Felix Tiu (born Felicito Hupan Tiu on October 29, 1955, in
Iloilo City
Iloilo City, officially the City of Iloilo (; ; ), is a Cities of the Philippines#Legal classification, highly urbanized city in the Western Visayas Regions of the Philippines, region of the Philippines, located on the southeastern coast of th ...
, Philippines) is a Filipino–Chinese businessman, investor, and entrepreneur. Since 2010, he has been chairman of the Iloilo City Trade and Investment Board (ICTIPB) and the CEO and founder of Eon Group of Companies which holds the first waterpark in the Visayas, and the first to run solar-powered in the Philippines,
WaterWorld Iloilo
WaterWorld is a chain of Water park, water parks owned and operated by Eon Group of Companies, with locations in Jaro, Iloilo City, and Mandaue, Cebu, in the Visayas region of the Philippines.
History
Felix Tiu, the founder and CEO of Eon Group ...
.
Beneath the corporation, are varying establishments such as a
tourism agency, multiple hospitality businesses, food establishments, candy, juice and noodle manufacturing, and developments of housing and property. The EON Group of Companies is known as "one of the top developers in Iloilo. "
Tiu has been awarded the Golden Salakot Award,
which is "the highest honor in recognition for outstanding achievements defined by personal or institutional success and philanthropic involvement",
by the Iloilo City mayor,
Jed Patrick Mabilog
Jed Patrick Escalante Mabilog (born September 20, 1965) is a Filipino politician who previously served as the Mayor of Iloilo City from 2010 to 2017. He also previously served as vice mayor from 2007 to 2010.
In August 2017, Mabilog left the ...
in 2012. Tiu has been the centre of interviews from high-profile media outlets such as Rappler.com and ABS-CBN.
Announced in late 2017, Tiu invested 350 million pesos into another branch of
WaterWorld in Mandaue, Cebu, making it one of the most expensive waterparks in the Philippines.
Not only will it be one of the largest waterparks in the Philippines, the 3-hectare project would boast as a major entertainment complex, houses a large amusement park, and resort.
Early life
Tiu was born in
Iloilo City
Iloilo City, officially the City of Iloilo (; ; ), is a Cities of the Philippines#Legal classification, highly urbanized city in the Western Visayas Regions of the Philippines, region of the Philippines, located on the southeastern coast of th ...
,
Iloilo
Iloilo ( ; ), officially the Province of Iloilo (; ; ; ), is a province in the Philippines located in the Western Visayas region. Its capital and largest city is Iloilo City, the regional center of Western Visayas and politically independen ...
,
Philippines
The Philippines, officially the Republic of the Philippines, is an Archipelagic state, archipelagic country in Southeast Asia. Located in the western Pacific Ocean, it consists of List of islands of the Philippines, 7,641 islands, with a tot ...
to Luz Tiu (née Hupan) and Fernando Tiu, a wealthy family of Chinese descent, who were successful, self-made traders who operated a candy store in Iloilo, throughout the 1950s. Felix's grandparents were Chinese immigrants, with ancestral ties from the Fujian province, who migrated to the Philippines due to business opportunities in the 1900s.
He finished his high school education at
Central Philippine University
Central Philippine University (also known as Central or CPU) is a private, Protestant, and research university located in Jaro, Iloilo City, Philippines. Established in 1905 through a grant from the American industrialist and philanthropist ...
.
Tiu's father's business shut down because of mismanagement due to
overexpansion, resulting in Felix, the eldest of four, to drop out of private school in 1974 to assist in the re-enterprising of his father's business.
In 1979, at 23, he married Bernadette Tiu, (née Chavez) and a fast growing family did not come far after: by 1987, Felix and Bernadette already had 4 children. During the early years of assistance in the restoration of his father's business, Felix and his wife, Bernadette, having to provide for their young family, sold homemade
tamarind balls,
halo halo
''Haluhalo'' is a popular cold dessert in the Philippines made with crushed ice, evaporated milk or coconut milk, and various ingredients including side dishes such as ube jam (ube halaya), sweetened kidney beans or garbanzo beans, coconut ...
and other local sweets on the streets of Iloilo City, to cope with financial struggles after the disperse of his father's fortune.
