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Fiat Automobiles S.p.A., commonly known as simply Fiat ( , ; ), is an Italian automobile manufacturer. It became a part of
Fiat Chrysler Automobiles Fiat Chrysler Automobiles N.V. (FCA), now part of Stellantis, was an Italian-American multinational corporation primarily known as a manufacturer of Car, automobiles, commercial vehicles, List of auto parts, auto parts and production systems. ...
in 2014 and, in 2021, became a subsidiary of
Stellantis Stellantis N.V. is a multinational automaker formed in 2021 through the Mergers and acquisitions, merger of the Italian–American conglomerate Fiat Chrysler Automobiles (FCA) and the French PSA Group, PSA (Peugeot S.A.) Group. The company's hea ...
through its Italian division,
Stellantis Europe Stellantis Europe S.p.A. (formerly Fiat Group Automobiles S.p.A. and FCA Italy S.p.A.), is the Italian subsidiary of the multinational automaker Stellantis, dedicated to the production and selling of passenger cars and light commercial vehicles ...
. Fiat Automobiles was formed in January 2007 when
Fiat S.p.A. Fiat S.p.A., or ''Fabbrica Italiana Automobili Torino'' (Italian Automobile Factory of Turin), was an Italian holding company whose original and core activities were in the automotive industry, and that was succeeded by Fiat Chrysler Automobil ...
reorganized its automobile business, and traces its history back to 1899, when the first Fiat automobile, the
Fiat 4 HP The Fiat 4 HP (also known as the 3½ HP or 3½ CV) was the first model of car produced by FIAT, from 1899 to 1900 based on a third party design. Background The 4 HP is related to the Ceirano brothers—Giovanni, Ernesto and Matteo—who were an ...
, was produced. Fiat Automobiles is the largest automobile manufacturer in Italy. During its more than century-long history, it remained the largest automobile manufacturer in Europe and the third in the world after
General Motors General Motors Company (GM) is an American Multinational corporation, multinational Automotive industry, automotive manufacturing company headquartered in Detroit, Michigan, United States. The company is most known for owning and manufacturing f ...
and
Ford Ford commonly refers to: * Ford Motor Company, an automobile manufacturer founded by Henry Ford * Ford (crossing), a shallow crossing on a river Ford may also refer to: Ford Motor Company * Henry Ford, founder of the Ford Motor Company * Ford F ...
for over 20 years, until the car industry crisis in the late 1980s. In 2013, Fiat S.p.A. was the second-largest European automaker by volumes produced and the seventh in the world, while FCA was the world's eighth-largest automaker. In 1970, Fiat Automobiles employed more than 100,000 in Italy when its production reached the highest number, 1.4 million cars, in that country. As of 2002, it built more than 1 million vehicles at six plants in Italy and the country accounted for more than a third of the company's revenue. Fiat has also manufactured railway engines, military vehicles, farm tractors,
aircraft An aircraft ( aircraft) is a vehicle that is able to flight, fly by gaining support from the Atmosphere of Earth, air. It counters the force of gravity by using either Buoyancy, static lift or the Lift (force), dynamic lift of an airfoil, or, i ...
, and weapons such as the
Fiat–Revelli Modello 1914 The Fiat–Revelli Modello 1914 was an Italian water-cooled medium machine gun produced from 1914 to 1918. It was the standard machine-gun of the Italian Army in World War I, and was used in limited numbers into World War II. The ammunition was ...
. Fiat-brand cars are built in several locations around the world. Outside Italy, the largest country of production is Brazil, where the Fiat brand was the market leader for many years. The group also has factories in Argentina, Poland and Mexico (where Fiat-brand vehicles are manufactured at plants owned and operated by
Stellantis North America FCA US, LLC, doing business as Stellantis North America and known historically as Chrysler ( ), is one of the " Big Three" automobile manufacturers in the United States, headquartered in Auburn Hills, Michigan. It is the American subsidiary of ...
for export to the United States, Brazil, Italy and other markets) and a long history of licensing manufacture of its products in other countries. Fiat Automobiles has received many international awards for its vehicles, including nine
European Car of the Year The European Car of the Year award is an international Car of the Year award established in 1964 by a collective of automobile magazines from different countries in Europe. The current organising media of the award are '' Auto'' (Italy), '' Aut ...
awards, the most of any other manufacturer, and it ranked many times as the lowest level of emissions by vehicles sold in Europe.


