Fathead is a brand name of life-sized, precision-cut vinyl wall graphics manufactured by Fathead LLC. Fathead LLC is a privately held company based in

Los Angeles Los Angeles, often referred to by its initials L.A., is the List of municipalities in California, most populous city in the U.S. state of California, and the commercial, Financial District, Los Angeles, financial, and Culture of Los Angeles, ...

. The ownership group is led by Chris Hetherington.

History

In 2023, Fathead was acquired by a group of former athletes, led by Chris Hetherington. In 2006, a group of investors headed by Dan Gilbert, founder of

Quicken Loans Rocket Mortgage, LLC, formerly Quicken Loans, LLC, is an American mortgage lender, headquartered in Detroit, Michigan. Rocket Mortgage uses wholesale funding for loans and online applications as opposed to a branch system. History Early histor ...

, purchased Fathead, Inc. Fathead was brought to Gilbert's attention by the company's president Todd Lunsford, then

’ Chief Marketing Officer, after Lunsford's son saw a commercial and wanted to order a Tom Brady Fathead. Fathead, LLC is a major company in a large family of properties in the sports and entertainment market including the

NBA The National Basketball Association (NBA) is a professional basketball league in North America composed of 30 teams (29 in the United States and 1 in Canada). The NBA is one of the major professional sports leagues in the United States and Ca ...

Cleveland Cavaliers The Cleveland Cavaliers, often referred to as the Cavs, are an American professional basketball team based in Cleveland. The Cavaliers compete in the National Basketball Association (NBA) as a member of the Central Division (NBA), Central Divis ...

, the

American Hockey League The American Hockey League (AHL) is a professional ice hockey league in North America that serves as the primary developmental league of the National Hockey League (NHL). The league comprises 32 teams, with 26 in the United States and 6 in Cana ...

Cleveland Monsters The Cleveland Monsters are a professional ice hockey team based in Cleveland. They are the American Hockey League (AHL) affiliate of the Columbus Blue Jackets of the National Hockey League (NHL). The Monsters play home games at Rocket Mortgage F ...

Quicken Loans Arena Rocket Arena is a multi-purpose arena in Cleveland, Ohio. The building is the home of the Cleveland Cavaliers of the National Basketball Association (NBA) and the Cleveland Monsters of the American Hockey League (AHL). It also serves as a sec ...

now Rocket Arena, Xenith, Xeko, and Veritix.

Products

The products Fathead makes are high-definition wall graphics of professional athletes, animated heroes, entertainment characters, team helmets and logos. The graphics are constructed of vinyl with a low-tack adhesive.

References

External links

Official website
{{Authority control Printing companies of the United States Companies based in Detroit Rock Ventures Products introduced in 2006