Fatim-Zahra Ammor or Fatima-Zahra Ammor (born 1967) is a Moroccan engineer, consultant and politician. Since October 7, 2021, she has been the current Minister of Tourism, Handicrafts and Social and Solidarity Economy of Morocco.

Early life and education

Fatim-Zahra Ammor was born in Rabat in 1967 into a family of intellectuals. Her father is a banker and her mother a novelist. After completing her high school studies at Lycée Lyautey in Casablanca, she flew to France for preparatory classes, then joined the National School of Advanced Techniques in Paris (ENSTA Paris), where she earned her engineering degree in 1991.

Professional career

Returning to Morocco in 1992, she began her professional career in Marketing at

Procter & Gamble The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio. It was founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health/con ...

before joining the Moroccan

Akwa Group Akwa Group S.A. is a conglomerate company headquartered in Casablanca Casablanca (, ) is the largest city in Morocco and the country's economic and business centre. Located on the Atlantic Ocean, Atlantic coast of the Chaouia (Morocco), Chaoui ...

in 2001 as a Marketing Director and member of the executive committee where she successfully built about twenty strong brands. During this period, alongside

Aziz Akhannouch Aziz Akhannouch (, ; born 16 August 1961) is a Moroccan politician, businessman, and billionaire who is serving as the 17th Prime Minister of Morocco since 7 October 2021. He is the CEO of Akwa Group and also served as Minister of Agriculture fro ...

, she directed the Timitar, festival of

World Music "World music" is an English phrase for styles of music from non-English speaking countries, including quasi-traditional, Cross-cultural communication, intercultural, and traditional music. World music's broad nature and elasticity as a musical ...

in Morocco in Agadir, with the purpose of repositioning the City of Agadir as a cultural destination In 2012, she began counselling executives in marketing and business development, allowing her to lead many international events on behalf of public institutions Assises de l'Agriculture, Salon du Cheval, Berlin Green Week, etc. In 2014, she was appointed General Commissioner of the Milan Universal Exhibition (Expo Milano 2015) by King Mohammed VI. Under her leadership, the Moroccan pavilion was the 5th most visited of the Exhibition by welcoming 3 million visitors in 6 months In 2021, she joined the board of directors of the Société des Boissons du Maroc, a subsidiary of the Castel Group.

Political career

Being a member of the RNI party ( National Rally of Independents), she joined the government led by

as Minister of Tourism, Handicrafts and the Social and Solidarity Economy in the government's effort to end the post-Covid-19 crisis and relaunch Moroccan tourism, a key contributor to the Moroccan economy. On 7 October 2021, she was appointed as the Minister of Tourism, Handicrafts and Social Economy by King Mohammed VI in the cabinet of

, succeeding previous minister

Nadia Fettah Alaoui Nadia Fettah Alaoui (born 1971) is a Moroccan entrepreneur and politician. Since October 2021, she is the current Minister of Economy and Finance in the Cabinet of Aziz Akhannouch. Early life and education She was born in 1971 in Rabat, Moroc ...

. Tourism in Morocco is a major source of income and foreign currency for the country, and she has been entrusted to re-activate it following the

COVID-19 pandemic The COVID-19 pandemic (also known as the coronavirus pandemic and COVID pandemic), caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2), began with an disease outbreak, outbreak of COVID-19 in Wuhan, China, in December ...

Personal life

Fatim-Zahra is married and a mother of two. Her husband is a senior executive for an international company. She had previously lived in Luxembourg with her husband from 2017 until her entry into government in 2021.

References

{{DEFAULTSORT:Ammor, Fatim-Zahra National Rally of Independents politicians Women government ministers of Morocco Tourism ministers of Morocco ENSTA Paris alumni Lycée Lyautey (Casablanca) alumni Sciences Po alumni Living people 21st-century Moroccan women politicians 21st-century Moroccan politicians 1967 births