History

On 11 July 1899,
Giovanni Agnelli Giovanni Agnelli (13 August 1866 – 16 December 1945) was an Italian industrialist and principal founder of Fiat S.p.A., established in 1899. Under his leadership, Fiat became a cornerstone of Italy's automotive industry, significantly contr ...
was part of the group of founding members of FIAT, ''Fabbrica Italiana di Automobili Torino''. The first Fiat plant opened in 1900 with 35 staff making 24 cars. Known from the beginning for the talent and creativity of its engineering staff, by 1903 Fiat made a small profit and produced 135 cars; this grew to 1,149 cars by 1906. The company then went public selling shares via the
Milan stock exchange Borsa Italiana () or Borsa di Milano (), based in Milan at Mezzanotte Palace, is the Italian stock exchange. It manages and organises domestic market, regulating procedures for admission and listing of companies and intermediaries and supervi ...
. Agnelli led the company until his death in 1945, while
Vittorio Valletta Vittorio Valletta (28 July 1883 – 10 August 1967) was an Italian industrialist and president of Fiat S.p.A. from 1946 to 1966. Early life Born at Sampierdarena near Genoa, he was the son of Federico Valletta, of Brindisi origin (Pale ...
administered the firm's daily activities. Its first car, the 3 ½ CV (of which only 24 copies were built, all bodied by
Alessio Alessio is an Italian male name, Italian form of Alexius. Individuals with the given name Alessio *Alessio Ascalesi (1872–1952), Italian cardinal * Alessio Bandieri (born 1974), Italian footballer * Alessio Boni (born 1966), Italian actor * A ...
of Turin) was based on a design purchased from
Ceirano GB & C Ceirano GB & C was a historic automobile company, founded in October 1888 by Giovanni Battista Ceirano, Emanuele di Bricherasio, Attilio Calligaris, Pietro Fenoglio and Cesare Goria Gatti. The new company was based in Turin, where it began to b ...
and had a boxer twin engine. In 1903, Fiat produced its first truck. In 1908, the first Fiat was exported to the US. That same year, the first Fiat aircraft engine was produced. Also around the same time, Fiat taxis became popular in Europe. By 1910, Fiat was the largest automotive company in
Italy Italy, officially the Italian Republic, is a country in Southern Europe, Southern and Western Europe, Western Europe. It consists of Italian Peninsula, a peninsula that extends into the Mediterranean Sea, with the Alps on its northern land b ...
. That same year, a new plant was built in
Poughkeepsie Poughkeepsie ( ) is a city within the Town of Poughkeepsie, New York. It is the county seat of Dutchess County, with a 2020 census population of 31,577. Poughkeepsie is in the Hudson River Valley region, midway between the core of the New ...
, NY, by the newly founded American F.I.A.T. Automobile Company. Owning a Fiat at that time was a sign of distinction. The cost of a Fiat in the US was initially $4,000 and rose to $6,400 in 1918, compared to $825 and $525 for a
Ford Model T The Ford Model T is an automobile that was produced by the Ford Motor Company from October 1, 1908, to May 26, 1927. It is generally regarded as the first mass-affordable automobile, which made car travel available to middle-class Americans. Th ...
in 1908 and 1918 respectively. During
World War I World War I or the First World War (28 July 1914 – 11 November 1918), also known as the Great War, was a World war, global conflict between two coalitions: the Allies of World War I, Allies (or Entente) and the Central Powers. Fighting to ...
, Fiat had to devote all of its factories to supplying the Allies with aircraft, engines, machine guns, trucks, and ambulances. Upon the entry of the US into the war in 1917, the factory was shut down as US regulations became too burdensome (the site was eventually sold to
Western Publishing Western Publishing, also known as Western Printing and Lithographing Company, was an American company founded in 1907 in Racine, Wisconsin, best known for publishing the Little Golden Books. Its Golden Books Family Entertainment division also ...
