Faith Baldwin (October 1, 1893 – March 18, 1978) was an American writer of
romance novels
A romance novel or romantic novel generally refers to a type of genre fiction novel which places its primary focus on the relationship and romantic love between two people, and usually has an "emotionally satisfying and optimistic ending." Pr ...
and other forms of
fiction,
["Potato People"](_blank)
''Time
Time is the continued sequence of existence and events that occurs in an apparently irreversible succession from the past, through the present, into the future. It is a component quantity of various measurements used to sequence events, t ...
'', July 20, 1962. often concentrating on women characters juggling career and family. ''
The New York Times
''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...
'' wrote that her books had "never a pretense at literary significance" and were popular because they "enabled lonely working people, young and old, to identify with her glamorous and wealthy characters".
["Faith Baldwin, Author of 85 Books and Many Stories, Is Dead at 84", '']The New York Times
''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...
'', March 19, 1978, p. 38.
Early life

Faith Baldwin was born on October 1, 1893, in
New Rochelle, New York
New Rochelle (; older french: La Nouvelle-Rochelle) is a city in Westchester County, New York, United States, in the southeastern portion of the state. In 2020, the city had a population of 79,726, making it the seventh-largest in the state of ...
, the daughter of a well-known trial lawyer, Stephen Baldwin, and Edith Baldwin. Her cousin was screenwriter
Paul Hervey Fox. After three years, her family moved to Manhattan and finally settled in
Brooklyn Heights
Brooklyn Heights is a residential neighborhood within the New York City borough of Brooklyn. The neighborhood is bounded by Old Fulton Street near the Brooklyn Bridge on the north, Cadman Plaza West on the east, Atlantic Avenue on the south, an ...
, a wealthy neighborhood in New York City. In 1901, her younger sister Esther was born. In Brooklyn Heights, Baldwin lived an upscale childhood which would influence the settings and scenarios of her later work. She learned how to read at the age of three and wanted to become an actress, sending letters to actresses she admired and occasionally meeting them. According to Baldwin, her parents were startled by her reading at such an early age. She noted later in life that she never intended to become a writer despite her frequent practice, as she viewed acting as a way to become independent. Accustomed to a lavish lifestyle, Baldwin, in 1914, resided for two years in Europe, living with one of her mother's close friends in
Dresden
Dresden (, ; Upper Saxon: ''Dräsdn''; wen, label=Upper Sorbian, Drježdźany) is the capital city of the German state of Saxony and its second most populous city, after Leipzig. It is the 12th most populous city of Germany, the fourth ...
, Germany. She was sent to cooking school and learned German, even though
World War I
World War I (28 July 1914 11 November 1918), often abbreviated as WWI, was List of wars and anthropogenic disasters by death toll, one of the deadliest global conflicts in history. Belligerents included much of Europe, the Russian Empire, ...
was raging. She later recalled, "Life didn't change for us because of the war. ... we continued to go to the opera."
Baldwin returned to the United States in 1916, and after the U.S. entered the war, she began working for the War Camp Community Service. It was during her community service activities that she met Hugh H. Cantrell, a Navy pilot and executive of Brooklyn Union Gas Company; they were married in 1920.
Career
Baldwin's writing career began in earnest when her first novel, ''Mavis of Green Hill'', was published in 1921 by Boston publisher
Small, Maynard & Company
Small, Maynard & Company (Small, Maynard and Company in bibliographies) is a defunct publishing house located in Boston. In its day it was a highly reputable house in literature, and several U.S. authors were published by it, including Walt Whitma ...
. Six years later, in 1927, she sold her first serial to a magazine, ''
Good Housekeeping
''Good Housekeeping'' is an American women's magazine featuring articles about women's interests, product testing by The Good Housekeeping Institute, recipes, diet, and health, as well as literary articles. It is well known for the "Good Hous ...
''. This led to more serials for "
women's magazine
This is a list of women's magazines from around the world. These are magazines that have been published primarily for a readership of women.
