Fashion East is a non-profit designer support and showcasing scheme, a project established by the

Old Truman Brewery The Black Eagle Brewery is the former brewing plant of Truman's Brewery located around Brick Lane in the Spitalfields area, in the London Borough of Tower Hamlets. Truman's subsequently became Truman, Hanbury and Buxton. By 1853, the Black Eagle ...

and Lulu Kennedy MBE in 2000.Fashion East
"About Fashion East"
Designers can apply for support across three different programmes. Each programme offers fashion week showcasing opportunities, business mentoring & financial sponsorship for menswear and womenswear designers. Designers are selected by Lulu Kennedy and a panel of industry people.London Fashion Week
"Fashion East"
''

London Fashion Week London Fashion Week (LFW) is a clothing trade show that takes place in London, England, twice a year, in June and September. Showcasing over 250 designers to a global audience of influential media and retailers, it is one of the 'Big Four' fash ...

'' Fashion East has supported and launched brands including:

JW Anderson JW Anderson is a UK fashion label, founded by Jonathan Anderson. Anderson, who is originally from Magherafelt in Northern Ireland established JW Anderson in 2008 and subsequently launched his fashion house in London. The brand initially focused ...

Gareth Pugh Gareth Pugh (born 31 August 1981) is an English fashion designer"Gareth Pugh: Fashion Designer."

Jonathan Saunders Jonathan Saunders (born 1977) is a Scottish fashion designer, known for his work with prints and use of traditional silk screening techniques. Celebrities who have worn his designs include Madonna, Kylie Minogue, Sienna Miller and Michelle Obam ...

, Roksanda Ilincic,

Richard Nicoll Richard Philip Nicoll (15 September 197721 October 2016) was an English fashion designer, best known for his work on modernist classics with the coined term "night-to-day" versatility. Nicoll was awarded three Association Nationale pour le Dé ...

, House of Holland, Cassette Playa,

Christopher Shannon Christopher Shannon is an English fashion designer specialising in menswear. Early life and education A Liverpudlian, Shannon graduated from Central Saint Martins with an MA in Menswear, studying under Louise Wilson. Career After working wi ...

Nasir Mazhar Nasir Mazhar is a British fashion designer. He is best recognised for his inventive approaches to sports caps and headwear. Lady Gaga has worn a few of Nasir Mazhar's hats. Biography Mazhar was born in East London and brought up in Leytonstone, Lo ...

, Martine Rose,

Marques'Almeida Marques'Almeida is a fashion label which debuted in London in 2011. The label was founded by Portuguese designers Marta Marques and Paulo Almeida, who both studied at Central Saint Martins in London. The brand is known for the creative use of d ...

Claire Barrow Claire Barrow is an English artist. Known for her unique hand-painted leather jackets and caricature illustrations, Barrow does not view being an artist and a designer as mutually exclusive, but rather integrates both aspects into her work. Bar ...

, Charles Jeffrey and Craig Green. Fashion East has also worked with Kim Jones (now Creative Director of

Dior Homme Dior Homme is the menswear division of Christian Dior SA, the French clothing retailer. Dior Homme named Jonathan Anderson as creative director on April 17, 2025 following his exit from Loewe. History During the 1980s and 1990s Dior's men ...

Judy Blame Judy Blame (12 February 1960 – 19 February 2018) was a British fashion stylist, accessories designer and punk iconoclast. Early life Judy Blame was born Christopher Barnes in 1960 in Leatherhead, Surrey, and grew up in Spain and Devon. He ran ...

and Gosha Rubchinskiy as special guests.SHOWstudio. "Fashion East" '' Showstudio.com''

Fashion East Womenswear

Each season the Fashion East womenswear scheme offers three designers the opportunity to present a collection to international press and buyers on schedule at

. Designers also receive business mentoring, financial sponsorship and inclusion in a top Paris sales showroom. Womenswear designers are selected by Lulu Kennedy and a panel of womenswear industry people including: Brix Smith-Start ''(Owner, START Boutique)'', Charlie Harrington ''(Stylist & Creative Director)'',

Charlie Porter Charlie Porter (June 12, 1950 in Massachusetts – February 23, 2014 in Punta Arenas) was an American mountaineer and climate change scientist. He is best known for his bold first ascents in Yosemite (particularly on El Capitan), Canada and A ...

''(Men’s Fashion Critic,

Financial Times The ''Financial Times'' (''FT'') is a British daily newspaper printed in broadsheet and also published digitally that focuses on business and economic Current affairs (news format), current affairs. Based in London, the paper is owned by a Jap ...

''), Francesca Burns ''(Contributing Fashion Editor,

British Vogue ''British Vogue'' (stylised in all caps) is the British edition of the American Fashion journalism, fashion magazine Vogue (magazine), Vogue. The magazine was launched in 1916 by Condé Nast, linking together fashion and high society.König A ...

)'', Kay Barron ''(Fashion Features Director,

Net-a-Porter YOOX Net-a-Porter Group S.p.A. is an Italian online fashion retailer created on 5 October 2015 after the merger between Yoox Group and Net-a-porter Group (NAP). Yoox was originally founded by Federico Marchetti (businessman), Federico Marchetti ...

)'', Lauren Cochrane ''(Assistant Fashion Editor,

The Guardian ''The Guardian'' is a British daily newspaper. It was founded in Manchester in 1821 as ''The Manchester Guardian'' and changed its name in 1959, followed by a move to London. Along with its sister paper, ''The Guardian Weekly'', ''The Guardi ...

