Feastables is a
chocolate
Chocolate is a food made from roasted and ground cocoa beans that can be a liquid, solid, or paste, either by itself or to flavoring, flavor other foods.
Cocoa beans are the processed seeds of the cacao tree (''Theobroma cacao''); unprocesse ...
and
snack
A snack is a small portion of Human food, food generally Eating, eaten between meals. Snacks come in a variety of forms including Food packaging, packaged snack foods and other processed foods, as well as items made from fresh ingredients at ho ...
brand created by American YouTuber
Jimmy Donaldson, better known as MrBeast. In January 2022, Donaldson announced the creation of his company which launched its own brand of chocolate bars called "MrBeast Bar". Feastables' chocolate products are manufactured in
Peru
Peru, officially the Republic of Peru, is a country in western South America. It is bordered in the north by Ecuador and Colombia, in the east by Brazil, in the southeast by Bolivia, in the south by Chile, and in the south and west by the Pac ...
by Machu Picchu Foods SAC.
History
In 2021, Jimmy Donaldson (MrBeast) involved Jim Murray, formerly the president of Rxbar, in the creation of Feastables. Murray subsequently became a co-founder and the CEO of the company.
The launch was accompanied by a sweepstakes campaign offering over $1 million in prizes. Ten grand prize winners were offered the opportunity to compete for a chocolate factory in a future MrBeast video, referencing ''
Charlie and the Chocolate Factory
''Charlie and the Chocolate Factory'' is a 1964 children's novel by British author Roald Dahl. The story features the adventures of young Charlie Bucket inside the chocolate factory of eccentric chocolatier Willy Wonka.
The story was origina ...
''. The video, released in June 2022, featured Gordon Ramsay as a cake judge and included a $500,000 cash prize. Competitive eaters Matt Stonie and Joey Chestnut made appearances in the video. On February 2, 2022, Feastables announced partnerships with Turtle Beach Corporation and Roccat to provide prizes for the sweepstakes. In its initial months, Feastables reportedly achieved $10 million in chocolate bar sales.
In March 2023, Donaldson faced criticism after asking fans on Twitter to "clean up" Feastables displays in stores, offering entry into a $5,000 raffle for providing proof. This prompted accusations of exploiting fans for unpaid labor.
Initially available at Walmart, Feastables expanded to other retail locations in May 2023. The brand was launched in the UK in July 2023 and expanded to Australia and New Zealand in September 2023. Expansion into South Africa occurred in October 2023.
On October 2, 2023, Feastables entered into a partnership with the Charlotte Hornets, becoming their official jersey patch sponsor for the 2023–24 NBA season and introducing a new logo. This partnership has since ended.
In February 2024, Feastables introduced a new logo on its product packaging, and the formulation of the chocolate bar was revised. The "MrBeast Bar" name was discontinued, and the "Deez Nutz" flavor was renamed "Peanut Butter" following a legal claim by the peanut company "Dee's Nuts".
In April 2024, Feastables expanded its distribution to Canada. In May 2024, the brand began sales in the European Union, initially in Denmark and the Netherlands. Distribution expanded to Germany in September 2024. Availability in India and the Philippines was also reported in 2024, although the specific date for the Philippines is unconfirmed.
In September 2024, Feastables became a partner in Tony’s Open Chain. Other companies participating in Tony’s Open Chain include Ben & Jerry’s and Aldi.
In February 2025, Feastables announced it had received kosher certification from the Orthodox Union.
See also
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MrBeast Burger
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Lunchly
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List of lawsuits involving MrBeast
References
External links
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{{MrBeast
American chocolate companies
American companies established in 2022
2022 establishments in North Carolina
Confectionery companies of the United States
Food and drink companies established in 2022
Food and drink companies of the United States
MrBeast