Tiu is also the grandfather of Filipino
social media influencer
A social media influencer, or simply influencer (also known as an online influencer), is a person who builds a grassroots online presence through engaging content such as photos, videos, and updates. This is done by using direct audience intera ...
and host
Joaquin Tiu
Career
1980s–2000s: Early Career
Upon the aftermath of the failed reestablishment of his father's confectionery business, Tiu and his wife founded their own trading company, in 1985, Goldstar Philippine Traders, selling oil, flour,
margarine
Margarine (, also , ) is a Spread (food), spread used for flavoring, baking, and cooking. It is most often used as a substitute for butter. Although originally made from animal fats, most margarine consumed today is made from vegetable oil. The ...
, and other baking goods using his savings of ₱10,000 from previous business ventures.
Felix opened Eon Philippines Industries Corporation (EPIC), in 1995, which manufactured various local staples like
bihon
Rice vermicelli is a thin form of rice noodle. It is sometimes referred to as "rice noodles" or "rice sticks", but should not be confused with cellophane noodles, a different Asian type of vermicelli made from mung bean starch or rice starch ...
and
sotanghon
Glass noodles, or fensi (), sometimes called cellophane noodles, are a type of transparent noodle made from starch (such as mung bean starch, potato starch, sweet potato starch, tapioca, or canna starch) and water. They originated in China. A s ...
as well as flavoured juices, with
lollipop
A lollipop is a type of sugar candy usually consisting of hard candy mounted on a stick and intended for sucking or licking. Different informal terms are used in different places, including lolly, sucker and sticky-pop. Lollipops are avail ...
s being the main product.
This venture was established as a reminiscent to Felix's father's business,
then in 1998, Felix opened a travel and tourism agency called Eon Travel and Tours (ETT) in SM City Iloilo. As of 2024, Eon Travel and Tours has earned numerous awards and opened branches throughout Iloilo, Metro Manila, and Metro Cebu. Both EPIC and ETT are still in business more than two decades later.
In 1991, with a vision to provide "market vendors a chance at their businesses"
and to support other local businesses, Tiu ventured into low interest lending and in 5 years has created a "very modest lending portfolio".
2000s–2010s: ''Eon Group of Companies'' and Local ventures
At the turn of the millennium, in 2000, Tiu purchased a property and constructed the Eon Centennial Plaza Hotel, which is now known as "one of the leading business hotels in the heart of Iloilo",
accommodating multiple restaurants over the years such as Frances, Joaqui's, Cups n’ Saucers, and more recently, The Leaf.
Eon Realty Development Corporation started in 2001 and has built over 4,500 homes to date, with families in the low-medium income bracket as their target market. As of 2024, they encompass over 16 housing and
subdivision
Subdivision may refer to:
Arts and entertainment
* Subdivision (metre), in music
* ''Subdivision'' (film), 2009
* "Subdivision", an episode of ''Prison Break'' (season 2)
* ''Subdivisions'' (EP), by Sinch, 2005
* "Subdivisions" (song), by Rush ...
projects and became the first company to build on
townhouses
A townhouse, townhome, town house, or town home, is a type of terraced housing. A modern townhouse is often one with a small footprint on multiple floors. In a different British usage, the term originally referred to any type of city residenc ...
in Iloilo.
In 2004, Eon Group of Companies branched out into developing neighboring islands, launching Guimaras Memorial Park in
Guimaras
Guimaras (), officially the Province of Guimaras (; ), is an island province in the Philippines located in the Western Visayas region. The capital is Jordan, while the largest local government unit is the municipality of Buenavista. The provin ...
, Philippines.
In 2006, Eon Centennial Resort Hotel and Convention Center was erected in
Jaro, Iloilo City
Jaro (, ) is a district in Iloilo City, Philippines. It is the largest district in terms of both geographical area and population, with 130,700 people according to the 2020 census. It is the seat of the Roman Catholic Archdiocese of Jaro, whi ...
, which housed a convention center to hold up to 3,000 people.
Exploreiloilo.com has named Centennial Resort Hotel and Convention Center "a first class year-round family destination".
In 2015, the announcement of Waterworld Iloilo resulted in the revision of the convention center, leading the enterprise to change its name to Eon Centennial Resort Hotel and Waterpark.
2010s-2020s: ''Waterworld'' Franchise
In 2013, Tiu opened the first ''paninda and paluto'' style restaurant in Iloilo, Merkado Seafood Restaurant'','' where an inclusive wet market allows fresh seafood, meat and vegetables to be purchased, with the customer deciding how it is to be cooked. Due to
Typhoon Yolanda
Typhoon Haiyan, known in the Philippines as Super Typhoon Yolanda, was an extremely powerful and catastrophic tropical cyclone that is among the most powerful tropical cyclones ever recorded. Upon making landfall, Haiyan devastated portions ...
