Falcon's Creative Group (also known under the name Falcon's Treehouse) is an

experience design User experience design (UX design, UXD, UED, or XD), upon which is the centralized requirements for "User Experience Design Research" (also known as UX Design Research), defines the experience a user would go through when interacting with a compa ...

and theme park design company based in

Orlando, Florida Orlando ( ) is a city in and the county seat of Orange County, Florida, United States. The city proper had a population of 307,573 at the 2020 census, making it the fourth-most populous city in Florida behind Jacksonville, Florida, Jacksonville ...

. The company was founded in 2000 by Cecil D. Magpuri, the current President and Chief Creative Officer. In 2021, Falcon's Creative Group launched Falcon's Beyond Global, an overhead enterprise that combined Katmandu and their partnering IPs to bring clients to the international market space.

History of projects

The Curse of DarKastle

Opening in 2005, Curse of DarKastle is a 4D dark ride found within the Oktoberfest area of

Busch Gardens Williamsburg Busch Gardens Williamsburg (formerly Busch Gardens Europe and Busch Gardens: The Old Country) is a amusement park in James City County near Williamsburg, Virginia, United States, located approximately northwest of Virginia Beach. The park w ...

. Curse of DarKastle was designed by Falcon's Treehouse, and featured a ride-system by Oceaneering Entertainment Systems. Curse of DarKastle was named one of top 25 dark rides in the world.

Dragon's Treasure

In 2009, alongside the opening of City of Dreams Casino in

Macau Macau or Macao is a special administrative regions of China, special administrative region of the People's Republic of China (PRC). With a population of about people and a land area of , it is the most List of countries and dependencies by p ...

, two attractions designed by Falcon's Treehouse opened the Dragon's Treasure theater. Dragon's Treasure plays at "The Bubble", an immersive 360-degree dome theater. Falcon's Treehouse produced the media content for Dragon's Treasure.

Turtle Trek

Turtle Trek ''Turtle Trek'' was a 3D dome film projection theater located at SeaWorld Orlando in the United States. It was designed by Falcon's Treehouse and PGAV Destinations. Summary Guests first visit two naturalistic habitats, one filled with West I ...

opened in 2012 at

SeaWorld Orlando SeaWorld Orlando is an animal theme park located in Orlando, Florida. Although separately gated, it is often promoted with neighboring parks Discovery Cove and Aquatica as well as Busch Gardens Tampa Bay, all of which are owned and operated ...

, it is a 3D dome theater, and the first in the world to show a 3D film in 360 degrees. Falcon's Treehouse provided the attraction design, and media production services for the attraction.

Chimelong Ocean Kingdom

Chimelong Ocean Kingdom Chimelong Ocean Kingdom is a theme park situated in Hengqin, Zhuhai, People's Republic of China. It was designed by PGAV Destinations. The park broke ground on 28 November 2010 and soft-opened on 28 January 2014. The grand opening occurred on 2 ...

opened in 2014 in

Hengqin Hengqin (, ) is an island that lies mostly in Zhuhai, a prefecture-level city and special economic zone in Guangdong Province of the People's Republic of China. It has a population of about 3,000. Parts of Hengqin are leased to Macau by the S ...

Zhuhai Zhuhai; Yale romanization of Cantonese, Yale: ''Jyūhói''; Chinese postal romanization, also known as Chuhai is a prefecture-level city located on the west bank of the Pearl River (China), Pearl River estuary on the central coast of southern ...

, China, and Falcon's Creative Group provided attraction design and media production services for two attractions including the Ocean Avenue Media Canopy, and Deep Sea Odyssey Dark Ride. In 2015 Chimelong Ocean Kingdom won the Thea Award for Outstanding Achievement, marking the first time the award was given to a Chinese theme park.

