Facial Tissue
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Facial tissue and paper handkerchief refers to a class of soft, absorbent,
disposable A disposable (also called disposable product) is a product designed for a single use after which it is recycled or is disposed as solid waste. The term is also sometimes used for products that may last several months (e.g. disposable air filt ...
paper Paper is a thin sheet material produced by mechanically or chemically processing cellulose fibres derived from wood, Textile, rags, poaceae, grasses, Feces#Other uses, herbivore dung, or other vegetable sources in water. Once the water is dra ...
s that are suitable for use on the
face The face is the front of the head that features the eyes, nose and mouth, and through which animals express many of their emotions. The face is crucial for human identity, and damage such as scarring or developmental deformities may affect th ...
. They are disposable alternatives for cloth
handkerchief A handkerchief (; also called a hankie or, historically, a handkercher or a ) is a form of a kerchief or bandanna, typically a hemmed square of thin fabric which can be carried in the pocket or handbag for personal hygiene purposes such as w ...
s. The terms are commonly used to refer to the type of paper tissue, usually sold in boxes, that is designed to facilitate the expulsion of
nasal mucus The nasal mucosa lines the nasal cavity. It is part of the respiratory mucosa, the mucous membrane lining the respiratory tract. The nasal mucosa is intimately adherent to the periosteum or perichondrium of the nasal conchae. It is continuous w ...
from the
nose A nose is a sensory organ and respiratory structure in vertebrates. It consists of a nasal cavity inside the head, and an external nose on the face. The external nose houses the nostrils, or nares, a pair of tubes providing airflow through the ...
(
nose-blowing Nose-blowing is the act of expelling nasal mucus by exhaling forcefully through the nose. This is usually done into a facial tissue or handkerchief, facial tissues being more hygienic as they are disposed of after each use while handkerchiefs are ...
) although it may refer to other types of facial tissues such as napkins and wipes. Facial tissues are often referred to simply as "tissues", or (in Canada and the United States) by the
generic trademark A generic trademark, also known as a genericized trademark or proprietary eponym, is a trademark or brand name that, because of its popularity or significance, has become the generic term for, or synonymous with, a general class of products or ...
"
Kleenex Kleenex is a brand name primarily known for their line of facial tissues. Often used informally as a genericized trademark for facial tissue, ''Kleenex'' is a registered trademark of Kimberly-Clark applied to products made in 78 countries. The ...
", which popularized the invention and its use outside of Japan.


Manufacture

Facial tissue and paper handkerchiefs are made from the lowest basis weights
tissue paper Tissue paper, or simply tissue, is a lightweight paper or light crêpe paper. Tissue can be made from recycled pulp (paper), paper pulp on a paper machine. Tissue paper is very versatile, and different kinds are made to best serve these purposes ...
(14–18 g/m2). The surface is often made smoother by light
calender A calender is a series of hard pressure rollers used to finish a sheet of material such as paper, textiles, rubber, or plastics. Calender rolls are also used to form some types of plastic films and to apply coatings. Some calender rolls are ...
ing. These paper types consist usually of 2–3 plies. Because of high quality requirements the base tissue is normally made entirely from pure
chemical pulp Pulp is a fibrous lignocellulosic material prepared by chemically, semi-chemically, or mechanically isolating the cellulosic fibers of wood, fiber crops, waste paper, or rags. Mixed with water and other chemicals or plant-based additives, pu ...
, but might contain added selected recycled fiber. The tissue paper might be treated with softeners,
lotion Lotion is a low-viscosity topical preparation intended for application to the skin. By contrast, creams and gels have higher viscosity, typically due to lower water content. Lotions are applied to external skin with bare hands, a brush, a clea ...
s or added
perfume Perfume (, ) is a mixture of fragrance, fragrant essential oils or aroma compounds (fragrances), Fixative (perfumery), fixatives and solvents, usually in liquid form, used to give the human body, animals, food, objects, and living-spaces an agre ...
to get the right properties or "feeling". The finished facial tissues or handkerchiefs are folded and put in pocket-size packages or a box dispenser. Facial tissue may contain non-biodegradable additives for strength.


