''Fayve'' was a digital entertainment distribution service founded and developed by Vulcan Technologies, LLC. It was launched on November 8, 2012, and ran as an app on

iOS Ios, Io or Nio (, ; ; locally Nios, Νιός) is a Greek island in the Cyclades group in the Aegean Sea. Ios is a hilly island with cliffs down to the sea on most sides. It is situated halfway between Naxos and Santorini. It is about long an ...

for

iPad The iPad is a brand of tablet computers developed and marketed by Apple Inc., Apple that run the company's mobile operating systems iOS and later iPadOS. The IPad (1st generation), first-generation iPad was introduced on January 27, 2010. ...

owners, on

Google Play Google Play, also known as the Google Play Store, Play Store, or sometimes the Android Store (and was formerly Android Market), is a digital distribution service operated and developed by Google. It serves as the official app store for certifie ...

for Android Tablets and on Amazon for Kindle tablets. The app was a movie and TV show discovery tool that aggregated content from

Netflix Netflix is an American subscription video on-demand over-the-top streaming service. The service primarily distributes original and acquired films and television shows from various genres, and it is available internationally in multiple lang ...

Hulu Hulu (, ) is an American Subscription business model, subscription streaming media service owned by Disney Streaming, a subsidiary of the Disney Entertainment segment of the Walt Disney Company. It was launched on October 29, 2007, initially as ...

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, Amazon Prime, Amazon Instant,

Redbox Redbox Automated Retail, LLC was an American video rental and streaming media company, based in Oakbrook Terrace, Illinois west of Chicago. Redbox specialized in automated DVD rental kiosks, and operated transactional and ad-supported streamin ...

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and

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into one library. It allowed users with accounts from those service providers to stream content from a single interface. Support for ''Fayve'' ended on November 16, 2014, and the app was removed from the app stores after a major streaming provider discontinued its data feed. ''Fayve'' was originally created for, and used by, Paul G. Allen, founder of Fayve's parent company, Vulcan, Inc., to navigate “his own giant collection of films and movies.” It was re-tooled and commercialized because of its “broader market appeal.” According to CNET, the name ''Fayve'' is both a reference to “favorites” and a homage to Allen's mother, Faye, who died in 2012.

Format

''Fayve'' uses a rotating carousel to display content, allowing users to sort by genre, topics or content providers. Once a user taps on a title on the carousel, a details page with more information on that show or movie presents itself, which includes cast and crew, similar shows, photos from the show or movie, and friends that have also "liked it" on

Facebook Facebook is a social media and social networking service owned by the American technology conglomerate Meta Platforms, Meta. Created in 2004 by Mark Zuckerberg with four other Harvard College students and roommates, Eduardo Saverin, Andre ...

. Most of the actions within the title page “pivot” to another page when clicked on, such as a cast member, or it will suggest similar titles to the one you are viewing. Many titles pages also include

Rotten Tomatoes Rotten Tomatoes is an American review aggregator, review-aggregation website for film and television. The company was launched in August 1998 by three undergraduate students at the University of California, Berkeley: Senh Duong, Patrick Y. Lee ...

reviews and one or more theatrical trailers, ranging from 30-seconds to 2-minutes. Displayed below the cover art of the movie or TV show are the service providers the title is available on. Tapping on the logo of the content provider will enable the user to stream the title instantly. The app also allows the user to use “service filters” to ignore service providers a user does not have access to. Celebrities also have their own home pages, which includes biographies, photos, “mediography” (which encompasses movie and TV credits). Users are given the opportunity to rate TV shows, movies and individual celebrities on a one-star to five-star scale. Developers of ''Fayve'' say this process helps deliver higher quality recommendations. Users are given the option to post their ratings and reviews to other social media providers, including

and

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Reception

''Fayve'' has received positive reviews, with special attention to its use of the carousel presentation and interface. Fayve received 4-stars in the CNET Editors' Review, which said "''Fayve'' for iPad is possibly the best movie browsing tool available." CNET's Jason Parker called it "one of six iOS apps you need right now" while referencing the 2012 holiday season. TWiT Network's Sarah Lane gave ''Fayve'' her App Cap Award, and reported getting recommendations based on the programs she had personally rated.

Lifehacker ''Lifehacker'' is a weblog about life hacks and software that launched on 31 January 2005. The site was originally launched by Gawker Media and is owned by Ziff Davis. The blog posts cover a wide range of topics including Microsoft Windows, M ...

described the ''Fayve'' carousel as “almost addictive. … While there are several other similar entertainment discovery apps, including previously mentioned ''Fanhattan'', ''Fayve'' stands out for its unique interface. It's just fun to use.”

The Next Web TNW (The Next Web) is a website and annual series of conferences focused on new technology and start-up companies in Europe. The Next Web company was established in 2006 by co-founders Boris Veldhuijzen van Zanten and Patrick de Laive in Amsterd ...

described ''Fayve'' as “a really convenient tool for movie buffs.”

References

{{Reflist Internet properties established in 2011