Karl Fazer Milk Chocolate, commonly known as Fazer Blue (, ), is a Finnish brand of

milk chocolate Milk chocolate is a form of solid chocolate containing Chocolate liquor, cocoa, sugar and milk. It is the most consumed types of chocolate, type of chocolate, and is used in a wide diversity of chocolate bar, bars, tablets and other confectione ...

owned by the

Fazer Fazer (, ) is one of the largest corporations in the Finland, Finnish food industry. The company was founded by Karl Fazer in 1891, as a "French-Russian café" in central Helsinki. Today, it employs over 6,000 people across Finland, Sweden, Lat ...

corporation. The common name derives from the iconic blue color of its wrapper, which is a registered color trademark of the Fazer corporation. Fazer Blue is often ranked as the best-selling confectionery in Finland. It also regularly polls as the most respected brand among Finns, particularly in polls conducted by the magazine ''Markkinointi & Mainonta'' and the polling organization Taloustutkimus OY. The chocolate is widely considered a part of Finnish cultural heritage and

cuisine A cuisine is a style of cooking characterized by distinctive ingredients, List of cooking techniques, techniques and Dish (food), dishes, and usually associated with a specific culture or geographic region. Regional food preparation techniques, ...

. It owes its unique taste to the use of fresh milk in production, as opposed to powdered and

condensed milk Condensed milk is Milk#Cow, cow's milk from which water has been removed (roughly 60% of it). It is most often found with sugar added, in the form of sweetened condensed milk, to the extent that the terms "condensed milk" and "sweetened condensed m ...

commonly used in chocolate manufacturing. Compared to other chocolates, Fazer Blue also has a relatively high milk concentration. The chocolate is sold in various forms and amounts, ranging from slabs to boxes of confectionery pieces. Fazer Blue chocolate bar

History

The chocolate was brought to market in 1922. According to the Fazer corporation, the Swiss recipe was a gift to the Fazer family from an Englishman. The recipe has remained unchanged since. In 2001, the Fazer Blue color, Pantone C 280 , became Finland's first color trademark. At the

2012 Summer Olympics The 2012 Summer Olympics, officially the Games of the XXX Olympiad and also known as London 2012, were an international multi-sport event held from 27 July to 12 August 2012 in London, England, United Kingdom. The first event, the ...

, Karl Fazer Milk Chocolate sponsored the Finnish sailing team.

References

External links

Fazer Blue product page
{{Webarchive, url=https://web.archive.org/web/20161114233708/http://www.fazer.com/our-brands/karl-fazer/finlands-most-valued-brand/ , date=2016-11-14 Chocolate Finnish confectionery Brand name confectionery Products introduced in 1922 Fazer European chocolate bars