''7 for 7'' is the seventh
extended play
An extended play record, usually referred to as an EP, is a musical recording that contains more tracks than a single but fewer than an album or LP record. by the South Korean boy band
Got7. It was released on October 10, 2017, by
JYP Entertainment
JYP Entertainment Corporation () is a South Korean multinational entertainment and record label conglomerate founded in 1997 by J. Y. Park. It is one of the largest entertainment companies in South Korea, and operates as a record label, tale ...
.
The Taiwanese edition of ''7 for 7'', released on November 10, 2017, includes the Chinese version of "Face" as the eighth track. On December 7, the disc was re-released with a new graphic called "Present Edition".
Background
On September 20, 2017, JYP Entertainment announced Got7's new extended play ''7 for 7'', revealing the title and the release date with a short video showing seven triangular pendants brought together to form the
heptagon
In geometry, a heptagon or septagon is a seven-sided polygon or 7-gon.
The heptagon is sometimes referred to as the septagon, using "sept-" (an elision of '' septua-'', a Latin-derived numerical prefix, rather than '' hepta-'', a Greek-derived n ...
of the group's logo.
The title track was disclosed on September 26, followed by the songs preview on October 8.
Got7 presented the album on October 6 at the Hall of Peace of
Kyunghee University
Kyung Hee University (abbreviated to KHU) (Hangul: 경희대학교; Hanja: 慶熙大學校) is a private research university in South Korea with campuses in Seoul and Suwon. Founded in 1949, it is widely regarded as one of the best universities i ...
in
Seoul
Seoul (; ; ), officially known as the Seoul Special City, is the Capital city, capital and largest metropolis of South Korea.Before 1972, Seoul was the ''de jure'' capital of the North Korea, Democratic People's Republic of Korea (North Korea ...
, performing before 4,000 fans during a showcase broadcast simultaneously on
V Live
V Live (stylized as VLIVE), sometimes referred to as V App, is a South Korean live video streaming service that allows celebrities based in the country to broadcast live videos such as live chat sessions with fans, performances, reality shows ...
and presented by Soran's Go Young-bae; ''7 for 7'' was released the following day together with the music video of title track "You Are".
''7 for 7'' emphasizes, starting from the title, the number 7, recalling the name of the group, the number of members, the fact that it is Got7's seventh Korean extended play, and the seven months since the release of their previous album, ''
Flight Log: Arrival''.
Breaking away from the ''Flight Log'' trilogy, which represented the intensity of youth, the new record explores the coexistence of darkness and anxiety in it,
with instability as a central theme,
and focuses on showing the unity of the group as one.
The members wrote the lyrics of, and sometimes composed, each of the tracks, showing their own interpretation of anxiety.
"Moon U", whose sound recalls that of
Bruno Mars
Peter Gene Hernandez (born October 8, 1985), known professionally as Bruno Mars, is an American singer, songwriter, and record producer. He is known for his stage performances, retro showmanship, and for performing in a wide range of musical ...
, was co-written and co-composed by Youngjae under the pseudonym Ars, and sees BamBam writing part of the lyrics.
The song compares the incomplete moon covered in the clouds of the evening to the face of a loved one, indicating that you are thinking of them.
Leader JB, under the pseudonym Defsoul, worked on the
alternative R&B
Alternative R&B (also referred to as alt-R&B, indie R&B, hipster R&B, dark R&B, emo R&B and left-field R&B) is a term used by music journalists to describe a stylistic alternative to contemporary R&B that began in the mid 2000s and came to prom ...
piece "Teenager", and the
pop
Pop or POP may refer to:
Arts, entertainment, and media Music
* Pop music, a musical genre Artists
* POP, a Japanese idol group now known as Gang Parade
* Pop!, a UK pop group
* Pop! featuring Angie Hart, an Australian band
Albums
* ''Pop'' (G ...
and
tropical house
Tropical house, also known as trop house, is a subgenre of house music, and a derivation of tropical music, with elements of dancehall and Balearic house. Artists of the genre are often featured at various summer festivals such as Tomorrowland ...
song "You Are", which he wrote and composed while promoting
JJ Project
JJ Project () is a South Korean duo, consisting of Jay B and Jinyoung. They were formed by JYP Entertainment and released their debut single "Bounce" in May 2012. They later debuted as a part of Got7 in January 2014.
Career
In 2009, Lim Ja ...
's album ''
Verse 2
''Verse 2'' is the first extended play by South Korean male duo JJ Project. It was released on July 31, 2017 under JYP Entertainment and incorporates a variety of genres like pop, hip-hop and rock. The album contains eight tracks, with two only ...
'' in August.
"Teenager" is a mid-tempo song featuring
trap
A trap is a mechanical device used to capture or restrain an animal for purposes such as hunting, pest control, or ecological research.
Trap or TRAP may also refer to:
Art and entertainment Films and television
* ''Trap'' (2015 film), Fil ...
and
chiptune elements, and is about a pure love and a person who makes you feel younger.
