The Fantasma Magic company (also known as Fantasma Toys) was founded in December 2001 by Roger Dreyer and Mark Setteducati. Fantasma Magic is a manufacturer of magic tricks, magic sets, science-based toys and Rubik's items as well as other novelties. Fantasma Magic supplies magic tricks, specialty magic sets and other toys to retailers such as

Costco Costco Wholesale Corporation is an American multinational corporation which operates a chain of membership-only big-box warehouse club retail stores. As of 2021, Costco is the third-largest retailer in the world, and as of August 2024, Cos ...

Toys R Us A toy or plaything is an object that is used primarily to provide entertainment. Simple examples include toy blocks, board games, and dolls. Toys are often designed for use by children, although many are designed specifically for adults and ...

Kmart Kmart ( ), formerly legally registered as Kmart Corporation, now operated by Transformco, is a department-store chain and online retailer in the United States and Territories of the United States, its territories. It operates four remaining Kma ...

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Target Target may refer to: Warfare and shooting * Shooting target, used in marksmanship training and various shooting sports ** Bullseye (target), the goal one for which one aims in many of these sports ** Aiming point, in field artille ...

and others. The first iteration of the Fantasma company was formed by Roger Dreyer in 1987 as a manufacturer of

hologram Holography is a technique that allows a wavefront to be recorded and later reconstructed. It is best known as a method of generating three-dimensional images, and has a wide range of other uses, including data storage, microscopy, and interf ...

s. This led to Fantasma manufacturing clocks and watches for

Disney The Walt Disney Company, commonly referred to as simply Disney, is an American multinational mass media and entertainment industry, entertainment conglomerate (company), conglomerate headquartered at the Walt Disney Studios (Burbank), Walt Di ...

. In 1999,

Foster Grant Foster Grant, or FosterGrant, is an American brand of eyewear founded by Sam Foster in 1919. The Foster Grant brand is a subsidiary company of FGX International, a consumer goods wholesaler with headquarters in Smithfield, Rhode Island, which ha ...

purchased the company. In 2001, after a stint with Marvin's Magic, Dreyer partnered with Setteducati, an inventor and consultant with Tenyo and creator of

Milton Bradley Milton Bradley (November 8, 1836 – May 30, 1911) was an American business magnate, game pioneer and publisher, credited by many with launching the board game industry, with Milton Bradley Company, his eponymous enterprise, which was purchased ...

's Magic Works line, to form Fantasma Magic. In February 2003, Fantasma Magic became the exclusive magic supplier to the

FAO Schwarz FAO Schwarz is an American toy brand and Toy store, retail chain. The company is known for its high-end toys, life-sized stuffed animals, Interactivity, interactive experiences, Product placement, brand integrations, and games. FAO Schwarz clai ...

flagship store in New York City and remained their exclusive magic supplier until FAO Schwarz closed their flagship store in July 2015. In spring of 2006, Fantasma Magic left their offices at the International Toy Center when it was revealed the center had been sold. Fantasma opened its first retail location on the corner of 7th Avenue and 33rd Street. The store featured magic tricks and sets from Fantasma Magic as well as amateur and professional magic effects from a variety of other manufacturers. The store also housed the first Houdini Museum of New York. The store and museum have since moved to 213 West 35th Street, Room 401, New York City. As of 2010, Fantasma Magic reported profits of $950,000 on $10 million in sales. Fantasma Magic is the only magic manufacturer to receive the unpaid endorsement of the

International Brotherhood of Magicians International Brotherhood of Magicians (I.B.M.) is an organization for both professional and amateur close-up and stage magicians, with approximately 15,000 members worldwide. The headquarters is in St. Charles, Missouri. There are over 300 l ...

. Fantasma Magic has founded and sponsors their own I.B.M. Ring (Ring 257) in

Las Vegas Las Vegas, colloquially referred to as Vegas, is the most populous city in the U.S. state of Nevada and the county seat of Clark County. The Las Vegas Valley metropolitan area is the largest within the greater Mojave Desert, and second-l ...

, Nevada.

References

{{reflist Magic shops American companies established in 2001 Companies based in New York City