). After the war, Fiat introduced its first tractor, the 702. By the early 1920s, Fiat had a market share in Italy of 80%. In 1921, workers seized Fiat's plants and hoisted the red flag of communism over them. Agnelli responded by quitting the company. However, the
Italian Socialist Party The Italian Socialist Party (, PSI) was a Social democracy, social democratic and Democratic socialism, democratic socialist political party in Italy, whose history stretched for longer than a century, making it one of the longest-living parti ...
and its ally organization, the
Italian General Confederation of Labour The Italian General Confederation of Labour (, , CGIL ) is a national trade union centre in Italy. It was formed by an agreement between socialists, communists, and Christian democrats in the "Pact of Rome" of June 1944. In 1950, socialists and ...
, in an effort to effect a compromise with the centrist parties ordered the occupation ended. In 1922, Fiat began to build the famous
Lingotto Lingotto is a building complex on Via Nizza in Turin, Italy. It once housed a car factory built by Italian automotive company Fiat and today houses the administrative headquarters of the manufacturer and a multipurpose centre projected by arc ...
car factory—then the largest in Europe—which opened in 1923. It was the first Fiat factory to use assembly lines; by 1925, Fiat controlled 87% of the Italian car market. In 1928, with the
509 __NOTOC__ Year 509 (DIX) was a common year starting on Thursday of the Julian calendar. At the time, it was known as the Year of the Consulship of Inportunus without colleague (or, less frequently, year 1262 ''Ab urbe condita''). The denomina ...
, Fiat included insurance in the purchase price. Fiat made military machinery and vehicles during World War II for the
Army An army, ground force or land force is an armed force that fights primarily on land. In the broadest sense, it is the land-based military branch, service branch or armed service of a nation or country. It may also include aviation assets by ...
and ''
Regia Aeronautica The Royal Italian Air Force (''Regia Aeronautica Italiana'') (RAI) was the air force of the Kingdom of Italy. It was established as a service independent of the Regio Esercito, Royal Italian Army from 1923 until 1946. In 1946, the monarchy was ...
'' and later for the Germans. Fiat made fighter aircraft like the biplane CR.42 Falco, which was one of the most common Italian aircraft, along with
Savoia-Marchetti SIAI-Marchetti was an Italian aircraft manufacturer primarily active during the interwar period. History The original company was founded during 1915 as SIAI (''Società Idrovolanti Alta Italia'' – Seaplane Company of Upper Italy). As sugge ...
s, as well as light tanks (obsolete compared to their German and Soviet counterparts) and armored vehicles. The best Fiat aircraft was the G.55 fighter, which arrived too late and in too limited numbers. In 1943, the year
Benito Mussolini Benito Amilcare Andrea Mussolini (29 July 188328 April 1945) was an Italian politician and journalist who, upon assuming office as Prime Minister of Italy, Prime Minister, became the dictator of Fascist Italy from the March on Rome in 1922 un ...
was overthrown, the
National Liberation Committee The National Liberation Committee (, CLN) was a political umbrella organization and the main representative of the Italian resistance movement fighting against the occupying forces of Nazi Germany and the fascist collaborationist forces of the ...
removed the
Agnelli Agnelli () is an Italian surname literally meaning "lambs". Notable people with the surname include: *Members of the Agnelli family, the industrial and business family of northern Italy, including: **Edoardo Agnelli (1831–1871), Italian entreprene ...
family from leadership roles in Fiat because of its ties to
Mussolini Benito Amilcare Andrea Mussolini (29 July 188328 April 1945) was an Italian politician and journalist who, upon assuming office as Prime Minister, became the dictator of Fascist Italy from the March on Rome in 1922 until his overthrow in 194 ...
's government. They were not returned until 1963, when Giovanni's grandson,
Gianni Gianni is an Italian name (occasionally a surname), a short form of the Italian Giovanni and a cognate of John meaning God is gracious. Gianni is the most common diminutive of Giovanni in Italian. People with this given name * Gianni Agnelli (19 ...
