Feedburner, Inc. is a

web feed On the World Wide Web, a web feed (or news feed) is a data format used for providing users with frequently updated content. Content distributors ''syndicate'' a web feed, thereby allowing users to ''subscribe'' a channel to it by adding the fee ...

management service primarily for monetizing

RSS RSS ( RDF Site Summary or Really Simple Syndication) is a web feed that allows users and applications to access updates to websites in a standardized, computer-readable format. Subscribing to RSS feeds can allow a user to keep track of many ...

feeds, primarily by inserting targeted advertisements into them. It was founded in 2004 and acquired by

Google Google LLC (, ) is an American multinational corporation and technology company focusing on online advertising, search engine technology, cloud computing, computer software, quantum computing, e-commerce, consumer electronics, and artificial ...

in 2007.

Services

Services provided to publishers include

traffic analysis Traffic analysis is the process of intercepting and examining messages in order to deduce information from patterns in communication. It can be performed even when the messages are encrypted. In general, the greater the number of messages observ ...

and an optional advertising system. Though it initially was not clear whether advertising would be well-suited to the RSS format, authors now choose to include advertising in two-thirds of FeedBurner's feeds. Users can find out how many people have subscribed to their feeds and with what service/program they subscribed. Feedburner replaces an ordinary

feed by a modified feed; the original feed becomes a private feed that only Feedburner can access. Apart from advertising, published feeds are modified in several ways, including automatic links to

Digg Digg (stylized in lowercase as digg) is an American news aggregator with a curated front page, aiming to select articles specifically for the Internet audience such as science, trending political issues, and viral phenomenon, viral Internet iss ...

and del.icio.us, and "splicing" information from multiple feeds. FeedBurner originally offered

application programming interfaces An application programming interface (API) is a connection between computers or between computer programs. It is a type of software interface, offering a service to other pieces of software. A document or standard that describes how to build su ...

(

API An application programming interface (API) is a connection between computers or between computer programs. It is a type of software interface, offering a service to other pieces of software. A document or standard that describes how to build ...

s) to allow other software to interact with it, but as of October 2012 no longer does. As of August 4, 2008 (the last time statistics were released), FeedBurner hosted 1,993,406 feeds for 1,125,264 publishers, including 249,728 podcast and videocast feeds.

History

FeedBurner was founded in 2004 by

Dick Costolo Richard William Costolo (pronounced: ) (born September 10, 1963) is an American businessman. He was the CEO of Twitter, Inc. from 2010 to 2015; he also served as the COO before becoming CEO. Career Costolo was born in Royal Oak, Michigan. In 1 ...

, Eric Lunt, Steve Olechowski, and Matt Shobe. The four founders were consultants together at Andersen Consulting (now

Accenture Accenture plc is a global multinational professional services company originating in the United States and headquartered in Dublin, Ireland, that specializes in information technology (IT) services and management consulting. It was founded in 1 ...

). On June 3, 2007, FeedBurner was acquired by Google for a rumored price of $100 million. One month later, two of their popular "Pro" services (MyBrand and TotalStats) were made free to all users. On May 26, 2011, Google announced that the FeedBurner APIs were deprecated. Google shut down the APIs on October 20, 2012. Google terminated

AdSense Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These adver ...

for Feeds on October 2, 2012 and shut it down on December 3, 2012. On April 14, 2021, Google announced they would migrate FeedBurner to new infrastructure but remove "non-core" functionality including email subscriptions, browser-friendly viewing, and password-protection. This was originally scheduled for July 2021 but did not occur until July 2022.

References

External links

* {{DEFAULTSORT:Feedburner Google acquisitions Web syndication 2004 software Internet properties established in 2004 RSS Google services 2007 mergers and acquisitions