IMG Worlds of Adventure

In 2012, it was announced that Falcon's Treehouse had been selected by the IMG Group (Ilyas & Mustafa Galadari Group) to design the attractions and overall masterplan of the upcoming

IMG Worlds of Adventure IMG Worlds of Adventure is one of the world’s largest indoor theme parks based in Dubai, United Arab Emirates. It is located on Sheikh Mohammad Bin Zayed Road within the City of Arabia. The park is divided into six zones or 'worlds'. Two of ...

theme park in Dubai. IMG Worlds of Adventure has four zones, two of which feature characters from the intellectual properties of

Cartoon Network Cartoon Network (CN) is an American cable television television channel, channel and the flagship property of the Cartoon Network, Inc., a sub-division of the Warner Bros. Discovery Networks division of Warner Bros. Discovery. It launched on ...

and

Marvel Comics Marvel Comics is a New York City–based comic book publishing, publisher, a property of the Walt Disney Company since December 31, 2009, and a subsidiary of Disney Publishing Worldwide since March 2023. Marvel was founded in 1939 by Martin G ...

. IMG Worlds of Adventure covers an area over 1.5 million square feet, making it the largest indoor themed entertainment destination in the world.

Heroes and Legends featuring U.S. Astronaut Hall of Fame

In November 2016, "Heroes and Legends" opened and includes a 4D multisensory theater and interactive exhibits which make up a part of the new

U.S. Astronaut Hall of Fame The United States Astronaut Hall of Fame, located inside the Kennedy Space Center Visitor Complex Heroes & Legends building on Merritt Island, Florida, honors American astronauts and features the world's largest collection of their personal memor ...

. Falcon's Creative Group was the designer, media producer and executive producer of Heroes and Legends.

Motiongate Dubai

In 2016, Falcon's Creative Group announced their involvement with the design of the

Hunger Games ''The Hunger Games'' are a series of young adult dystopian novels written by American author Suzanne Collins. The series consists of a trilogy that follows teenage protagonist Katniss Everdeen, and two prequels. ''The Hunger Games'' universe ...

attractions within the Lionsgate Zone at

Motiongate Dubai Motiongate Dubai (or Motiongate for short; stylized as motiongate) is a Cinema of the United States, Hollywood-inspired theme park located in Dubai Parks and Resorts, Dubai, United Arab Emirates, showcasing five themed areas and Theme parks#Ride ...

. The attractions at the Lionsgate Zone to be opened in early 2017, are the Panem Aerial Tour and the Capitol Bullet Train.

National Geographic Encounter: Ocean Odyssey

In 2017, Falcon's Creative Group announced their involvement with the design of the National Geographic Encounter walkthrough experience being produced by SPE Partners, alongside a team of

Academy Award The Academy Awards, commonly known as the Oscars, are awards for artistic and technical merit in film. They are presented annually by the Academy of Motion Picture Arts and Sciences (AMPAS) in the United States in recognition of excellence ...

Grammy The Grammy Awards, stylized as GRAMMY, and often referred to as The Grammys, are awards presented by The Recording Academy of the United States to recognize outstanding achievements in music. They are regarded by many as the most prestigious a ...

, and

Emmy The Emmy Awards, or Emmys, are an extensive range of awards for artistic and technical merit for the television industry. A number of annual Emmy Award ceremonies are held throughout the year, each with their own set of rules and award catego ...

award-winning artists including

Pixomondo Pixomondo (PXO) is an Academy and Emmy award-winning international visual effects and virtual production company with studios in Los Angeles, Frankfurt, Stuttgart, Vancouver, Toronto, Montreal, and London. The company provides virtual production ...

, and

David Kahne David Kahne is an American record producer, musician, composer, and former record company executive. Professional career Kahne started his musical career as a working musician and soon became Director of A&R for America's first punk and ne ...

. The attraction officially opened on October 6, 2017.

Battle For Eire

Battle For Eire is a multi-sensory virtual reality motion simulator ride located in the Ireland area of the

. Falcon's Creative Group was contracted by

SeaWorld Parks & Entertainment United Parks & Resorts Inc. (formerly SeaWorld Entertainment Inc. or SeaWorld Parks & Entertainment) is an American theme park and entertainment company headquartered in Orlando, Florida. The company owns and operates twelve recreational destina ...

to provide a turnkey solution for all of the media and sound production throughout the attraction, as well as the virtual reality hardware.

