''Fact'' is a music publication that launched in the UK in 2003. It covers UK, US, and international music and youth culture topics, with particular focus on
electronic,
pop,
rap, and
experimental artists.
Having started as a bi-monthly print magazine, ''Fact'' went digital in 2008, focusing on its website and online TV channel ''Fact TV'', which produces documentaries and videos including the series ''Against the Clock''. In November 2020 it returned to publishing a bi-annual print magazine.
''Fact'' produces weekly Fact Mixes. It previously produced the Singles Club review series, and Make Music, aimed at inspiring producers and bedroom musicians.
''Fact'' operates out of a London office, with additional full-time staff in Los Angeles and New York City. It is part of
The Vinyl Factory group.
History
''Fact'' was founded in 2003 as a print magazine. It commissioned covers by artists including
M.I.A.,
Bat for Lashes,
Shepard Fairey,
Barry McGee,
Peter Saville,
Trevor Jackson,
Klaxons, and Brazil's
Os Gemeos. It reached a peak circulation of 28,000 (25,000 UK and 3,000 overseas) and readership of 100,000+ per issue, having been available free from independent record stores, clothing outlets, and music/arts venues in the UK, France, Germany, Belgium, Spain, and Japan.
In 2007, some controversy was caused when
Dr Martens placed an advertisement in ''Fact'' featuring manipulated photographs of a number of dead
rock music
Rock is a Music genre, genre of popular music that originated in the United States as "rock and roll" in the late 1940s and early 1950s, developing into a range of styles from the mid-1960s, primarily in the United States and the United Kingdo ...
ians so that they appeared to be wearing the company's boots in heaven. When some of these musicians' families saw the advert, they reacted, leading Dr Martens to dismiss their advertising agency
Saatchi & Saatchi.
In 2008, it discontinued the print edition, becoming exclusively an
online magazine. In November 2020, ''Fact'' resumed producing a large format bi-annual print magazine, with editions in Autumn/Winter 2020, Fall/Winter 2021, and Spring/Summer 2022.
Recognition
''Fact'' was named "music website of the year" by ''
The New Yorker'' in 2007 and has been described as "influential" by ''
The Guardian
''The Guardian'' is a British daily newspaper. It was founded in Manchester in 1821 as ''The Manchester Guardian'' and changed its name in 1959, followed by a move to London. Along with its sister paper, ''The Guardian Weekly'', ''The Guardi ...
''.
References
External links
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{{Authority control
2003 establishments in the United Kingdom
2008 disestablishments in the United Kingdom
Music magazines published in the United Kingdom
Online magazines published in the United Kingdom
Defunct magazines published in the United Kingdom
Magazines established in 2003
Magazines disestablished in 2008
Online magazines with defunct print editions
British music websites