FRAM is an American brand of automotive replacement parts offering

oil filter An oil is any nonpolar chemical substance that is composed primarily of hydrocarbons and is hydrophobic (does not mix with water) and lipophilic (mixes with other oils). Oils are usually flammable and surface active. Most oils are unsatur ...

air filter A particulate air filter is a device composed of fibrous, or porous materials which removes particulates such as smoke, dust, pollen, mold, viruses and bacteria from the air. Filters containing an adsorbent or catalyst such as charcoal (carbo ...

fuel filter A fuel filter is a filter used to screen out foreign particles or liquids from the fuel. Most internal combustion engine An internal combustion engine (ICE or IC engine) is a heat engine in which the combustion of a fuel occurs with an o ...

s, and similar products. As of 1936, FRAM produces original equipment for automotive manufacturers.

History

FRAM was founded by T. Edward Aldham and Frederick Franklin in 1932, to develop a replaceable oil filtering element. The company's name is a blend of Franklin and Aldham. FRAM incorporated in 1934, averaging a production of 10 filters per day. In 1936, FRAM began its partnership with automotive manufacturers, becoming original equipment on the 1936 Studebaker. In 1945, FRAM received the

Army-Navy "E" Award The Army-Navy "E" Award was an honor presented to companies and organizations during World War II whose production facilities achieved "Excellence in Production" ("E") of war equipment. The award was also known as the Army-Navy Production Award. ...

becoming the exclusive manufacturer for filter development. FRAM opened the industry's largest filtration engineering and research facility in 1973.

Advertising

FRAM introduced its first slogan, "The Dipstick Tells the Story" in 1942. FRAM introduced its iconic slogan, "You can pay me now, or pay me later" in 1971.

References

External links

Official website
{{US-company-stub American brands American companies established in 1932 Companies based in Cleveland Filter manufacturers