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FUN88 is an
online betting Online gambling (also known as iGaming or iGambling) is any kind of gambling conducted on the internet. This includes virtual Online poker, poker, Online casino, casinos, and sports betting. The first online gambling venue opened to the genera ...
site. The company was founded in China and currently operates in Asia, Europe and South America. In the UK, FUN88 operates through a white-label partnership with
TGP Europe TGP Europe is a company operating multiple online gambling websites, located in Douglas, Isle of Man. Services TGP Europe manages white-label partnerships for various overseas gambling businesses. In order to access the UK market a number of ...
and is regulated by the
Gambling Commission The Gambling Commission is an executive, non-departmental public body of the Government of the United Kingdom responsible for regulating gambling and supervising gaming law in Great Britain. Its remit covers arcades, betting, bingo, casin ...
in Great Britain.


History

FUN88 was founded in June, 2009. The company operated first in Asia before expanding to Europe in the same year, establishing a headquarters in the Isle of Man along with several other betting outfits. FUN88 then gained exposure through a number of
Premier League The Premier League is a professional association football league in England and the highest level of the English football league system. Contested by 20 clubs, it operates on a system of promotion and relegation with the English Football Lea ...
sponsorship deals, firstly with
Burnley FC Burnley Football Club () is a professional football club based in Burnley, Lancashire, England. The team compete in the Premier League, the top tier of the English football league system. Founded in 1882, Burnley were one of the first to beco ...
and then
Tottenham Hotspur Tottenham Hotspur Football Club, commonly referred to as simply Tottenham (, , , ) or Spurs, is a professional Association football, football club based in Tottenham, North London, England. The club itself has stated that it should always ...
and
Newcastle United Newcastle United Football Club is a professional association football club based in Newcastle upon Tyne, Tyne and Wear, England. The club competes in the Premier League, the top tier of English football league system, English football. Since th ...
.


Sponsorship

FUN88 has partnered with athletes and clubs in recent years, most notably the late
Kobe Bryant Kobe Bean Bryant ( ; August 23, 1978 – January 26, 2020) was an American professional basketball player. A shooting guard, he List of NBA players who have spent their entire career with one franchise, spent his entire 20-year career with t ...
,
Newcastle United Newcastle United Football Club is a professional association football club based in Newcastle upon Tyne, Tyne and Wear, England. The club competes in the Premier League, the top tier of English football league system, English football. Since th ...
and
Tottenham Hotspur Tottenham Hotspur Football Club, commonly referred to as simply Tottenham (, , , ) or Spurs, is a professional Association football, football club based in Tottenham, North London, England. The club itself has stated that it should always ...
. FUN88's first major European sponsorship deal was with
Premier League The Premier League is a professional association football league in England and the highest level of the English football league system. Contested by 20 clubs, it operates on a system of promotion and relegation with the English Football Lea ...
side
Burnley FC Burnley Football Club () is a professional football club based in Burnley, Lancashire, England. The team compete in the Premier League, the top tier of the English football league system. Founded in 1882, Burnley were one of the first to beco ...
between 2010 and 2012. They were then announced as
Tottenham Hotspur Tottenham Hotspur Football Club, commonly referred to as simply Tottenham (, , , ) or Spurs, is a professional Association football, football club based in Tottenham, North London, England. The club itself has stated that it should always ...
's Asian Betting and Gaming Partner in 2014, a partnership that has lasted for almost a decade. In 2017,
Newcastle United Newcastle United Football Club is a professional association football club based in Newcastle upon Tyne, Tyne and Wear, England. The club competes in the Premier League, the top tier of English football league system, English football. Since th ...
unveiled FUN88 as their front-of-shirt sponsor in a long-term deal. In April 2023, Premier League clubs agreed to phase out front-of-shirt betting sponsors with a deadline set at the beginning of 2026/27 season.
The Athletic ''The Athletic'' is a subscription-based sports journalism department of ''The New York Times''. It provides national and local coverage in 47 North American cities as well as the United Kingdom. ''The Athletic'' also covers national stories ...
reported that sleeve-sponsorship and perimeter advertising will still be prominent. In June 2023, it was confirmed that FUN88 would no longer sponsor
Newcastle United Newcastle United Football Club is a professional association football club based in Newcastle upon Tyne, Tyne and Wear, England. The club competes in the Premier League, the top tier of English football league system, English football. Since th ...
on the front-of-shirt and they entered into a long-term deal as Asian betting partner. The deal was widely-reported to have been agreed in order for Newcastle to pursue a more lucrative sponsor. The club confirmed a record deal with Saudi Arabian events company, Sela, worth £25m per year shortly afterwards. Fun88 India partnered with
Dabang Delhi Dabang Delhi K.C. is a professional kabaddi team based in New Delhi, India, that plays in the Pro Kabaddi League. The team is currently led by Ashu Malik and coached by Joginder Narwal. The team is owned by Radha Kapoor and they play their hom ...
KC as Title sponsor. FUN88 brand ambassadors have included
Iker Casillas Iker Casillas Fernández (; born 20 May 1981) is a Spanish former professional footballer who played as a goalkeeper and currently works as a football commentator. Popularly dubbed "''San Iker''" ("Saint Iker") for his ability to produce miracu ...
,
Steve Nash Stephen John Nash (born 7 February 1974) is a Canadian professional basketball coach and former player who most recently served as head coach of the Brooklyn Nets of the National Basketball Association (NBA). He played 18 seasons in the NBA, ...
,
Daren Sammy Daren Julius Garvey Sammy SLC N.Pk (born 20 December 1983) is a Saint Lucian cricketer who played international cricket for the West Indies. He is currently serving as the head coach of the West Indies cricket team in limited overs cricket. ...
,
Dale Steyn Dale Willem Steyn (; born 27 June 1983) is a South African former professional cricketer who played for the South African cricket team. He is regarded by many as the greatest bowler of the modern era. Steyn's ability to produce late swing at hi ...
and
Tony Parker William Anthony Parker Jr. (born 17 May 1982) is a French-American former professional basketball player and majority owner of ASVEL Basket, LDLC ASVEL of the LNB Élite and the EuroLeague. The son of a basketball pro, Parker started his career ...
.


References

{{reflist Online gambling companies Gambling websites Internet properties established in 2009 Chinese companies established in 2009 Gambling companies of China Gambling companies established in 2009