Currently published
*'' 10 Magazine'' (UK - distributed worldwide)
*''Al Jamila'' (Saudi Arabia)
*'' All ...
s" that published romance novels as six-part serials, and her popularity with the middle-class and working women audience quickly grew.
Eventually she was able to command upwards of $55,000 for serialization rights to her novels, which appeared in publications such as ''
Cosmopolitan
Cosmopolitan may refer to:
Food and drink
* Cosmopolitan (cocktail), also known as a "Cosmo"
History
* Rootless cosmopolitan, a Soviet derogatory epithet during Joseph Stalin's anti-Semitic campaign of 1949–1953
Hotels and resorts
* Cosmopoli ...
'', ''Good Housekeeping'', and ''
The Ladies Home Journal''.
In 1935, she was described as the newest of the "highly paid" women romance writers by ''
Time
Time is the continued sequence of existence and events that occurs in an apparently irreversible succession from the past, through the present, into the future. It is a component quantity of various measurements used to sequence events, t ...
'' magazine. Her popularity was at its peak in the 1930s, and in 1936 she earned over $300,000 (approximately equivalent to $4 million in 2005). In the 1950s, she was still going strong, with earnings over $2 million, sales over 10 million in all editions, and "one of the handful of living novelists to complete a five-foot shelf". In total, Baldwin wrote about 85 books, including 60 novels, two books of poetry, and countless dozens of short stories and magazine articles.
In 1951, Baldwin hosted a weekly television anthology program on Saturday afternoons, called ''
Faith Baldwin Romance Theatre''.
From 1958 to 1965, she wrote a column that was published in ''
Woman's Day
''Woman's Day'' is an American women's monthly magazine that covers such topics as homemaking, food, nutrition, physical fitness, physical attractiveness, and fashion. The print edition is one of the Seven Sisters magazines. The magazine was fi ...
'' called "The Open Door". Baldwin continued to write until her death in 1978. She was often quoted by others, and her comments are now often found in books of quotes and on web sites that offer quotes. Several of her stories and novels were adapted to the big screen.
In the late 1960s, Baldwin's name was used in a dubious advertising campaign for the
Famous Writers School, a correspondence school. She was listed as a "guiding faculty" member, along with other "faculty", including
Bennett Cerf
Bennett Alfred Cerf (May 25, 1898 – August 27, 1971) was an American writer, publisher, and co-founder of the American publishing firm Random House. Cerf was also known for his own compilations of jokes and puns, for regular personal appearan ...
,
Bergen Evans,
Bruce Catton
Charles Bruce Catton (October 9, 1899 – August 28, 1978) was an American historian and journalist, known best for his books concerning the American Civil War. Known as a narrative historian, Catton specialized in popular history, featuring in ...
,
Mignon G. Eberhart,
John Caples,
J. D. Ratcliff,
Mark Wiseman,
Max Shulman
Maximilian Shulman (March 14, 1919 – August 28, 1988) was an American writer and humorist best known for his television and short story character Dobie Gillis, as well as for best-selling novels.
Biography Early life and career
Shulman was b ...
,
Rudolf Flesch
Rudolf Franz Flesch (8 May 1911 – 5 October 1986) was an Austrian-born naturalized American writer (noted for his book ''Why Johnny Can't Read''), and also a readability expert and writing consultant who was a vigorous proponent of plain Engli ...
,
Red Smith, and
Rod Serling. The advertising drew sharp criticism and accusations as deceptive because the inattentive reader may have inferred from the ad copy that the listed famous writers personally reviewed and provided critiques of students' work, which was not true.
Later in life when asked about her life philosophy, Baldwin responded that her belief was simple: "It is in God and His spirit in mankind. It is in man and his struggle. It is in the Golden Rule and in the valor of men, however ignoble their shortcomings."