)'', Mandi Lennard ''(PR & Consultant, Mandi’s Basement)'', Richard Sloan ''(Creative Consultant & Stylist)'' and Sarah Mower ''(Contributing Editor,

Vogue USA ''Vogue'' (stylized in all caps), also known as American ''Vogue'', is a monthly fashion and lifestyle magazine that covers style news, including haute couture fashion, beauty, culture, living, and runway. It is part of the global collection of ...

)''.

Topshop TOPSHOP (originally Top Shop) is a British online fast-fashion retailer, which specialises in women's clothing, shoes and accessories. It is majority owned by Danish company, Bestseller. In 2024, ASOS sold 75% of Topshop and Topman to Bests ...

has been the headline sponsor of Fashion East's womenswear scheme since 2003. Fashion East also receives funding from the

Greater London Authority The Greater London Authority (GLA), colloquially known by the Metonymy, metonym City Hall, is the Devolution in the United Kingdom, devolved Regions of England, regional governance body of Greater London, England. It consists of two political ...

Fashion East & Topman’s MAN

In September 2005 the team behind Fashion East launched ‘MAN’ in partnership with

Topman Topman is a British online-only men's fashion retail brand operated by ASOS. Along with its women's clothing counterpart Topshop and the rest of Arcadia Group, Topman went into administration in late 2020. All high street stores subsequently c ...

. The joint initiative is an identical support scheme for three emerging menswear designers to showcase their work via a group catwalk show at London Collections Men. This was the first menswear scheme of its kind. Starting with a place on London's womenswear schedule, by September 2009 MAN began London's first menswear day of shows and is now credited with the launch of London Collections Men in June 2012. Menswear designers are selected by Lulu Kennedy and a panel of menswear industry people including: Andrew Davis ''(Men’s Fashion Director, Wonderland Magazine)'', Ben Reardon ''(Editor, Man About Town)'',

''(Men’s Fashion Critic, Financial Times)'', Gordon Richardson ''(Creative director, Topman)'', Luke Day ''(Editor, GQ Style)'', Sam Lobban ''(Contemporary Buyer, Mr Porter)'' and Tim Blanks ''(Editor-at-Large,

Style.com Style.com was best known as a website owned by international media company Condé Nast. Under Condé Nast, starting in 2000, Style.com was the online site for fashion magazines '' Vogue'' and ''W''. It featured online versions of some of the maga ...

)''.

Fashion East Men’s Presentations

In February 2009 Fashion East introduced their Fashion East Men's Presentations (formerly known as Menswear Installations) as an accompaniment to the MAN show for London Fashion Week's first menswear showcase (Autumn/Winter 2009). The first London menswear showcase was co-curated by Fashion East's founder & director Lulu Kennedy with the

British Fashion Council The British Fashion Council (BFC) is a non-profit organization that aims to enable sustainable growth of British fashion in the global fashion economy. Founded in 1983, the BFC organizes biannual Women's wear and Men's wear showcases, London F ...

.London Fashion Wee
"Dedicated Menswear Showcase on London Fashion Week Schedule"
''

'' The showcase spearheaded London Fashion Week's first menswear day in September 2009 (Spring/Summer 2010) London Ne
"BFC Announce Schedule for Menswear Day at London Fashion Week"
''London Net'' and in June 2012, MAN, Fashion East and Lulu Kennedy were credited as the catalyst in the launch of London Collections Men (Spring/Summer 2013). Fashion East Men's Presentations gives additional menswear designers a platform to present their collections in a group exhibition at London Collections Men.

Venues

Fashion East has held events at many venues across London including: Old Truman Brewery, Tate Modern's Turbine Hall and Tate Tanks,

Natural History Museum A natural history museum or museum of natural history is a scientific institution with natural history scientific collection, collections that include current and historical records of animals, plants, Fungus, fungi, ecosystems, geology, paleo ...

Institute of Contemporary Arts The Institute of Contemporary Arts (ICA) is an modernism, artistic and cultural centre on The Mall (London), The Mall in London, just off Trafalgar Square. Located within Nash House, part of Carlton House Terrace, near the Duke of York Steps a ...

Electric Ballroom The Electric Ballroom is a 1,500-capacity performance venue (primarily for rock and roll, rock bands) and indoor market located at 184 Camden High Street in Camden Town, London, England. History The Electric Ballroom started as an Irish ballr ...

Curzon Mayfair Cinema The Curzon Mayfair Cinema is a Grade II listed building at 37–38 Curzon Street, London W1, built in 1963–66 by H. G. Hammond for Sir John Burnet, Tait and Partners, architects. Historic England have described it as "the finest surviving ci ...

Haunch of Venison Haunch of Venison was a contemporary art gallery operating from 2002 until 2013. It supported the work of contemporary leading artists, presented a broad and critically acclaimed program of exhibitions to a large public through international exh ...

Gallery and Blacks Members Club Soho. Internationally, Fashion East has hosted events in Moscow and Paris, including a collaboration with

Colette Sidonie-Gabrielle Colette (; 28 January 1873 – 3 August 1954), known as Colette or Colette Willy, was a French author and woman of letters. She was also a Mime artist, mime, actress, and journalist. Colette is best known in the English-speaki ...

in Paris.

References

{{Reflist

External links

The Old Truman BreweryLondon Collections MenNowFashion.com
2000 establishments in England British fashion