles may also refer to: Film and television * ''Singles'' (miniseries), a 1984 Australian television series * ''Singles'' (1992 film), written and directed by Cameron Crowe * ''Singles'' ...
. On April 16, 2014, "Wannabe" was released as the album's lead single, and it was accompanied by two different music videos: the first featured FEMM being spray painted to immolate
body art Body art is art in which the artist uses their human body as the primary medium.Oxford Dictionary of Modern and Contemporary Art, Oxford University, p. 88 Emerging from the context of Conceptual Art during the 1970s, Body art may include performanc ...
in the middle of a street, and the second featured FEMM dancing to the song inside a white studio. On April 30, 2014, "Kiss the Rain" was released as the album's second single, accompanied by a
steampunk Steampunk is a subgenre of science fiction that incorporates retrofuturistic technology and Applied arts, aesthetics inspired by, but not limited to, 19th-century Industrial Revolution, industrial steam engine, steam-powered machinery. Steampun ...
-inspired music video featuring FEMM. "White Noise" was released as the album's third single on May 7, 2014, and its music video features FEMM dancing to the song and performing in
latex Latex is an emulsion (stable dispersion) of polymer microparticles in water. Latices are found in nature, but synthetic latices are common as well. In nature, latex is found as a wikt:milky, milky fluid, which is present in 10% of all floweri ...
body suits in front of various visuals. "We Flood the Night" was released as the album's fourth single on May 14, 2014. It features FEMM as mannequin dolls in a still position, as well as various graphics and underwater visuals. On May 28, 2014, "Kill the DJ" was released as the album's fifth single, accompanied by a music video featuring FEMM in a latex
cadet A cadet is a student or trainee within various organisations, primarily in military contexts where individuals undergo training to become commissioned officers. However, several civilian organisations, including civil aviation groups, maritime ...
and
nurse Nursing is a health care profession that "integrates the art and science of caring and focuses on the protection, promotion, and optimization of health and human functioning; prevention of illness and injury; facilitation of healing; and alle ...
uniform, dancing and fighting to the song. The visual drew attention from both Japanese and Western media, who praised the emphasis on Japanese
otaku is a Japanese word that describes people with consuming interests, such as anime, manga, video games, computers or other highly enthusiastic hobbies. Its contemporary use originated with a 1983 essay by Akio Nakamori in '' Manga Burikko''. ...
culture. "Fxxk Boyz Get Money" was released as the album's sixth single on July 30, 2014, along with a music video featuring FEMM in latex maid outfits dancing and twerking to the track. The song and music video received international feedback and attention, becoming a
viral sensation Viral phenomena or viral sensations are objects or patterns that are able to replicate themselves or convert other objects into copies of themselves when these objects are exposed to them. Analogous to the way in which viruses propagate, the te ...
. On August 27, 2014, the album's seventh single, "Party All Night," was released, and its music video featured FEMM dancing in a small room as well as in a futuristic world. On August 27, 2014, "Dead Wrong" was released as the album's eighth single, with a music video featuring FEMM performing the song in traditional Japanese
kimono The is a traditional Japanese garment and the national dress of Japan. The kimono is a wrapped-front garment with square sleeves and a rectangular body, and is worn Garment collars in hanfu#Youren (right lapel), left side wrapped over ri ...
in front of
computer generated imagery Computer-generated imagery (CGI) is a specific-technology or application of computer graphics for creating or improving images in art, printed media, simulators, videos and video games. These images are either static (i.e. still images) or d ...
. On September 17, 2014, "Unbreakable" was released as the album's ninth and final single, featuring FEMM in a still pose surrounding a black
piano A piano is a keyboard instrument that produces sound when its keys are depressed, activating an action mechanism where hammers strike strings. Modern pianos have a row of 88 black and white keys, tuned to a chromatic scale in equal tempe ...
while singing the song. Four individual remixes were released to promote the songs "Kill the DJ", "Party All Night" and "Whiplash", all remixed by Sfpr and Invaderous. A music video for the original edit of "Whiplash" was also released on the group's YouTube channel, with FEMM dressed in latex and dancing to the song with
backup dancer A backup dancer also known as background dancer is a performer who dances with or behind the lead performers in a live musical act or in a music video. Their movements (especially where there are many moving together) improve the visual aesthetic ...
s. In addition, music videos for the album tracks "The Real Thing" and "Girls Night Out" were uploaded to YouTube.