"You Are" was inspired by the skies of the Japanese film ''
Your Name
is a 2016 Japanese animated romantic fantasy film produced by CoMix Wave Films. It depicts a high school boy in Tokyo and a high school girl in the Japanese countryside who suddenly and inexplicably begin to swap bodies. The film was commissio ...
''; the initial title was "Beautiful Sky", which was later changed at the suggestion of
J.Y. Park taking into consideration the lyrics of the song,
which express gratitude towards a loved one – be it a friend, a parent or a lover – for their support, comparing them to the sky that one looked at when they were exhausted and that gave the motivation to move on.
The melody gives the sensation of awakening from sleep and gradually rising from a place that made you feel trapped.
Among the songwriters and composers of the song there are also Mirror Boy, D.ham and Moon Hanmiru.
The music video shows the members wandering the streets of
Hong Kong
Hong Kong ( (US) or (UK); , ), officially the Hong Kong Special Administrative Region of the People's Republic of China (abbr. Hong Kong SAR or HKSAR), is a city and special administrative region of China on the eastern Pearl River Delta i ...
only to find each other, evoking the record's theme of unity.
Jinyoung worked on the lyrics and music for "Firework", a song that was completed the previous April for JJ Project, but was then kept aside for Got7.
The song gives comfort by comparing anxiety to a firework that sooner or later will explode and disappear.
BamBam wrote and composed the jazz ballad "Remember You", which features piano melodies overlapped by the synthesizer, and talks about the anxiety of being in love.
Yugyeom worked on "To Me", which expresses loneliness and fatigue;
the album ends with the
electropop
Electropop is a hybrid music genre combining elements of electronic and pop genres. Writer Hollin Jones has described it as a variant of synth-pop with heavy emphasis on its electronic sound. The genre was developed in the 1980s and saw a r ...
ballad
A ballad is a form of verse, often a narrative set to music. Ballads derive from the medieval French ''chanson balladée'' or '' ballade'', which were originally "dance songs". Ballads were particularly characteristic of the popular poetry and ...
"Face", a melancholy song about missing someone, which sees Jackson, Mark and BamBam writing the rap,
reflecting on their experience as foreign singers in Korea.
Critical reception
The record received overall positive reviews. Commenting on the participation of the whole group in the writing and composition of the songs of ''7 for 7'', ''
Newsis
Newsis News Agency (Newsis) ( ko, 뉴시스통신사) is a privately owned news agency in South Korea
South Korea, officially the Republic of Korea (ROK), is a country in East Asia, constituting the southern part of the Korea, Korean Pe ...
'' defined the album "a direct testimony of Got7's present and a clear preview of their future".
In her review for ''
The Korea Herald
''The Korea Herald'' is a leading English-language daily newspaper founded in 1953 and published in Seoul, South Korea. The editorial staff is composed of Korean and international writers and editors, with additional news coverage drawn from int ...
'', Hong Dam-young made parallels with the sounds of JJ Project's EP ''
Verse 2
''Verse 2'' is the first extended play by South Korean male duo JJ Project. It was released on July 31, 2017 under JYP Entertainment and incorporates a variety of genres like pop, hip-hop and rock. The album contains eight tracks, with two only ...
'', which reflected on the past and raised questions about the uncertainty of the future, judging ''7 for 7'' "an introspective album that stirs listeners' emotions" and an extension of ''Verse 2''.
For Hong You-kyoung of ''
Korea JoongAng Daily'', "Got7 challenges the notion that autumn is a solemn season with an upbeat sound on their cheerful and refreshing album ''7 for 7'', featuring energetic songs and a fun-loving vibe."
''IZM'' Kang Min-jung gave the record 2.5 stars out of 5, calling it a turning point for Got7, and appreciated, on the whole, the presence of the members in the music credits and that they were slowly finding their own style.
She noticed how the masculinity emphasized by the group early in their career taking
2PM
2PM (; romanized; ''Tupiem'') is a South Korean boy band formed by JYP Entertainment. The group is composed of six members: Jun. K (formerly known as Junsu), Nichkhun, Taecyeon, Wooyoung, Junho and Chansung. Originally a seven-piece group, fo ...
as an example had disappeared, adding instead a natural touch,
and underlined the change in the sounds, which move away from "the stereotypes of dance music of male idol groups such as strong bass, trap rhythms, synthesizers and defined group choreographies", instead borrowing the colors of pop and presenting "sophisticated music".
While appreciating the softness of "You Are", "Firework" and "Remember You", Kim pointed out that the lack of strength and a clear development were gaps to fill.
According to ''Billboard'', "'You Are' veers away from the group's more recent performance and hip-hop-focused singles. Instead, it focuses on the uplifting, mellow tones of the group's vocalists and counters them with hard-hitting raps from Got7's rappers, crafting an evocative pop-EDM track", "sentimental in its soaring builds and sweeping melodies".
Track listing
Charts
Release history
References
{{Authority control
2017 EPs
Got7 EPs
Korean-language EPs
JYP Entertainment EPs