Feel Air was a Norwegian

low-cost A no-frills or no frills service or product is one for which the non-essential features have been removed to keep the price low. The term "Ruffle (sewing), frills" originally refers to a style of fabric decoration. Something offered to customers f ...

airline An airline is a company that provides civil aviation, air transport services for traveling passengers or freight (cargo). Airlines use aircraft to supply these services and may form partnerships or Airline alliance, alliances with other airlines ...

that had announced plans to operate intercontinental flights from

Oslo Airport, Gardermoen Oslo Airport () , alternatively referred to as Oslo Gardermoen Airport or simply Gardermoen, is an international airport serving Oslo, the capital and most populous city of Norway. The airport is the second largest in Scandinavia and the Nord ...

in Norway and

Stockholm Arlanda Airport Stockholm Arlanda Airport is the main international airport serving Stockholm, the capital of Sweden. It is located in Sigtuna Municipality, north of Stockholm and nearly southeast of Uppsala. The airport is located within Stockholm County. ...

in Sweden. The plans were launched on 2 October 2009 and the announced starting date was spring 2011 with

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aircraft. Services would be from both Oslo and Stockholm to

John F. Kennedy International Airport John F. Kennedy International Airport is a major international airport serving New York City and its metropolitan area. JFK Airport is located on the southwestern shore of Long Island, in Queens, New York City, bordering Jamaica Bay. It is ...

New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...

, United States and

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, Thailand. The airline never came on its own feet, and late in 2011 it dropped the whole plan. The airline had a plan to have 160 employees at start-up and a share capital of 240 million

Norwegian krone The krone (, currency sign, abbreviation: kr (also NKr for distinction); ISO 4217, code: NOK), plural ''kroner'', is the currency of the Kingdom of Norway (including List of possessions of Norway, overseas territories and dependencies). It was t ...

, sold by DNB Markets. The company is led by Kai Holmberg and Otto Lagarhus and based at

Ramstad Ramstad is a district in central Bærum, Norway. It is known mainly for its school and a former station on the Drammen Line. History, geography and transportation The name Ramstad is based on the men's given name Ravn, meaning raven. It is taken ...

Bærum Bærum () is a list of municipalities of Norway, municipality in the Greater Oslo Region in Akershus County, Norway. It forms an affluent suburb of Oslo on the west coast of the city. Bærum is Norway's fifth largest municipality with a populatio ...

, Norway. Management has stated that the airline will have a cost structure similar to

Ryanair Ryanair is an Irish Low-cost carrier#Ultra low-cost carrier, ultra low-cost airline group headquartered in Swords, County Dublin, Ireland. The parent company, Ryanair Holdings plc, includes subsidiaries Ryanair , Malta Air, Buzz (Ryanair), Buzz ...

, while taking the operation and business model from

AirAsia X AirAsia X Berhad, operating as AirAsia X (formerly FlyAsianXpress Sdn. Bhd.), is a Malaysian long-haul, low-cost airline and a subsidiary of the AirAsia, AirAsia Group. The airline was initially established in 2006 as FlyAsian Express (FAX) an ...

and the employment and branding philosophy from

Virgin Atlantic Virgin Atlantic, a trading name of Virgin Atlantic Airways Limited and Virgin Atlantic International Limited, is a British airline with its head office in Crawley, West Sussex, England. The airline was established in 1984 as British Atlantic A ...

. Feel Air will target leisure travelers and plans to weight frequencies toward New York in the summer and Thailand in the winter. It predicted EBITA of NOK 48 million next year based on yield of $0.05, load factor rising from 49% to 76% and fleet utilization of 16.7 hours per day.

Fleet

Planned destinations

References

Defunct airlines of Norway Airlines established in 2009 Companies based in Bærum Norwegian companies established in 2009 {{Norway-transport-stub