Falcon's Creative Group (also known under the name Falcon's Treehouse) is an
experience design
User experience design (UX design, UXD, UED, or XD) is the process of defining the experience a user would go through when interacting with a digital product or website. Design decisions in UX design are often driven by research, data analysis, an ...
and theme park design company based in
Orlando, Florida. The company was founded in 2000 by Cecil D. Magpuri, the current President and Chief Creative Officer.
History of projects
The Curse of DarKastle
Opening in 2005,
Curse of DarKastle
Curse of DarKastle was a dark ride located at Busch Gardens Williamsburg in Williamsburg, Virginia. It was a hybrid dark ride which combined roving motion-simulating vehicles, 3D projection animation, physical sets, in-vehicle audio, and special ...
is a 4D dark ride found within the Oktoberfest area of
Busch Gardens Williamsburg
Busch Gardens Williamsburg (formerly known as Busch Gardens Europe and Busch Gardens: The Old Country) is a amusement park located in James City County near Williamsburg, Virginia, United States. Located approximately northwest of Virginia ...
. Curse of DarKastle was designed by Falcon's Treehouse, and featured a ride-system by
Oceaneering Entertainment Systems. Curse of DarKastle was named one of top 25 dark rides in the world.
Dragon's Treasure
In 2009, alongside the opening of
City of Dreams Casino in
Macau
Macau or Macao (; ; ; ), officially the Macao Special Administrative Region of the People's Republic of China (MSAR), is a city and special administrative region of China in the western Pearl River Delta by the South China Sea. With a pop ...
, two attractions designed by Falcon's Treehouse opened the Dragon's Treasure theater. Dragon's Treasure plays at "The Bubble", an immersive 360-degree dome theater. Falcon's Treehouse produced the media content for Dragon's Treasure.
Turtle Trek
Turtle Trek
''Turtle Trek'' is a 3D dome film projection theater located at SeaWorld Orlando in the United States. It was designed by Falcon's Treehouse and PGAV Destinations.
Summary
Guests first visit two naturalistic habitats, one filled with West In ...
opened in 2012 at
SeaWorld Orlando
SeaWorld Orlando is a theme park and marine zoological park, in Orlando, Florida. It is owned and operated by SeaWorld Parks & Entertainment. When combined with its neighbor Discovery Cove and Aquatica, it forms SeaWorld Parks and Resorts Orla ...
, it is a 3D dome theater, and the first in the world to show a 3D film in 360 degrees. Falcon's Treehouse provided the attraction design, and media production services for the attraction.
Chimelong Ocean Kingdom
Chimelong Ocean Kingdom
Chimelong Ocean Kingdom is a theme park situated in Hengqin, Zhuhai, People's Republic of China. It was designed by PGAV Destinations. The park broke ground on 28 November 2010 and soft-opened on 28 January 2014. The grand opening occurred on 29 ...
opened in 2014 in
Hengqin
Hengqin (, pt, Ilha da Montanha) is an island in Zhuhai, a prefecture-level city and special economic zone in Guangdong Province of the People's Republic of China. It has a population of about 3,000. Parts of Hengqin were leased to Macau by t ...
,
Zhuhai
Zhuhai (, ; Yale: ''Jyūhói''), also known as Chuhai is a prefecture-level city located on the west bank of Pearl River estuary on the central coast of southern Guangdong province, People's Republic of China, on the southeastern edge of Pe ...
, China, and Falcon's Creative Group provided attraction design and media production services for two attractions including the Ocean Avenue Media Canopy, and Deep Sea Odyssey Dark Ride. In 2015 Chimelong Ocean Kingdom won the
Thea Award for Outstanding Achievement, marking the first time the award was given to a Chinese theme park.
IMG Worlds of Adventure
In 2012, it was announced that Falcon's Treehouse had been selected by the IMG Group (Ilyas & Mustafa Galadari Group) to design the attractions and overall masterplan of the upcoming
IMG Worlds of Adventure
IMG Worlds of Adventure is an indoor amusement park in the United Arab Emirates in Dubai. It is Dubai's first mega themed entertainment destination. The park is divided into five "epic zones". Two of the five zones represent global brands Cartoo ...
theme park in Dubai. IMG Worlds of Adventure has four zones, two of which feature characters from the intellectual properties of
Cartoon Network and
Marvel Comics
Marvel Comics is an American comic book publisher and the flagship property of Marvel Entertainment, a divsion of The Walt Disney Company since September 1, 2009. Evolving from Timely Comics in 1939, ''Magazine Management/Atlas Comics'' in 19 ...
