Fauji Cereals
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Fauji Foods Limited ( ) is a Pakistani food company which is a subsidiary of Fauji Fertilizer Company. It is based in
Lahore Lahore ( ; ; ) is the capital and largest city of the Administrative units of Pakistan, Pakistani province of Punjab, Pakistan, Punjab. It is the List of cities in Pakistan by population, second-largest city in Pakistan, after Karachi, and ...
, Pakistan. Fauji Foods is known for its dairy products and brands such as ''Nurpur'', and ''Dostea''. It is listed on the
Pakistan Stock Exchange The Pakistan Stock Exchange (PSX), founded as Karachi Stock Exchange (KSE), is a stock exchange based in Karachi, Pakistan. PSX was classified by MSCI as a frontier market on 8 September 2021. Pakistan Stock Exchange was founded in 1947 as ...
.


History

Fauji Foods was established in 1966 as part of Noon Group by Pakistani political family
Noon family Noon (also known as noontime or midday) is 12 o'clock in the daytime. It is written as 12 noon, 12:00 m. (for '' meridiem'', literally 12:00 midday), 12 p.m. (for ''post meridiem'', literally "after midday"), 12 pm, or 12:00 (using a 24-hour cloc ...
. It was listed on the
Karachi Stock Exchange The Pakistan Stock Exchange (PSX), founded as Karachi Stock Exchange (KSE), is a stock exchange based in Karachi, Pakistan. PSX was classified by MSCI as a Frontier markets, frontier market on 8 September 2021. Pakistan Stock Exchange was fou ...
in 1970. The shares of the company were held by Pakistani politician Malik Adnan Hayat Noon and Salman Hayat Noon with 48.9 percent and 25.5 percent respectively until 2015. In 2015, Fauji Fertilizer Bin Qasim acquired Noon Pakistan. Before acquisition, company was in loss for two consecutive years. Later, Fauji Fertilizer Bin Qasim gave a loan of Rs. 3.5 billion to Fauji Foods. In 2018, Chinese company,
Yili Group Yili Group (; full name: Inner Mongolia Yili Industrial Group Company Limited) is a Chinese dairy products producer headquartered in Hohhot, Inner Mongolia. It is one of China's leading dairy companies alongside Mengniu, and is listed as an ...
, expressed its intent to buy 51 percent stake in Fauji Foods. Later, in 2019, it withdrawn its interest. In February 2024, Fauji Foods acquired Fauji Infraavest Foods Limited and Fauji Cereals from
Fauji Foundation Fauji Foundation ( ; ), also known as Fauji Group, is a Pakistani conglomerate based in Rawalpindi. It is active in fertilizer, cement, food, power generation, gas exploration, LPG marketing and distribution, financial services, security ser ...
.


Subsidiaries


Fauji Cereals

Fauji Cereals was established in 1954 and began production in 1956 in a
joint venture A joint venture (JV) is a business entity created by two or more parties, generally characterized by shared ownership, shared returns and risks, and shared governance. Companies typically pursue joint ventures for one of four reasons: to acce ...
with
Quaker Oats The Quaker Oats Company, known as Quaker, is an American food conglomerate based in Chicago, Illinois. As Quaker Mill Company, the company was founded in 1877 in Ravenna, Ohio. In 1881, Henry Crowell bought the company and launched a national ad ...
of United Kingdom. Quaker Oats designed the facility of Fauji Cereals and supplying machinery from
Scotland Scotland is a Countries of the United Kingdom, country that is part of the United Kingdom. It contains nearly one-third of the United Kingdom's land area, consisting of the northern part of the island of Great Britain and more than 790 adjac ...
. Quaker Oats exited from Pakistan in 1962. Initially, Fauji Cereals produced ready-to-eat (RTE) breakfast cereals, including
corn Maize (; ''Zea mays''), also known as corn in North American English, is a tall stout Poaceae, grass that produces cereal grain. It was domesticated by indigenous peoples of Mexico, indigenous peoples in southern Mexico about 9,000 years ago ...
,
wheat Wheat is a group of wild and crop domestication, domesticated Poaceae, grasses of the genus ''Triticum'' (). They are Agriculture, cultivated for their cereal grains, which are staple foods around the world. Well-known Taxonomy of wheat, whe ...
, and rice flakes. The company later expanded its product range to include cereal varieties, ready-to-cook
porridge Porridge is a food made by heating, soaking or boiling ground, crushed or chopped starchy plants, typically grain, in milk or water. It is often cooked or served with added flavourings such as sugar, honey, fruit, or syrup to make a sweet cereal ...
s,
dessert Dessert is a course (food), course that concludes a meal; the course consists of sweet foods, such as cake, biscuit, ice cream, and possibly a beverage, such as dessert wine or liqueur. Some cultures sweeten foods that are more commonly umami, ...
s such as mixes,
custard Custard is a variety of culinary preparations based on sweetened milk, cheese, or cream cooked with Eggs as food, egg or egg yolk to thicken it, and sometimes also flour, corn starch, or gelatin. Depending on the recipe, custard may vary in con ...
s, and jellies, and more recently, flour and grain products. Its products include Bran Flakes, Choco Cups, Choco Rings, Choco Stars, and Frosted Flakes.


References

Fauji Foundation Food and drink companies of Pakistan 1970s initial public offerings 2015 mergers and acquisitions Companies listed on the Pakistan Stock Exchange Food and drink companies established in 1966 Companies based in Lahore Pakistani companies established in 1966 {{Pakistan-company-stub