Live performances

Femm promoted ''Femm-Isation'' at numerous concert gigs and events. FEMM made their live performance debut at Tokyo's Baamm in Shinkiba. FEMM made their North American debut in mid-July 2014, performing at the Tokyo in Tulsa anime convention in
Oklahoma Oklahoma ( ; Choctaw language, Choctaw: , ) is a landlocked U.S. state, state in the South Central United States, South Central region of the United States. It borders Texas to the south and west, Kansas to the north, Missouri to the northea ...
. FEMM's second major performance was at Tokyo's newly hosted Twerk 'Em All; this was the host party for FEMM's single "Fxxk Boyz Get Money" as well as previous material. FEMM performed a one-night only show for Dutch recording artist and songwriter
Eva Simons Eva Maria Simons is a Dutch singer-songwriter and music video director from Amsterdam. She is best known for her song "Policeman (Eva Simons song), Policeman" and collaborations with artists such as Afrojack; in 2012, Simons broke through interna ...
' Japanese leg tour, and the next day, they performed all of the album tracks at their Femm-Isation Vol.3 concert at Hatsudai Tamai Hospital. FEMM performed at Tokyo's annual
Ultra Music Festival Ultra Music Festival (UMF) is an annual outdoor electronic music Music festival, festival that takes place in March in Miami, Florida. The festival was founded in 1999 by Russell Faibisch and Alex Omes. It was first held on Miami Beach, but bes ...
alongside electronic musicians
Afrojack Nick Leonardus van de Wall (; born 9 September 1987), known professionally as Afrojack (stylized in all caps), is a Dutch DJ, record producer and remixer. In 2007, he founded the record label Wall Recordings; his debut album ''Forget the World ( ...
,
Alesso Alessandro Renato Rodolfo Lindblad (born 7 July 1991), better known by his stage name Alesso (), is a Swedish DJ and record producer. He has worked with numerous artists, including Tove Lo, Theo Hutchcraft, Ryan Tedder, Hailee Steinfeld, Ca ...
,
Fedde Le Grand Fedde Le Grand (, ; born 7 September 1977) is a Dutch House music, house DJ, record producer and remixer. In 2006, his single "Put Your Hands Up 4 Detroit" reached the top five on the Dutch Top 40, number one on the UK Singles Chart and staye ...
,
Kaskade Ryan Gary Raddon (born February 25, 1971), better known by his stage name Kaskade, is an American DJ, music producer and remixer. ''DJ Times'' voted Kaskade as "America's Best DJ" in 2011 and 2013. ''DJ Magazine, DJ Mag'' named Kaskade fifty-fi ...
, and
Martin Garrix Martijn Gerard Garritsen (; born 14 May 1996), known professionally as Martin Garrix (or Ytram and GRX), is a Dutch Republic, Dutch DJ and record producer who was ranked number one on ''DJ Mag''s Top 100 DJs list for three consecutive years—20 ...
, among others; this was the band's first live festival performance. FEMM appeared at the
Versace Gianni Versace S.r.l. (), usually referred to as Versace ( ), is an Italian luxury elite fashion company founded by Gianni Versace in 1978. The company produces Italian-made ready-to-wear and accessories, as well as '' haute couture'' under it ...
after-party in Tokyo and several other concerts until December 2014. In August 2015, the duo returned to the United States to perform at Rage, a
gay bar A gay bar is a Bar (establishment), drinking establishment that caters to an exclusively or predominantly lesbian, gay, bisexual, transgender or queer (LGBTQ+) clientele; the term ''gay'' is used as a broadly inclusive concept for LGBTQ+ communi ...
and dance club in
West Hollywood, California West Hollywood is a city in Los Angeles County, California, United States. Incorporated in 1984, it is home to the Sunset Strip. As of the 2020 United States census, 2020 U.S. Census, its population was 35,757. History Most historical writing ...
. They also performed at the J-Pop Summit in
San Francisco San Francisco, officially the City and County of San Francisco, is a commercial, Financial District, San Francisco, financial, and Culture of San Francisco, cultural center of Northern California. With a population of 827,526 residents as of ...
, alongside other Japanese artists such as
Eir Aoi is a Japanese singer from Sapporo, Hokkaido, signed to Sacra Music. After being discovered through the Japanese video sharing website Niconico, Aoi made her major debut in 2011 with the release of her first single "Memoria", which was used as t ...
,
JAM Project JAM Project ("JAM" standing for "Japan Animationsong Makers") are a Japanese Music in Japanese animation, anison band founded on July 19, 2000, by anison singer Ichirou Mizuki. The band is composed of many vocal artists well known in the anime mu ...
,
Gacharic Spin Gacharic Spin is a Japanese rock band formed in Tokyo in 2009. Initially releasing music independently, they later signed with Victor Entertainment then Nippon Crown. Known for their flamboyant, aggressive performances, they have toured Japa ...
, and others. The group's final performance promoting ''Femm-Isation'' occurred at the 2015 YouTube FanFest Japan, a
live streaming Livestreaming, live-streaming, or live streaming is the streaming media, streaming of video or Digital audio, audio in real-time communication, real time or near real time. While often referred to simply as ''streaming'', the real-time nature ...
event featuring YouTube personalities and artists.