. IMG Worlds of Adventure covers an area over 1.5 million square feet, making it the largest indoor themed entertainment destination in the world.
Heroes and Legends featuring U.S. Astronaut Hall of Fame
In November 2016, "Heroes and Legends" opened and includes a 4D multisensory theater and interactive exhibits which make up a part of the new
U.S. Astronaut Hall of Fame
The United States Astronaut Hall of Fame, located inside the Kennedy Space Center Visitor Complex Heroes & Legends building on Merritt Island, Florida, honors American astronauts and features the world's largest collection of their personal memora ...
. Falcon's Creative Group was the designer, media producer and executive producer of Heroes and Legends.
Motiongate Dubai
In 2016, Falcon's Creative Group announced their involvement with the design of the
Hunger Games
''The Hunger Games'' is a series of young adult dystopian novels written by American author Suzanne Collins. The first three novels are part of a trilogy following teenage protagonist Katniss Everdeen, and the fourth book is a prequel set 6 ...
attractions within the Lionsgate Zone at
Motiongate Dubai
Motiongate Dubai (shortly known as Motiongate) is a Hollywood-inspired theme park located in Dubai Parks and Resorts, Dubai, United Arab Emirates, showcasing themed areas and attractions based on DreamWorks Animation, Columbia Pictures, Lion ...
. The attractions at the Lionsgate Zone to be opened in early 2017, are the Panem Aerial Tour and the Capitol Bullet Train.
National Geographic Encounter: Ocean Odyssey
In 2017, Falcon's Creative Group announced their involvement with the design of the
National Geographic Encounter National Geographic Encounter, also known as Ocean Odyssey due to its inaugural exhibit, Times Square was an exploration of the oceans attraction operated under license from National Geographic. It was located in the former printing area of what on ...
walkthrough experience being produced by SPE Partners, alongside a team of
Academy Award
The Academy Awards, better known as the Oscars, are awards for artistic and technical merit for the American and international film industry. The awards are regarded by many as the most prestigious, significant awards in the entertainment in ...
,
Grammy
The Grammy Awards (stylized as GRAMMY), or simply known as the Grammys, are awards presented by the Recording Academy of the United States to recognize "outstanding" achievements in the music industry. They are regarded by many as the most pres ...
, and
Emmy award winning artists including
Pixomondo
Pixomondo (PXO) is an Academy and Emmy award-winning international visual effects and virtual production company with studios in Los Angeles, Frankfurt, Stuttgart, Vancouver, Toronto, Montreal, and London. The company provides virtual production ...
, and
David Kahne
David Kahne is an American record producer, musician, composer, and former record company executive.
Professional career
Kahne started his musical career as a working musician and soon became Director of A&R for America's first punk and n ...
. The attraction officially opened on October 6, 2017.
Battle For Eire
Battle For Eire is a multi-sensory virtual reality motion simulator ride located in the Ireland area of the
Busch Gardens Williamsburg
Busch Gardens Williamsburg (formerly known as Busch Gardens Europe and Busch Gardens: The Old Country) is a amusement park located in James City County near Williamsburg, Virginia, United States. Located approximately northwest of Virginia ...
. Falcon’s Creative Group was contracted by
SeaWorld Parks & Entertainment
SeaWorld Parks & Entertainment is an American theme park and entertainment company headquartered in Orlando, Florida. The company is a subsidiary of SeaWorld Entertainment Inc. and owns and operates thirteen recreational destinations in the Unit ...
to provide a turnkey solution for all of the media and sound production throughout the attraction, as well as the virtual reality hardware.
Atlantis Sanya
In 2018, Atlantis Sanya an 'Underwater World'-inspired entertainment destination by
Atlantis Resorts opened in
Hainan
Hainan (, ; ) is the smallest and southernmost province of the People's Republic of China (PRC), consisting of various islands in the South China Sea. , the largest and most populous island in China,The island of Taiwan, which is slight ...
Island. Falcon's provided thematic and interior design services as well as art direction for two of the resorts’ highly themed areas: Lost Chambers Aquarium and Aquaventure Waterpark.