, took over as general manager until 1966, and as chairman until 1996. In 1970, Fiat employed more than 100,000 in Italy when its production reached the highest number, 1.4 million cars, in that country. As of 2002, Fiat built more than 1 million vehicles at six plants in Italy and the country accounted for more than a third of the company's revenue. Towards the end of 1976, it was announced that the Libyan government was to take a shareholding in the company in return for a capital injection. Other aspects of the Libyan agreement included the construction of a truck and bus plant at
Tripoli Tripoli or Tripolis (from , meaning "three cities") may refer to: Places Greece *Tripolis (region of Arcadia), a district in ancient Arcadia, Greece * Tripolis (Larisaia), an ancient Greek city in the Pelasgiotis district, Thessaly, near Larissa ...
. Chairman Agnelli candidly described the deal as "a classic petro-money recycling operation which will strengthen the Italian reserves, provide Fiat with fresh capital and give the group greater tranquility in which to carry out its investment programmes". On 29 January 2014, it was announced that Fiat S.p.A. (the former owner of Fiat Group) was to be merged into a new Netherlands-based holding company Fiat Chrysler Automobiles NV (FCA). On 1 August 2014, Fiat S.p.A. received the necessary shareholder approval to proceed with the merger, which became effective on 12 October 2014. FCA merged in 2019 with the French manufacturer
PSA Group Peugeot S.A., trading as Groupe PSA () (formerly PSA Peugeot Citroën from 1991 to 2016) was a French Multinational corporation, multinational Automotive industry, automotive manufacturing company which produced automobiles and motorcycles unde ...
, with the new conglomerate being named
Stellantis Stellantis N.V. is a multinational automaker formed in 2021 through the Mergers and acquisitions, merger of the Italian–American conglomerate Fiat Chrysler Automobiles (FCA) and the French PSA Group, PSA (Peugeot S.A.) Group. The company's hea ...
in 2020.


Presence


Europe

Fiat's main market is Europe, mainly focused on Italy. Historically successful in building city cars and Superminis, currently Fiat has a range of models focused on those two segments (accounting for the 84% of its sales in 2011). Fiat does not currently offer any large family cars, nor executive cars: these market segments are to some extent covered by the
Lancia Lancia Automobiles S.p.A. () is an Italian car manufacturer and a subsidiary of Stellantis Europe, which is the European subsidiary of Stellantis. The present legal entity of Lancia was formed in January 2007 when its corporate parent reorganise ...
,
Alfa Romeo Alfa Romeo Automobiles S.p.A. () is an Italian carmaker known for its sports-oriented vehicles, strong auto racing heritage, and iconic design. Headquartered in Turin, Italy, it is a subsidiary of Stellantis Europe and one of 14 brands of mu ...
and
Maserati Maserati S.p.A. () is an Italian luxury vehicle manufacturer. Established on 1 December 1914 in Bologna, Italy, the company's headquarters are now in Modena, and its emblem is a trident. The company has been owned by Stellantis since 2021. Ma ...
brands, which Fiat also owns. Fiat's share of the European market shrank from 9.4 percent in 2000 to 5.8 percent in the summer of 2004. At this point
Sergio Marchionne Sergio Marchionne (; 17 June 1952 – 25 July 2018) was an Italian-Canadian businessman, widely known for his turnarounds of the automakers Fiat and Chrysler, his business acumen and his outspoken and often frank approach, especially when dealing ...
was appointed as Fiat's chief executive. By March 2009 their market share had expanded to 9.1 percent. Marchionne introduced an informal climate and reduced the links in the chain of command from nine to five. He unilaterally decided to leave the Fiat group from
Confindustria The General Confederation of Italian Industry (), commonly known as Confindustria, is the Italy, Italian small, medium, and big enterprises federation, acting as a private and autonomous chamber of commerce, founded in 1910. The association netwo ...
and Federmeccanica, and to cancel the national collective labor agreement in the engineering sector by starting separate negotiations with some trade union organizations for a new specific company agreement in the automotive sector, starting from the Pomigliano production plant. Fiat built their five-story
Lingotto Lingotto is a building complex on Via Nizza in Turin, Italy. It once housed a car factory built by Italian automotive company Fiat and today houses the administrative headquarters of the manufacturer and a multipurpose centre projected by arc ...
plant between 1915 and 1918, at which time it was Europe's largest car manufacturing plant. Later the Mirafiori plant was built, also in
Turin Turin ( , ; ; , then ) is a city and an important business and cultural centre in northern Italy. It is the capital city of Piedmont and of the Metropolitan City of Turin, and was the first Italian capital from 1861 to 1865. The city is main ...