Death
On March 18, 1978, Baldwin died at her home in
Norwalk, Connecticut
, image_map = Fairfield County Connecticut incorporated and unincorporated areas Norwalk highlighted.svg
, mapsize = 230px
, map_caption = Location in Fairfield County and Connecticut
, coordinates ...
, of a heart attack. She was 84 years old. Baldwin is interred in Lakeview Cemetery in the town of
New Canaan, Connecticut
New Canaan () is a town in Fairfield County, Connecticut, United States. The population was 20,622 according to the 2020 census.
About an hour from Manhattan by train, the town is considered part of Connecticut's Gold Coast. The town is bounde ...
.
Personal life
In 1920, at the age of 27, Baldwin married Hugh H. Cuthrell in Brooklyn. She had four children with Cuthrell: sons Hugh Jr. and Stephen, and daughters Hervey and Ann. Hugh H. Cuthrell later became president and chairman of the board of the Brooklyn Union Gas Company. He died in 1953. Hugh Jr. died in a car accident in 1960. At her death, Baldwin was survived by her three other children as well as her sister, Esther.
For many years, Baldwin lived in a 14-room house in Norwalk, Connecticut, called Fabled Farm. Situated on acres, the house, which was built in 1800, was both her home and studio.
List of works
* ''Mavis of Green Hill'' (1921)
* ''Those Difficult Years'' (1925)
* ''Laurel of Stonystream'' (1923)
* ''Magic and Mary Rose'' (1924)
* ''Sign Posts'' (1924) poems
* ''Thresholds'' (1925)
* ''Three Women'' (1926)
* ''Departing Wings'' (1927)
* ''Alimony'' (1928)
* ''Betty'' (1928)
* ''Rosalie's Career'' (1928)
* ''Broadway Interlude'' (1929) (with
Achmed Abdullah
Achmed Abdullah (12 May 1881 – 12 May 1945) was the pseudonym of American writer Alexander Nicholayevitch Romanoff (his legal name). He is most noted for his pulp stories of crime, mystery and adventure. He wrote screenplays for some successf ...
)
* ''Garden Oats'' (1929)
* ''Incredible Year'' (1929)
* ''Broadway Sensation'' (1930) (with Achmed Abdullah)
* ''Judy: A Story of Divine Corners'' (1930)
* ''Make-Believe'' (1930)
* ''
The Office Wife'' (1929)
* ''Babs, A Story of Devine Corners'' (1931)
* ''Mary Lou, A Story of Divine Corners'' (1931)
* ''
Skyscraper
A skyscraper is a tall continuously habitable building having multiple floors. Modern sources currently define skyscrapers as being at least or in height, though there is no universally accepted definition. Skyscrapers are very tall high-ri ...
'' (1931)
* ''Today's Virtue'' (1931)
* ''District Nurse'' (1932)
* ''Girl on the Make'' (1932) (with Achmed Abdullah)
* ''Myra, A Story of Divine Corners'' (1932)
* ''Self-Made Woman'' (1932)
* ''Weekend Marriage'' (1932)
* ''
Beauty
Beauty is commonly described as a feature of objects that makes these objects pleasurable to perceive. Such objects include landscapes, sunsets, humans and works of art. Beauty, together with art and taste, is the main subject of aesthetics, o ...
'' (1933)
* ''Love's a Puzzle'' (1933)
* ''White Collar Girl'' (1933)
* ''American Family'' (1934)
* ''Honor Bound'' (1934)
* ''Innocent Bystander'' (1934)
* ''Within a Year'' (1934)
* ''
Wife vs. Secretary'' (1935)
* ''The Puritan Strain'' (1935)
* ''
Men Are Such Fools'' (1936)
* ''
The Moon's Our Home
''The Moon's Our Home'' is a 1936 American comedy film directed by William A. Seiter. It was adapted from a novel of the same name written by Faith Baldwin and first published in serial form in ''Cosmopolitan'' magazine.
Plot summary
A comedy abo ...