Release and reception

On October 1, 2014, Maximum10 and Avex Music Creative Inc released ''Femm-Isation'' as a
digital download Digital download may refer to: *Downloading, the processing of copying data to a computer from an external source *Digital distribution, a method of downloading software or audio-visual media as opposed to buying it at a traditional point of sale * ...
with 13 tracks. Photographed by Akira Takahaski and Osanu Unosawa, the
cover art Cover art is a type of artwork presented as an illustration or photograph on the outside of a published product, such as a book (often on a dust jacket), magazine, newspaper ( tabloid), comic book, video game ( box art), music album ( album ar ...
depicts the band in
gas mask A gas mask is a piece of personal protective equipment used to protect the wearer from inhaling airborne pollutants and toxic gases. The mask forms a sealed cover over the nose and mouth, but may also cover the eyes and other vulnerable soft ...
s holding the title "Far East Mention Mannequins," the group's previous name, similar concept to the music video for their single "Wannabe". On December 24, the same year, the
instrumental An instrumental or instrumental song is music without any vocals, although it might include some inarticulate vocals, such as shouted backup vocals in a big band setting. Through Semantic change, semantic widening, a broader sense of the word s ...
version of the album was made available digitally. On December 11, 2015, FEMM announced the release of '' Pow!/L.C.S.'', billed as their major debut with
Avex Trax is a record label owned by Japanese entertainment conglomerate Avex Inc. The label was launched in September 1990, and was the first label by the Group. History Two years after Max Matsuura began a career distributing studio albums from othe ...
and
JPU Records JPU Records is a British record label formed in 2012, which specializes in handling international releases by Japanese artists. Notable acts on JPU's roster include The Gazette (band), The Gazette, Band-Maid, Lovebites (band), Lovebites, and Nemo ...
. Both the EP and ''Femm-Isation'' were repackaged as a
double album A double album (or double record) is an audio album that spans two units of the primary medium in which it is sold, typically either records or compact disc. A double album is usually, though not always, released as such because the recording ...
, available in both physical and digital formats. A third CD format included a blank
CD-R CD-R (Compact disc-recordable) is a digital media, digital optical disc data storage device, storage format. A CD-R disc is a compact disc that can only be Write once read many, written once and read arbitrarily many times. CD-R discs (CD-Rs) ...
disc, allowing customers who purchased the digital version before it was re-issued to burn it to the blank CD. Music critics praised Femm-Isation. Andy Malt from
Complete Music Update Complete Music Update, originally called College Music Update, and better known as CMU or the CMU Daily, is a music news service and website aimed at people working in the UK music business and music media. It primarily provides news and informati ...
praised the albums sound in compared to the bands nonsensical imagery, saying, "Thankfully, the musical side makes more sense. Over the last seven months they’ve released fourteen globally-minded pop tracks onto YouTube, all of which make up their debut album, ''Femm-Isation''." Greg Hignight of J Generation praised the overall production and star quality of each track, saying, "My pick for the J-Pop album of 2014 is ''Femm-Isation'', a celebration of the artificial aspiring to something more genuine, and in the process, delivering some of the most exciting and original music to come out of the Japanese pop scene in years." Molly Osbery of ''
Vice A vice is a practice, behaviour, Habit (psychology), habit or item generally considered morally wrong in the associated society. In more minor usage, vice can refer to a fault, a negative character trait, a defect, an infirmity, or a bad or unhe ...
'' did not review the album, but she did praise the producers and songwriters from their material for being hidden pioneers in popularising the group, as she felt producers were now more "the front men". Despite not reviewing the album, Corynn Smith of
MTV Iggy MTV (an initialism of Music Television) is an American cable television television channel, channel and the flagship property of the MTV Entertainment Group sub-division of the Paramount Media Networks division of Paramount Global. Launched on ...
praised the majority of the album's composition and singles, particularly their English language skills. That same year, MTV Iggy dubbed FEMM an "Artist to Watch". ''Femm-Isation'' failed to chart in Japan. However, it peaked at number ten on the US ''
Billboard A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertis ...
''
World Albums The ''Billboard'' charts tabulate the relative weekly popularity of songs and albums in the United States and elsewhere. The results are published in ''Billboard'' magazine. ''Billboard'' biz, the online extension of the ''Billboard'' charts, p ...
chart, becoming the second Japanese entry after
Shintaro Sakamoto Shintaro Sakamoto (born September 9, 1967) is a Japanese musician, singer/songwriter, and producer. He was a founding member and the frontman for the underground Japanese psychedelic rock band Yura Yura Teikoku. After the band's breakup in 2010, ...
's ''Love if Possible'' (2016). It remains the band's only charted effort to date.