Atlantis Sanya

In 2018, Atlantis Sanya an 'Underwater World'-inspired entertainment destination by Atlantis Resorts opened in

Hainan Hainan is an island provinces of China, province and the southernmost province of China. It consists of the eponymous Hainan Island and various smaller islands in the South China Sea under the province's administration. The name literally mean ...

Island. Falcon's provided thematic and interior design services as well as art direction for two of the resorts’ highly themed areas: Lost Chambers Aquarium and Aquaventure Waterpark.

Halo: Outpost Discovery

Halo: Outpost Discovery is a touring fan experience that brings the

Halo HALO, halo, halos or haloes may refer to: Most common meanings * Halo (optical phenomenon) * Halo (religious iconography), a ring of light around the image of a head * ''Halo'' (franchise), a sci-fi video game series (2001–2021) Arts and en ...

video game universe to life with themed attractions and interactive in-universe encounters. Falcon's Creative Group worked closely with Herschend Live and

343 Industries Halo Studios (formerly 343 Industries) is an American video game developer based in Redmond, Washington, part of Xbox Game Studios. Headed by Pierre Hintze, the studio is responsible for the Halo (franchise), ''Halo'' science fiction franchise, ...

and provided the narrative, story development, live-action film production, CG animation, visual effects, motion graphics, sound design, and interactive audio for a wide array of experiences throughout Halo: Outpost Discovery. The experience traveled to five different U.S. cities in 2019.

Becoming Jane: The Evolution of Dr. Jane Goodall

Falcon's Creative Group collaborated with the National Geographic Museum and

the Jane Goodall Institute The Jane Goodall Institute (JGI) is a global non-profit wildlife and environment conservation organization headquartered in Washington, DC. It was founded in 1977 by English primatologist Jane Goodall and Genevieve di San Faustino (1919-2011). T ...

to provide six multimedia experiences for the “Becoming Jane: The Evolution of Dr. Jane Goodall” exhibition The exhibition immerses visitors in Jane Goodall's story of becoming the first person to live among and study wild chimpanzees, humankind's closest living relatives. The exhibition is open to the public at the National Geographic Museum from November 22, 2019, to summer 2020.

Awards and recognition

2013

* The Gold Level Pixie Award was awarded to Sea World, San Diego's

Manta Manta or mantas may refer to: * Manta ray, large fish belonging to the genus ''Mobula'' Arts and entertainment App & Website * Manta (platform), a Korean digital comics provider Fictional entities * Manta (comics), a character in American Marve ...

. * The Platinum Level Pixie Award was awarded to Sea World, Orlando's

attraction, which opened in 2012 as the world's first 360 degrees 3D Dome Theater. The attraction was designed by Falcon's Treehouse.

2014

China China, officially the People's Republic of China (PRC), is a country in East Asia. With population of China, a population exceeding 1.4 billion, it is the list of countries by population (United Nations), second-most populous country after ...

was awarded the THEA Award for Outstanding Achievement over 169 international candidates in total, marking the first time the award was given to a Chinese Theme Park.

2015

* The Communicator Award of Excellence was awarded to Falcon's Treehouse LLC, under the category Websites—Professional Services and Visual Appeal * The Platinum Level Pixie Award was given to Falcon's Treehouse LLC, for the firm's involvement in the Ocean Avenue Media Canopy and Deep Sea Odyseey Attractions at

. The awards were given under the category of Animation.

2018

* An IAAPA Brass Ring Award was presented to Falcon's Creative Group for the firm's work on National Geographic Encounter. * National Geographic Encounter was awarded a Licensing International Excellence Award (LIMA) in the category of location-based or experiential initiative.

2020

* Becoming Jane: The Evolution of Dr. Jane Goodall was named an overall winner in the 32nd Annual American Alliance of Museum's Excellence in Exhibition competition.

References

{{Reflist

External links

Official Website
Companies based in Orlando, Florida