's impact on
Panay
Panay is the sixth-largest and fourth-most populous island in the Philippines, with a total land area of and a total population of 4,542,926, as of 2020 census. Panay comprises 4.4 percent of the entire population of the country. The City of Il ...
's fresh seafood supply, infection led to the restaurant closing its doors on November that year.
WaterWorld Iloilo
WaterWorld is a chain of Water park, water parks owned and operated by Eon Group of Companies, with locations in Jaro, Iloilo City, and Mandaue, Cebu, in the Visayas region of the Philippines.
History
Felix Tiu, the founder and CEO of Eon Group ...
was announced in 2015, to replace the convention center constructed under the then-named, Centennial Resort Hotel and Convention Center in
Jaro, Iloilo City
Jaro (, ) is a district in Iloilo City, Philippines. It is the largest district in terms of both geographical area and population, with 130,700 people according to the 2020 census. It is the seat of the Roman Catholic Archdiocese of Jaro, whi ...
. It opened on December 16, 2016, and became Philippines' first solar-powered waterpark.
It comprises over 20 different slides and rides, 2 pools, 8 luxury cabanas, 3 restaurants, a
souvenir and novelty shop, and a
lazy river
"(Up A) Lazy River" is a popular tune and song by Hoagy Carmichael and Sidney Arodin, published in 1930. The melody is by Arodin, arranged and with words modified by Carmichael. It is considered a jazz standard and pop standard, and has ...
which surrounds the perimeter of the park. WaterWorld Iloilo has been featured in various media outlets such as Panay News, The Guardian, The Iloilo Metropolitan Times, Island Living and Hugging Horizons.
Due to the overwhelming success of WaterWorld Iloilo,
Tiu announced that the Eon Group of Companies would expand the WaterWorld franchise into Mandaue, Cebu. The project, known as
WaterWorld Cebu, would be valued at over 350 million pesos, making it one of the most expensive waterparks in the Philippines. Not only would it be one of the largest waterparks in the Philippines, but the 3-hectare project would boast as a major entertainment complex, houses a large amusement park, and resort as well. It was officially opened in late 2019.
2020s-present: ''Bernwood'' Franchise and ''Eon Builders Corporation''
In 2021, following the successful establishment of four subdivisions under the Bernwood franchise—Bernwood Village, Bernwood Townhomes, Bernwood Residences, and Bernwood Resorts and Villas—the Eon Group of Companies announced its expansion into
high-rise residential developments in Iloilo City.
The first project, Bernwood Tower, is a 15-story residential and commercial condominium. It features 379 residential units and ground-floor commercial spaces. The penthouse level is designed to host premium amenities, including a pavilion, an infinity pool, and a gym exclusively for residents. It is strategically located near the
University of San Agustin
The University of San Agustin – Iloilo, also known as UniSAg or San Ag, is a private Roman Catholic institution in Iloilo City, Philippines. It is operated by the Augustinian Province of Santo Niño de Cebu, Philippines, belonging to the Orde ...
, the project targets students and professionals in the surrounding area.
In April 2022, the Eon Group introduced its second high-rise project, Bernwood Centrale. This 15-story condominium will house approximately 858 units and offers an array of amenities, including a gym, a study hub, a children’s playhouse, function rooms, a swimming pool, a jogging trail, and an open garden. Situated near
Central Philippine University
Central Philippine University (also known as Central or CPU) is a private, Protestant, and research university located in Jaro, Iloilo City, Philippines. Established in 1905 through a grant from the American industrialist and philanthropist ...
, the project also targets students and families in the mixed commercial/residential district.
In August 2022, Eon Group established Eon Builders Corporation, an architecture, interior design, and construction firm, to serve as the construction arm for its current and future projects.
The company further expanded its portfolio in April 2024 with the opening of Waterworld Hotel Cebu. Despite construction delays caused by the
COVID-19 pandemic
The COVID-19 pandemic (also known as the coronavirus pandemic and COVID pandemic), caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2), began with an disease outbreak, outbreak of COVID-19 in Wuhan, China, in December ...
and
Typhoon Odette, the hotel launched successfully adjacent to
Waterworld Cebu. It features 73 guest rooms, four function rooms, a grand ballroom with a capacity of 800 guests, and the modern-Ilonggo restaurant, Felicito's.
References
{{DEFAULTSORT:Tiu, Felix
20th-century Filipino businesspeople
1956 births
Living people
Filipino people of Chinese descent
People from Iloilo City
21st-century Filipino businesspeople