. To prepare for the production of the all-new
Fiat 128 The Fiat 128 is a transverse front-engine, front wheel drive small family car manufactured and marketed by Fiat from 1969 to 1985 as a two- or four-door sedan, three- or five-door station wagon as well as two- or three-door coupé. The 128 runn ...
, Fiat opened their Rivalta plant in October 1968. Until the 128 entered production, the plant was used to build sports versions of the
850 __NOTOC__ Year 850 ( DCCCL) was a common year starting on Wednesday of the Julian calendar. Events By place Europe * February 1 – King Ramiro I dies in his palace at Santa María del Naranco (near Oviedo), after an 8-year reign ...
and 124 as well as parts for the
Fiat Dino The Fiat Dino (Type 135) was a front-engine, rear-wheel-drive sports car produced by Fiat from 1966 to 1973. The Dino name refers to the Ferrari Dino V6 engine, produced by Fiat and installed in the cars to achieve the production numbers sufficien ...
. Fiat's 2018 range of passenger car engines comprised eleven units, eight petrols and three diesels. Their current range of models is the following: *
City car The A-segment is the first category in the passenger car classification system defined by the European Commission. It is used for city cars, the smallest category of passenger cars defined. A-segment sales represented approximately 4.2% of the ...
:
Fiat 500 The Fiat 500 (, ) is an Economy car, economy / city car that was manufactured and marketed by Fiat Automobiles from 1957 until 1975. It was sold as a two-door semi-convertible or saloon car and as a three-door panel van or estate car. Launched ...
,
Fiat Panda The Fiat Panda is a city car manufactured and marketed by Fiat Automobiles, Fiat since 1980, currently in its third generation. The first generation Panda, introduced in 1980 as the Mk1, was a Car body configurations#Two-box design, two-box, thr ...
*
Compact car Compact car is a vehicle size class—predominantly used in North America—that sits between subcompact cars and mid-size cars. "Small family car" is a British term and a part of the C-segment in the European car classification. However, before ...
: Fiat Tipo *
Mini MPV Mini MPV—an abbreviation for mini multi-purpose vehicle—is a vehicle size class for the smallest size of minivans/MPVs. The mini MPV size class sits below the compact MPV size class and the vehicles are often built on the platforms of B-segm ...
:
Fiat 500L The Fiat 500L is a mini MPV manufactured by Fiat under the Fiat Serbia joint venture and marketed globally since its debut at the 2012 Geneva Motor Show. Based on a variant of the GM Fiat Small platform, ''FCA Small Wide platform'', the 50 ...
*
Mini SUV A sport utility vehicle (SUV) is a car classification that combines elements of road-going passenger cars with features from off-road vehicles, such as raised ground clearance and four-wheel drive. There is no commonly agreed-upon definitio ...
:
Fiat 500X The Fiat 500X (Type 334) is a subcompact crossover SUV manufactured and marketed by Stellantis (formerly Fiat Chrysler Automobiles), since its debut at the 2014 Paris Motor Show. Following the 500L, and produced from 2014 (from 2016 model ye ...
* Roadster:
Fiat 124 Spider The Fiat 124 Sport Spider is a convertible sports car marketed by Fiat for model years 1966–1982 and by Pininfarina for 1982–1985 model years. Designed by and manufactured at the Italian ''carrozzeria'' Pininfarina factory, the monocoque, ...
Fiat sales in 2011 were up to 676,704 (less 17.3% versus the previous year): Light commercial vehicles are sold in Europe under the brand
Fiat Professional Fiat Professional is the brand name and subsidiary of Stellantis which manufactures light commercial vehicles and their passenger variants. It was launched on 17 April 2007 and replaced the Fiat Veicoli Commerciali division. Fiat Professional is ...