'' (1936)
* ''Private Duty'' (1936)
* ''Heart Has Wings'' (1937)
* ''Manhattan Nights'' (1937)
* ''That Man Is Mine'' (1937)
* ''Twenty-Four Hours a Day'' (1937)
* ''Enchanted Oasis'' (1938)
[For commentary on this book, see: ]
* ''Hotel Hostess'' (1938)
* ''Rich Girl, Poor Girl'' (1938)
* ''
Comet Over Broadway'' (1938)
* ''Career by Proxy'' (1939)
* ''High Road'' (1939)
* ''Station Wagon Set'' (1939)
* ''White Magic'' (1939)
* ''The High Road'' (1939)
* ''Arizona Star'' (1940)
* ''Letty and the Law'' (1940)
* ''Medical Center'' (1940)
* ''Rehearsal for Love'' (1940)
* ''Something Special'' (1940)
* ''And New Stars Burn'' (1941)
* ''Heart Remembers'' (1941)
* ''Temporary Address: Reno'' (1941)
* ''Blue Horizons'' (1942)
* ''Breath of Life'' (1942)
* ''Rest of My Life with You'' (1942)
* ''Washington USA'' (1943)
* ''You Can't Escape'' (1943)
* ''Change of Heart'' (1944)
* ''He Married a Doctor'' (1944)
* ''A Job for Jenny'' (1945)
* ''No Private Heaven'' (1946)
* ''Woman on Her Way'' (1946)
* ''Give Love the Air'' (1947)
* ''Sleeping Beauty'' (1947)
* ''
An Apartment for Jenny'' (1947)
* ''Marry for Money'' (1948)
* ''Golden Shoestring'' (1949)
* ''For Richer, For Poorer'' (1949)
* ''Look Out for Liza'' (1950)
* ''Tell Me My Heart'' (1950) UK title
* ''The Whole Armour'' (1951)
* ''Juniper Tree'' (1952)
* ''Widow's Walk, Variations on a Theme'' (1954) poems
* ''Face Towards the Spring'' (1956)
* ''Many Windows: Seasons of the Heart'' (1958)
* ''Three Faces of Love'' (1958)
* ''Blaze of Sunlight'' (1960)
* ''Testament of Trust'' (1960)
* ''Harvest of Hope'' (1962)
* ''The West Wind'' (1963)
* ''Living by Faith'' (1964)
* ''Lonely Man'' (1964)
* ''The Lonely Doctor'' (1964)
* ''
Search For Tomorrow
''Search for Tomorrow'' is an American television soap opera. It began its run on CBS on September 3, 1951, and concluded on NBC, 35 years later, on December 26, 1986.
Set in the fictional town of Henderson in an unspecified state, the show foc ...
'' (1966) – novel based on the long-running TV serial
* ''Evening Star'' (1966)
* ''There Is a Season'' (1966)
* ''Velvet Hammer'' (1969)
* ''Take What You Want'' (1971)
* ''Any Village'' (1972)
* ''One More Time'' (1972)
* ''No Bed of Roses'' (1973)
* ''New Girl in Town'' (1975)
* ''Time and the Hour'' (1975)
* ''Hold on to Your Heart'' (1976) UK title
* ''Thursday's Child'' (1976)
* ''Adam's Eden'' (1977)
References
External links
*
*
*
*
*
Houghton, Kristen (August 9, 2011)
"Thank You Faith Baldwin, My Beloved Mentor" ''
The Huffington Post
''HuffPost'' (formerly ''The Huffington Post'' until 2017 and sometimes abbreviated ''HuffPo'') is an American progressive news website, with localized and international editions. The site offers news, satire, blogs, and original content, and ...
''.
{{DEFAULTSORT:Baldwin, Faith
1893 births
1978 deaths
American women novelists
Writers from Norwalk, Connecticut
Writers from New Rochelle, New York
20th-century American novelists
20th-century American women writers
Novelists from New York (state)
Novelists from Connecticut