Halo: Outpost Discovery
Halo: Outpost Discovery is a touring fan experience that brings the
Halo
Halo, halos or haloes usually refer to:
* Halo (optical phenomenon)
* Halo (religious iconography), a ring of light around the image of a head
HALO, halo, halos or haloes may also refer to:
Arts and entertainment Video games
* Halo (franchise), ...
video game universe to life with themed attractions and interactive in-universe encounters. Falcon’s Creative Group worked closely with
Herschend Live and
343 Industries
343 Industries is an American video game developer located in Redmond, Washington, part of Xbox Game Studios. Headed by Pierre Hintze, the studio is responsible for the ''Halo'' series of military science fiction games, originally created and p ...
and provided the narrative, story development, live-action film production, CG animation, visual effects, motion graphics, sound design, and interactive audio for a wide array of experiences throughout Halo: Outpost Discovery.
The experience traveled to five different U.S. cities in 2019.
Becoming Jane: The Evolution of Dr. Jane Goodall
Falcon’s Creative Group collaborated with the
National Geographic Museum
The National Geographic Society (NGS), headquartered in Washington, D.C., United States, is one of the largest non-profit scientific and educational organizations in the world.
Founded in 1888, its interests include geography, archaeology, and ...
and
the Jane Goodall Institute
The Jane Goodall Institute (JGI) is a global wildlife and environment conservation organization headquartered in Washington, DC. It was founded in 1977 by English primatologist Jane Goodall.
The institute has offices in more than twenty-five co ...
to provide six multimedia experiences for the “Becoming Jane: The Evolution of Dr. Jane Goodall” exhibition The exhibition immerses visitors in Jane Goodall’s story of becoming the first person to live among and study wild chimpanzees, humankind’s closest living relatives. The exhibition is open to the public at the National Geographic Museum from November 22, 2019 to summer 2020.
Awards and recognition
2013
* The Gold Level Pixie Award was awarded to Sea World, San Diego's
Manta.
* The Platinum Level Pixie Award was awarded to Sea World, Orlando's
Turtle Trek
''Turtle Trek'' is a 3D dome film projection theater located at SeaWorld Orlando in the United States. It was designed by Falcon's Treehouse and PGAV Destinations.
Summary
Guests first visit two naturalistic habitats, one filled with West In ...
attraction,
which opened in 2012 as the world's first 360 degrees 3D Dome Theater. The attraction was designed by Falcon's Treehouse.
2014
*
Chimelong Ocean Kingdom
Chimelong Ocean Kingdom is a theme park situated in Hengqin, Zhuhai, People's Republic of China. It was designed by PGAV Destinations. The park broke ground on 28 November 2010 and soft-opened on 28 January 2014. The grand opening occurred on 29 ...
in
China was awarded the
THEA Award for Outstanding Achievement over 169 international candidates in total, marking the first time the award was given to a Chinese Theme Park.
2015
* The Communicator Award of Excellence was awarded to Falcon's Treehouse LLC, under the category Websites—Professional Services and Visual Appeal
* The Platinum Level Pixie Award was given to Falcon's Treehouse LLC, for the firm's involvement in the Ocean Avenue Media Canopy and Deep Sea Odyseey Attractions at
Chimelong Ocean Kingdom
Chimelong Ocean Kingdom is a theme park situated in Hengqin, Zhuhai, People's Republic of China. It was designed by PGAV Destinations. The park broke ground on 28 November 2010 and soft-opened on 28 January 2014. The grand opening occurred on 29 ...
in
China. The awards were given under the category of Animation.
2018
* An IAAPA Brass Ring Award was presented to Falcon's Creative Group for the firm's work on
National Geographic Encounter National Geographic Encounter, also known as Ocean Odyssey due to its inaugural exhibit, Times Square was an exploration of the oceans attraction operated under license from National Geographic. It was located in the former printing area of what on ...
.
*
National Geographic Encounter National Geographic Encounter, also known as Ocean Odyssey due to its inaugural exhibit, Times Square was an exploration of the oceans attraction operated under license from National Geographic. It was located in the former printing area of what on ...
was awarded a Licensing International Excellence Award (LIMA) in the category of location-based or experiential initiative.
2020
* Becoming Jane: The Evolution of Dr. Jane Goodall was named an overall winner in the 32nd Annual American Alliance of Museum’s Excellence in Exhibition competition.
References
{{Reflist
External links
Official Website
Companies based in Orlando, Florida