. Fiat was already exporting cars to the UK market by the outbreak of
World War II World War II or the Second World War (1 September 1939 – 2 September 1945) was a World war, global conflict between two coalitions: the Allies of World War II, Allies and the Axis powers. World War II by country, Nearly all of the wo ...
in 1939. Its market share increased rapidly during the 1970s, with the 127 supermini and
128 128 may refer to *128 (number), a natural number *AD 128, a year in the 2nd century AD *128 BC, a year in the 2nd century BC *128 (New Jersey bus) *128 Nemesis, a main-belt asteroid *Fiat 128, also known as the Zastava 128, a small family car **SEAT ...
range of small family cars being the biggest sellers, selling largely on practicality and efficiency. Fiat's market share increased further during the 1980s with the
Fiat Uno The Fiat Uno is a supermini manufactured and marketed by Fiat. Launched in 1983, the Uno was produced over a single generation (with an intermediate facelift, 1989) in three and five-door hatchback body styles until 1995 in Europe — and un ...
(imported to the UK from June 1983) being the company's best-seller in the UK, and its share fell sharply in the early 1990s before the arrival of the
Punto Punto may refer to: In music: * Punto (Venezuela), a style of Venezuelan music * Punto guajiro, a style of music of the Cuban countryside and its guajiros * Punto music, a style of music of Panama, Panamanian music In automobiles: * Fiat Punto, s ...
in March 1994 rejuvenated the company's UK fortunes. The second-generation Punto was a strong seller in the UK after its October 1999 launch, but the new modern-day
Fiat 500 The Fiat 500 (, ) is an Economy car, economy / city car that was manufactured and marketed by Fiat Automobiles from 1957 until 1975. It was sold as a two-door semi-convertible or saloon car and as a three-door panel van or estate car. Launched ...
(launched there in January 2008) has accounted for most of the company's UK sales in more recent years. The original Fiat 500 had been one of the few direct competitors for the iconic
Mini The Mini is a very small two-door, four-seat car, produced for four decades over a single generation, with many names and variants, by the British Motor Corporation (BMC) and its successors British Leyland and the Rover Group, and finally ...
during its 1960s heyday.


South America

Fiat has long invested in South America, mainly in
Brazil Brazil, officially the Federative Republic of Brazil, is the largest country in South America. It is the world's List of countries and dependencies by area, fifth-largest country by area and the List of countries and dependencies by population ...
(where Fiat has been the market leader for many years) and in
Argentina Argentina, officially the Argentine Republic, is a country in the southern half of South America. It covers an area of , making it the List of South American countries by area, second-largest country in South America after Brazil, the fourt ...
. They built their first Brazilian car plant in the
Greater Belo Horizonte Greater Belo Horizonte, Brazil, is the name usually used to describe the Belo Horizonte metropolitan region, which is composed of 34 municipalities. As of 2013, it is the third largest metropolitan area of Brazil with more than six million inhabi ...
city of
Betim Betim is a town in Minas Gerais, Brazil. The city belongs to the mesoregion Metropolitan of Belo Horizonte (BH) and to the microregion of Belo Horizonte. It is the fifth largest city in Minas Gerais and one of the 50 largest cities in the Southeas ...
in 1973, after initially assembling tractors there. The Brazilian range is similar to the European one, with the addition of a special family which derives from a common platform (called "Project 178"):
Palio Palio is the name given in Italy to an annual athletic contest, very often of a historical character, pitting the neighbourhoods of a town or the hamlets of a ''comune'' against each other. Typically, they are fought in costume and commemorate so ...
,
Siena Siena ( , ; traditionally spelled Sienna in English; ) is a city in Tuscany, in central Italy, and the capital of the province of Siena. It is the twelfth most populated city in the region by number of inhabitants, with a population of 52,991 ...
, Palio Weekend and
Strada Various Eateries Trading Limited, trading as Strada, is a chain based in the United Kingdom of branded restaurants specialising in Italian cuisine with two Strada sites and six Coppa Clubs, all in Southern England. History The concept was spa ...
. Recently a range of new models developed in
Brazil Brazil, officially the Federative Republic of Brazil, is the largest country in South America. It is the world's List of countries and dependencies by area, fifth-largest country by area and the List of countries and dependencies by population ...
has been launched:
Pulse In medicine, the pulse refers to the rhythmic pulsations (expansion and contraction) of an artery in response to the cardiac cycle (heartbeat). The pulse may be felt ( palpated) in any place that allows an artery to be compressed near the surfac ...
