Fame House is a Philadelphia-based

digital marketing Digital marketing is the component of marketing that uses the Internet and online-based Information technology, digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and service ...

and e-commerce agency, with satellite offices in Los Angeles and New York City, that specializes in direct-to-consumer services for the music and entertainment industries, focused on building, marketing, managing, and monetizing its clients' online presence. Founded by

Michael Fiebach Michael Fiebach (Mike Fiebach) is an American entrepreneur and businessman; he is the founder of Fame House, an e-commerce and digital marketing agency focused on the music industry with clients such as Eminem, Tiesto, Pearl Jam, Ice Cube, an ...

in 2011 following years working for

DJ Shadow Joshua Paul Davis (born June 29, 1972 in San Jose, California, San Jose, California), better known by his stage name DJ Shadow, is an American DJ and record producer. His debut studio album, ''Endtroducing.....,'' was released in 1996. He uses l ...

, the company was acquired by

SFX Entertainment LiveStyle, Inc. is a Los Angeles-based live events conglomerate founded by media entrepreneur Robert F. X. Sillerman. The company was formed in June 2012 as SFX Entertainment—the new incarnation of Sillerman's previous company of the same nam ...

in 2013 for an undisclosed sum, and is the first company to monetize music through

BitTorrent BitTorrent is a Protocol (computing), communication protocol for peer-to-peer file sharing (P2P), which enables users to distribute data and electronic files over the Internet in a Decentralised system, decentralized manner. The protocol is d ...

(as a result of which,

Music Ally Music is the arrangement of sound to create some combination of Musical form, form, harmony, melody, rhythm, or otherwise Musical expression, expressive content. Music is generally agreed to be a cultural universal that is present in all hum ...

named it one of the Top 40 Music Industry Disruptors for 2013). In 2015,

Philadelphia (magazine) ''Philadelphia'' (also called "''Philadelphia'' magazine" or referred to by the nickname "Phillymag", once called ''Greater Philadelphia'') is a regional monthly magazine published in Philadelphia by the Lipson family of Philadelphia and its com ...

named Fame House one of Philly's 20 Coolest Companies. On May 27, 2016, Universal Music Group announced that it had acquired Fame House from SFX Entertainment, following SFX's filing for Chapter 11. UMG announced that Mike Fiebach would remain as CEO, and Eric Hahn would become the Chief Strategy and Marketing Officer, and that they would report into Boyd Muir, UMG's Executive Vice President and CFO, and

Michele Anthony Michele Anthony is an American music industry executive and the Executive Vice President of Universal Music Group. Career 1990-2012: Sony Music and 7H Entertainment Anthony first worked as a partner of the Beverly Hills entertainment law firm, R ...

, Executive Vice President. According to Fame House, they claim to have begun with clients such as

, and

Pretty Lights Derek Vincent Smith (born November 25, 1981), known by his stage name Pretty Lights, is an American electronic music producer. Pretty Lights was originally a music project consisting of Smith and Michal Menert, who left after the release of the ...

, and further claim to have worked with artists such as

Eminem Marshall Bruce Mathers III (born October 17, 1972), known professionally as Eminem, is an American rapper, songwriter, and record producer. Regarded as one of the greatest and most influential rappers of all time, he is credited with popula ...

. Eminem's manager, Paul Rosenberg, refers to Fame House as a "nimble, cutting-edge company to support our online marketing, social media, and merchandising endeavors." Following the acquisition of Fame House by UMG, the company has continued to expand, including work with Justin Bieber's e-commerce operation. Philly.com wrote an article following the acquisition, exploring Fame House's place in the expanding Philly music and startup scene. Eric Hahn, the CMO of Fame House, was named as

Drexel University Drexel University is a private university, private research university with its main campus in Philadelphia, Pennsylvania, United States. Drexel's undergraduate school was founded in 1891 by Anthony Joseph Drexel, Anthony J. Drexel, a financier ...

's Young Alumni Entrepreneur Award in 2015 for his work with Fame House. In 2016, Fame House was chosen as a Philadelphia Future 50 company by SmartCEO Magazine. These awards are given to the fastest-growing mid-sized companies in the region.

References

{{reflist Branding companies of the United States