Farm Progress is the publisher of 22 farming and ranching magazines. The company's oldest publication began in 1819. Farm Progress Companies is owned by
Informa
Informa plc is a British publishing, business intelligence, and exhibitions group based in London, England. It is listed on the London Stock Exchange and is a constituent of the FTSE 100 Index.
It has offices in 30 countries and around 12,000 ...
.
Farm Progress has the oldest known continuously published magazine, ''Prairie Farmer'', which was launched in 1841. The company publishes 18 regional magazines with local coverage of each agricultural community.
Farm Progress produces four annual farm shows including the Farm Progress Show, which launched in 1953.
History
The company currently known as "Farm Progress" started in 1819 with the ''American Farmer'' magazine. ''
Prairie Farmer'' started in 1841, followed by ''
Wallaces Farmer'' in 1855, which helped chronicle the vast changes in Iowa agriculture as well as provide information to help farmers trim costs and boost profits. Three generations of the Wallace family,
Henry Cantwell Wallace,
Henry A. Wallace
Henry Agard Wallace (October 7, 1888 – November 18, 1965) was the 33rd vice president of the United States, serving from 1941 to 1945, under President Franklin D. Roosevelt. He served as the 11th U.S. secretary of agriculture and the 10th U.S ...
, and Henry Browne Wallace, owned and operated ''Wallaces' Farmer'', which was then a newspaper.
The Farm Progress affiliate Prairie Farmer purchased radio station
WLS from
Sears
Sears, Roebuck and Co., commonly known as Sears ( ), is an American chain of department stores and online retailer founded in 1892 by Richard Warren Sears and Alvah Curtis Roebuck and reincorporated in 1906 by Richard Sears and Julius Rosen ...
in 1928 and operated it primarily as a service to farmers. The station moved to the Prairie Farmer Building on West Washington Street in
Chicago, Illinois
Chicago is the List of municipalities in Illinois, most populous city in the U.S. state of Illinois and in the Midwestern United States. With a population of 2,746,388, as of the 2020 United States census, 2020 census, it is the List of Unite ...
where it remained for 32 years.
In 1959,
American Broadcasting-Paramount Theaters bought the Farm Progress Group, largely to acquire WLS and consolidate it with ABC station WENR. In 1986, ABC merged with
Capital Cities. In 1991, Capital Cities/ABC acquired the farm magazines of
Harcourt Brace Jovanovich
Harcourt () was an American publishing firm with a long history of publishing fiction and nonfiction for adults and children. It was known at different stages in its history as Harcourt Brace, & Co. and Harcourt Brace Jovanovich. From 1919 to 1 ...
. In 1996, the
Disney
The Walt Disney Company, commonly referred to as simply Disney, is an American multinational mass media and entertainment industry, entertainment conglomerate (company), conglomerate headquartered at the Walt Disney Studios (Burbank), Walt Di ...
Company purchased Capital Cities/ABC. In 1997, the Disney Company sold the Farm Progress Companies to
Rural Press
Australian Community Media (ACM) is a media company in Australia responsible for over 160 regional publications. Its mastheads include the '' Canberra Times'', '' Newcastle Herald'', '' The Examiner'', '' The Border Mail'', '' The Courier'' and ...
. Rural Press merged with
Fairfax in 2007. In 2012, Fairfax sold Farm Progress to
Penton Media
Penton was an information services and marketing company. The company's three largest revenue streams came from events, digital and marketing services. Although Penton had a long history (see below) as a trade publisher, in 2015 it reported that ...
. On November 2, 2016, Penton was bought by the UK based company
Informa
Informa plc is a British publishing, business intelligence, and exhibitions group based in London, England. It is listed on the London Stock Exchange and is a constituent of the FTSE 100 Index.
It has offices in 30 countries and around 12,000 ...
. Farm Progress and its publications were integrated into the Informa Markets Division.
Current publications
Farm Progress Show
In 1953, ''Prairie Farmer'' teamed with
WLS Radio in Chicago to host a field day where farmers could see first-hand the progress being made in
farming equipment, along with seed varieties and
agricultural chemicals
An agrochemical or agrichemical, a contraction of ''agricultural chemical'', is a chemical product used in industrial agriculture. Agrichemical typically refers to biocides (pesticides including insecticides, herbicides, fungicides and nematicid ...
.
In subsequent years, the show evolved to include seed test plots and field demonstrations. The show typically was held annually at different sites in Illinois, Iowa, and Indiana. As the event grew, it became apparent that temporary sites were inadequate to handle the large crowds and exhibits.
In 2005, a permanent biennial exhibit site was constructed near
Decatur, Illinois
Decatur ( ) is the largest city in Macon County, Illinois, United States, and its county seat. The city was founded in 1829 and is situated along the Sangamon River and Lake Decatur in Central Illinois. As of the 2020 United States census, 2020 ...
which hosted its inaugural show in 2005. For the 2007 show, the site was expanded and upgraded with asphalt paved streets. This is one of two permanent biennial sites constructed to host the show.
Boone, Iowa
Boone ( ) is a city in Des Moines Township, Boone County, Iowa, Des Moines Township, and county seat of Boone County, Iowa, United States.
It is the principal city of the Boone, Iowa Micropolitan Statistical Area, which encompasses all of Boone ...
, was selected for the show's second permanent biennial site. In 2008 the site hosted its first show at its newly constructed permanent biennial facility. The show now alternates between these two permanent sites on an annual basis. The Boone site is developed on about at the intersection of
U.S. Highway 30 and
Iowa Highway 17, while the Decatur site includes of exhibits and field demonstrations.
The Farm Progress Show is the oldest outdoor agricultural equipment exhibition in the United States, with more than 500 exhibitors. Farm Progress Companies does not release attendance figures, but the Decatur Convention & Visitors Bureau estimates attendance of at least 150,000 for the three days of the 2007 show.
References
External links
* http://www.farmprogress.com
* http://www.farmprogressshow.com
Illinois Digital Newspaper Collections: ''Prairie Farmer'' (1841-1941)Illinois Digital Newspaper Collections: ''Wallace's Farmer'' (1898-1950)Illinois Digital Newspaper Collections: ''Ohio Farmer'' (1907-1922)Missouri Ruralistfinding aid at th
St. Louis Public Library
{{Informa
Companies based in Kane County, Illinois
Fairfax family
Magazine publishing companies of the United States
Publications established in 1819
St. Charles, Illinois
Agricultural shows in the United States