History

Facial tissue has been used for centuries in Japan, in the form of
washi is traditional Japanese paper processed by hand using fibers from the inner bark of the gampi tree, the mitsumata shrub (''Edgeworthia chrysantha''), or the paper mulberry (''kōzo'') bush. ''Washi'' is generally tougher than ordinary ...
() or
Japanese tissue Japanese tissue is a thin, strong paper made from vegetable fibers. Japanese tissue may be made from one of three plants, the ''kōzo'' plant (''Broussonetia papyrifera'', paper mulberry tree), the mitsumata (''Edgeworthia chrysantha'') shrub ...
, as described in this 17th-century European account of the voyage of
Hasekura Tsunenaga was a kirishitan Japanese samurai and retainer of Date Masamune, the daimyō of Sendai. He was of Japanese imperial descent with ancestral ties to Emperor Kanmu. Other names include Philip Francis Faxicura, Felipe Francisco Faxicura, and Ph ...
: :"They blow their noses in soft silky papers the size of a hand, which they never use twice, so that they throw them on the ground after usage, and they were delighted to see people around them precipitate themselves to pick them up." In 1924, facial tissues as they are known today were first introduced by
Kimberly-Clark Kimberly-Clark Corporation is an American multinational consumer goods and personal care corporation that produces mostly paper-based consumer products. The company manufactures sanitary paper products and surgical & medical instruments. Kimb ...
as
Kleenex Kleenex is a brand name primarily known for their line of facial tissues. Often used informally as a genericized trademark for facial tissue, ''Kleenex'' is a registered trademark of Kimberly-Clark applied to products made in 78 countries. The ...
. It was invented as a means to remove
cold cream Cold cream, also known as ''ceratum refrigerans'', is an emulsion of water and certain fats, usually including beeswax and various scent agents, designed to smooth skin and remove makeup. Cold cream is a water-in-oil emulsion (emulsion of small a ...
. Early advertisements linked Kleenex to
Hollywood Hollywood usually refers to: * Hollywood, Los Angeles, a neighborhood in California * Hollywood, a metonym for the cinema of the United States Hollywood may also refer to: Places United States * Hollywood District (disambiguation) * Hollywood ...
makeup departments and sometimes included endorsements from movie stars (
Helen Hayes Helen Hayes MacArthur (; October 10, 1900 – March 17, 1993) was an American actress. Often referred to as the "First Lady of American Theatre", she was the second person and first woman to win EGOT, the EGOT (an Emmy, a Grammy, an Oscar, and ...
and
Jean Harlow Jean Harlow (born Harlean Harlow Carpenter; March 3, 1911 – June 7, 1937) was an American actress. Known for her portrayal of "bad girl" characters, she was the leading sex symbol of the early 1930s and one of the defining figures of the ...
) who used Kleenex to remove their theatrical makeup with cold cream. It was the customers that started to use Kleenex as a disposable handkerchief, and a reader review in 1926 by a newspaper in
Peoria, Illinois Peoria ( ) is a city in Peoria County, Illinois, United States, and its county seat. Located on the Illinois River, the city had a population of 113,150 as of the 2020 United States census, 2020 census, making it the List of municipalities in Ill ...
found that 60% of the users used it for blowing their nose. The other 40% used it for various reasons, including napkins and toilet paper. Kimberly-Clark also introduced pop-up, colored, printed, pocket, and 3-ply facial tissues.


Leading global players

The leading global playersFacial Tissue Paper Market Global Industry Analysis 2020 to 2026 Forecast Analysis Covers Manufacturing Size and Share Status by Top Region

June 5, 2020, press release=The Expresswire
in Facial Tissue Market are: *
Procter & Gamble The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio. It was founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health/con ...
* Seventh Generation *
Kimberly-Clark Kimberly-Clark Corporation is an American multinational consumer goods and personal care corporation that produces mostly paper-based consumer products. The company manufactures sanitary paper products and surgical & medical instruments. Kimb ...
*
Essity Essity AB (commonly known as Essity) is a Swedish multinational company specializing in hygiene and health products headquartered in Stockholm, Sweden. Established in 2017 through a spin-off from the forest products company Svenska Cellulosa ...
*
Asia Pulp and Paper Asia Pulp & Paper (APP) is an Indonesian pulp and paper company based in Jakarta, Indonesia. One of the largest pulp and paper companies in the world, it was founded as Tjiwi Kimia by Eka Tjipta Widjaja in 1972. Asia Pulp & Paper is a subsidi ...
* Hengan International * Vinda International *
Georgia-Pacific Georgia-Pacific LLC is an American pulp and paper company based in Atlanta, Georgia (U.S. state), Georgia, and is one of the world's largest manufacturers and distributors of Tissue paper, tissue, Pulp (paper), pulp, paper, toilet and paper towe ...
* Sofidel Group * WEPA Group * Metsa Group * CMPC Tissue * Industrie Cartarie Tronchetti (ICT) *
Kruger Krüger, Krueger, Kreuger‘’’’ or Kruger (without the umlaut ü) are German surnames originating from '' Krüger'', meaning tavern-keeper in Low German and potter in Central German and Upper German, both associated with the Germanic wor ...
* Cascades * C&S Paper * Sallettalen y Briand s.l (sbpapel)


Notable brands in the United States

* Puffs *
Kleenex Kleenex is a brand name primarily known for their line of facial tissues. Often used informally as a genericized trademark for facial tissue, ''Kleenex'' is a registered trademark of Kimberly-Clark applied to products made in 78 countries. The ...
* Scotties * Seventh Generation * Fiora * Nice 'N Soft *
Marcal The Marcal is a right tributary of the Rába which rises near Sümeg in the Bakony region of western Hungary. The river flows north and reaches Ukk on the Little Hungarian Plain. The Marcal follows a path similar to the Rába, and in many pla ...
* Green Forest


Notable brands outside the United States

* Tempo (brand) * Renova (brand)


See also

*
Handkerchief A handkerchief (; also called a hankie or, historically, a handkercher or a ) is a form of a kerchief or bandanna, typically a hemmed square of thin fabric which can be carried in the pocket or handbag for personal hygiene purposes such as w ...
*
Tissue paper Tissue paper, or simply tissue, is a lightweight paper or light crêpe paper. Tissue can be made from recycled pulp (paper), paper pulp on a paper machine. Tissue paper is very versatile, and different kinds are made to best serve these purposes ...


References


External links

* {{Paper products Personal hygiene products Paper products Domestic implements de:Taschentuch fr:Mouchoir