, Fiorino,
Toro Toro may refer to: Places *Toro, Molise, a ''comune'' in the Province of Campobasso, Italy *Toro, Nigeria, a Local Government Area of Bauchi State, Nigeria *Toro, Shizuoka, an archaeological site in Shizuoka Prefecture, Japan *Toro, Zamora, a ''m ...
,
Argo In Greek mythology, the ''Argo'' ( ; ) was the ship of Jason and the Argonauts. The ship was built with divine aid, and some ancient sources describe her as the first ship to sail the seas. The ''Argo'' carried the Argonauts on their quest fo ...
, and
Mobi Mobi or MOBI may refer to: Companies * Mobi (company) mobi, Inc. is a wireless carrier founded in 2004 and based in Honolulu, Hawaiʻi. The company provides service on each of the major islands of Hawaiʻi, as well as on the mainland Unit ...
. Other European models are currently imported to Brazil: 500e, imported from
Italy Italy, officially the Italian Republic, is a country in Southern Europe, Southern and Western Europe, Western Europe. It consists of Italian Peninsula, a peninsula that extends into the Mediterranean Sea, with the Alps on its northern land b ...
, and Cronos, imported from
Argentina Argentina, officially the Argentine Republic, is a country in the southern half of South America. It covers an area of , making it the List of South American countries by area, second-largest country in South America after Brazil, the fourt ...
. Fiat sells in
Brazil Brazil, officially the Federative Republic of Brazil, is the largest country in South America. It is the world's List of countries and dependencies by area, fifth-largest country by area and the List of countries and dependencies by population ...
under the Fiat brand, European
Fiat Professional Fiat Professional is the brand name and subsidiary of Stellantis which manufactures light commercial vehicles and their passenger variants. It was launched on 17 April 2007 and replaced the Fiat Veicoli Commerciali division. Fiat Professional is ...
light commercial vehicles as: *
Strada Various Eateries Trading Limited, trading as Strada, is a chain based in the United Kingdom of branded restaurants specialising in Italian cuisine with two Strada sites and six Coppa Clubs, all in Southern England. History The concept was spa ...
(developed in Brazil, has the same platform as the
Palio Palio is the name given in Italy to an annual athletic contest, very often of a historical character, pitting the neighbourhoods of a town or the hamlets of a ''comune'' against each other. Typically, they are fought in costume and commemorate so ...
from "Project 178") * Ducato Models that have already been sold in Brazil: * Uno *
Linea ''Linea'' () is a genus of foraminifera belonging to the subfamily Rhabdammininae. It is a monotypic genus containing the sole species ''Linea simplex'' (). It was described in 1989 from samples of foraminifera collected at the Nares Abyssal Pl ...
* Tipo * Tempra * Prêmio *
Elba Elba (, ; ) is a Mediterranean Sea, Mediterranean island in Tuscany, Italy, from the coastal town of Piombino on the Italian mainland, and the largest island of the Tuscan Archipelago. It is also part of the Arcipelago Toscano National Park, a ...
*
Idea In philosophy and in common usage, an idea (from the Greek word: ἰδέα (idea), meaning 'a form, or a pattern') is the results of thought. Also in philosophy, ideas can also be mental representational images of some object. Many philosophe ...
*
Punto Punto may refer to: In music: * Punto (Venezuela), a style of Venezuelan music * Punto guajiro, a style of music of the Cuban countryside and its guajiros * Punto music, a style of music of Panama, Panamanian music In automobiles: * Fiat Punto, s ...
*
Marea Marea may refer to: * Marea (ancient city), Egypt * Mare' or Marea, a town in Syria * Marea (band), a Spanish hard rock band * Marea (restaurant), New York City * Marea Stamper (born 1977), American singer, songwriter, DJ, and record producer, known ...
*
Bravo Bravo(s) or The Bravo(s) may refer to: Arts and entertainment Music Groups and labels * Bravo (band), a Russian rock band * Bravo (Spanish group), represented Spain at Eurovision 1984 * Bravo Music, an American concert band music publishing compa ...
