consumer law Consumer protection is the practice of safeguarding buyers of goods and services, and the public, against unfair practices in the marketplace. Consumer protection measures are often established by law. Such laws are intended to prevent business ...

, false designation of origin occurs when the manufacturer or seller lies about the

country of origin Country of origin (CO) represents the country or countries of manufacture, production, design, or brand origin where an article or product comes from. For multinational brands, CO may include multiple countries within the value-creation proce ...

or maker of its products. For example, if a manufacturer makes a product and then claims that it is a high end

name brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create a ...

product. In U.S. law, false designation of origin is defined by .

References

Supply chain management False advertising law {{law-stub