Farmec (meaning 'charm', in

Romanian Romanian may refer to: *anything of, from, or related to the country and nation of Romania **Romanians, an ethnic group **Romanian language, a Romance language ***Romanian dialects, variants of the Romanian language **Romanian cuisine, traditional ...

) is the largest

cosmetics Cosmetics are substances that are intended for application to the body for cleansing, beautifying, promoting attractiveness, or altering appearance. They are mixtures of chemical compounds derived from either Natural product, natural source ...

manufacturer in Romania. The company manufactures and sells beauty products, household hygiene products and other chemical products. Farmec is headquartered in

Cluj-Napoca Cluj-Napoca ( ; ), or simply Cluj ( , ), is a city in northwestern Romania. It is the second-most populous city in the country and the seat of Cluj County. Geographically, it is roughly equidistant from Bucharest (), Budapest () and Belgrade ( ...

, where the company hosts a variety of its

factors of production In economics, factors of production, resources, or inputs are what is used in the production process to produce output—that is, goods and services. The utilised amounts of the various inputs determine the quantity of output according to the rela ...

. As of 2013, the company possessed a large production plant in Cluj-Napoca and employed 600 people. Farmec benefits of an

economy of scale In microeconomics, economies of scale are the cost advantages that enterprises obtain due to their scale of operation, and are typically measured by the amount of output produced per unit of cost (production cost). A decrease in cost per un ...

. Farmec is a S.A. type of company, the employees comprising a majority of the shareholders.

History of Farmec

In 1889, the Molnar Moser laboratory was founded in

Budapest Budapest is the Capital city, capital and List of cities and towns of Hungary, most populous city of Hungary. It is the List of cities in the European Union by population within city limits, tenth-largest city in the European Union by popul ...

. During the Second World War, Mol-Mos, a laboratory affiliated with Molnar Moser was opened in Cluj-Napoca. This laboratory was nationalized and expanded; it became known as Cosmetic Company No. 21 (''Întreprinderea de produse cosmetice Nr. 21'' in

) and later as the Farmec Factory of Cosmetic Products (''Fabrica de Produse Cosmetice Farmec''). In 1995, Farmec was privatized via an employee buyout.

Trading brands

Farmec products are commercialized under a variety of brands: ''Gerovital, Aslavital, Farmec, Doina, Aslamed, Triumf, Nufăr, Nufăr verde''. Each of these brands appeals to a different target audience. For example, ''Gerovital'' offers cosmetics such as Gerovital H3 serum, whereas ''Nufăr verde'' includes environmentally sustainable household cleaners.

Gerovital H3 controversy

Farmec owns the production rights and trademark of the Gerovital H3 treatment. Gerovital H3, a serum developed by the Romanian doctor Ana Aslan claims to be an effective anti-aging treatment. The opinions about whether this chemical preparation is a ''medicine'' or a ''nutrient'' are mixed.

Bibliography

{{reflist Companies based in Cluj-Napoca Manufacturing companies of Romania Chemical companies established in 1889 Romanian brands 1889 establishments in Romania