''The Fader'' is a magazine established in 1999 as an outlet for Cornerstone Agency, a marketing and public relations firm established by
Rob Stone and
Jon Cohen. The magazine covers music, style and culture.
History and work
It is owned by The Fader Media group, which also includes its website, thefader.com, as well as Fader films,
Fader Label and Fader TV. It was the first print publication to be released on
iTunes
iTunes is a media player, media library, and mobile device management (MDM) utility developed by Apple. It is used to purchase, play, download and organize digital multimedia on personal computers running the macOS and Windows operating s ...
.
The Fader Fort
The magazine hosted The Fader Fort, an annual invitation-only event at
Austin, Texas
Austin ( ) is the List of capitals in the United States, capital city of the U.S. state of Texas. It is the county seat and most populous city of Travis County, Texas, Travis County, with portions extending into Hays County, Texas, Hays and W ...
's
South by Southwest
South by Southwest (SXSW) is an annual conglomeration of parallel film, interactive media, and music festivals and Convention (meeting), conferences organized jointly that take place in mid-March in Austin, Texas. It began in 1987 and has conti ...
(SXSW). Since its founding in 2001, the four-day party features live performances. Fader Fort NYC is a party produced during the annual
CMJ Music Marathon.
The festival has featured over 900 performances, including ones by
Drake. In 2020, it moved to being an online event due to the coronavirus pandemic.
Charity
In 2023, the magazine announced ''FADER and Friends Vol. 1'', a collection of 44 cover songs from 44 artists, to raise money for
trans rights organisations.
References
External links
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African-American magazines
Bimonthly magazines published in the United States
Lifestyle magazines published in the United States
Music magazines published in the United States
Hip-hop magazines
Independent magazines
Magazines established in 1999
Magazines published in New York City
1999 establishments in New York City
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