Track listing


Credits and personnel

Personnel details were sourced from the ''Femm-Isation'' liner notes booklet. Musicians and technical' *Emily Kaiho – (as RiRi and Honey-B); lead vocals, backing vocals *Hiro Todo – (as LuLa and W-Trouble); lead vocals, backing vocals *Hideaki Jinbu – mixing, engineer *Tom Coyne – mastering *Invaderous – remixing *Fz – (Sfpr member) remixing Production *Mark Weinberg – songwriting, producing *Tania Doko – songwriting *Andrew Richard Smith – songwriting, producing *Brian Lee – songwriting, producing *Stuart Critchon – songwriting *Ruby Rose – songwriting *Jorge Mhondera – songwriting *Ben Preston – songwriting, producing *Sofia Toufa – songwriting *Scott Stallone – songwriting, producing *Dan Book – songwriting, producing *Alexei Misoul – songwriting, producing *Leah Haywood – songwriting *Daniel James – songwriting *Christopher Rojas – songwriting, producing *Dreamlab – producing *Evan Bogart – songwriting, producing *Bryan Michael Cox – songwriting, producing *Emanual Kiriakou – songwriting, producing *Brandon Lowery – songwriting, producing *Dan Omelio – songwriting, producing *Andreas Carlsson – songwriting, producing *Markus Bøgelund – songwriting, producing *Danielle Senior – songwriting, producing *Patrick Lukens – songwriting, producing *Nicole Tranquillo – songwriting, producing *Daniel Fält – songwriting *Johannes Jorgensen – songwriting *Grace Tither – songwriting *GL Music – producing *Scott Cutler – songwriting, producing *Anne Preven – songwriting, producing *Priscilla Renea – songwriting, producing *Oliver Goldstein – songwriting, producing Visuals' *Sayaka Ide - art directing *Akira Takahashi - photography *Osamu Unosawa - photography *Ossamu - hair and makeup *Yu-ki Akagi - hair and makeup *Shoichiro Matsuoka - costuming *Cook One - logo designing


Charts


Release history


References


External links


''Femm-Isation''
– FEMM's official website.
''Femm-Isation'' (Instrumental)
– FEMM's official website. {{Authority control 2014 debut albums