''Fashionista'' is a
fashion
Fashion is a term used interchangeably to describe the creation of clothing, footwear, Fashion accessory, accessories, cosmetics, and jewellery of different cultural aesthetics and their mix and match into Clothing, outfits that depict distinct ...
website owned by Breaking Media.
History
''Fashionista'' was launched in 2007. It was originally written as a
fashion blog
Fashion blogs are blogs that cover the fashion industry, clothing, and lifestyle related topics.
Definition
A fashion blog can cover many topics, such as specific items of clothing and accessories, beauty tips, trends in various apparel mark ...
by Faran Krentcil. In April 2009, editor Natalie Hormilla stepped down.
By 2010, ''Fashionista'' had gained worldwide popularity in the fashion niche and revamped its website and logo (also moving it from
Joomla
Joomla (), also styled Joomla! (with an exclamation mark) and sometimes abbreviated as J!, is a free and open-source content management system (CMS) for publishing web content on websites. Web content applications include discussion forums, p ...
to
WordPress
WordPress (WP, or WordPress.org) is a web content management system. It was originally created as a tool to publish blogs but has evolved to support publishing other web content, including more traditional websites, electronic mailing list, ma ...
). In 2010, Breaking Media raised a $1.3 million round of investment.
In November 2013, Stephanie Trong and Lauren Indvik were named co-editors-in-chief of ''Fashionista'', succeeding to Leah Chernikoff. In March 2014, Stephanie Trong stepped down, leaving Lauren Indvik the sole editor-in-chief of the website. In April 2014, the website was moved from WordPress to
SAY Media
Say Media (formerly VideoEgg) is a technology and advertising firm. The company provides a publishing platform (Tempest) to professional publishers and sells advertising across that platform and extended network of sites. Say Media has offices ...
's content management and monetization platform Tempest.
In April 2015, Breaking Media raised another $1.5 million round of investment.
In November 2015, Lauren Indvik was named editor at large of ''Fashionista'', succeeding to Lauren Sherman. In December 2015, ''Fashionista'' introduced its own advertising studio (Fashionista CoLab) to offer custom advertising experiences to advertisers.
Description
''Fashionista'' is the most-visited website edited by Breaking Media. Compared to other fashion news websites, ''Fashionistas editorial is more pop culture and geared to a younger audience.
Awards
* 2012:
Webby Award
The Webby Awards (colloquially referred to as the Webbys) are awards for excellence on the Internet presented annually by the International Academy of Digital Arts and Sciences, a judging body composed of over three thousand industry experts a ...
for best fashion website
Related pages
*
Fashion journalism
Fashion journalism is a component of fashion media, with a focus on writing and photojournalism. Fashion journalists write about and critique fashion events and trends as well as cultivate and maintain relationships with stylists and designers. F ...
References
External links
Official website
{{DEFAULTSORT:Fashionista
Internet properties established in 2007
Women's fashion magazines
Men's fashion magazines
Webby Award winners