* 147 (and its family: the saloon Oggi and the
station-wagon A station wagon ( US, also wagon) or estate car ( UK, also estate) is an automotive body-style variant of a sedan with its roof extended rearward over a shared passenger/cargo volume with access at the back via a third or fifth door (the lift ...
Panorama) * Doblò


North America

In 1908, the Fiat Automobile Co. was established in the United States with a factory in Poughkeepsie, N.Y., began producing Fiats a year later, like the
Fiat 60 HP The Fiat 60 HP is an automobile produced by Italian manufacturer Fiat from 1904 to 1906. It competed in races such as the Paris–Madrid race of 1903, (driven by Vincenzo Lancia Vincenzo Lancia (24 August 1881 – 15 February 1937) was an ...
and the
Fiat 16-20 HP The Fiat 16-20 HP was introduced by the Italian manufacturer Fiat in 1903. The car was built in several versions: * 1st series in 1903, wheelbase of and a 4-cylinder 4179 cc engine - 20 PS - produced 100 copies, * 2nd series in 1904, beca ...
. These were luxury cars. The New Jersey factory was closed after the U.S. entered
World War I World War I or the First World War (28 July 1914 – 11 November 1918), also known as the Great War, was a World war, global conflict between two coalitions: the Allies of World War I, Allies (or Entente) and the Central Powers. Fighting to ...
in 1917. Fiat returned to North America in the 1950s, selling the original 500,
Fiat 600 Multipla The Fiat 600 (, ) is a small, rear-engined city car and Economy car, economy family car made by Italian carmaker Fiat Automobiles, Fiat from 1955 to 1969 — offered in two-door fastback sedan and four-door Multipla mini MPV body styles. The 60 ...
,
Fiat 1100 The Fiat 1100 is a small family car produced from 1953 until 1969 by the Italian manufacturer Fiat. It was an all-new unibody replacement for the Fiat 1100 E, which descended from the pre-war, body-on-frame Fiat 508 C Balilla 1100. The 1100 was ...
, Fiat 1200, and the Fiat 1300 and 1500, Fiat 1300 from 1961. Models produced from the 1960s onward include the Fiat 124 Sport Spider and the Fiat X1/9 - these two sporting cars remained rather successful in the United States market, which took nearly sixty percent of the total production in 1980. Fiat gained a reputation for selling poor quality cars in North America, mostly over rust and poor reliability. The last new Fiat model to be introduced in North America during this era was the Fiat Ritmo, Strada, in February 1979.#SCimp, Flammang, p. 241 Sales in the US fell accordingly, from a high of 100,511 cars in 1975 to 14,113 in 1982. Accordingly, Fiat left the United States car market in 1983, although the Spider and the X1/9 continued to be sold in small numbers with Pininfarina and Bertone badging respectively.#SCimp, Flammang, p. 226 In January 2009, the Fiat Group acquired a 20% stake in US automaker Chrysler LLC. The deal saw the return of the Fiat brand to North America after a 25-year absence. The first Fiat-branded model to appear was the internationally popular
Fiat 500 The Fiat 500 (, ) is an Economy car, economy / city car that was manufactured and marketed by Fiat Automobiles from 1957 until 1975. It was sold as a two-door semi-convertible or saloon car and as a three-door panel van or estate car. Launched ...
city car. The Fiat 500 model is built at Chrysler's assembly plant in Toluca, Mexico, which currently makes also the Dodge Journey and Fiat Freemont crossovers. Fiat is also selling their commercial vehicles Fiat Ducato and Fiat Doblò in North America, rebranded as Ram ProMaster and Ram ProMaster City respectively. FIAT discontinued production of the Fiat 500 in 2019 while sales of leftover dealer stock continued into 2020. FIAT also discontinued the 124 spider and 500L models in 2020. FIAT announced a new car will be released; a plug-in 500e to launch in 2024.


Africa

Fiat passenger cars began assembly in South Africa in 1950, and full production in their Rosslyn plant commenced in 1966. Sales reached a peak market share of about five percent around 1970 but then dropped precipitously. A new
128 128 may refer to *128 (number), a natural number *AD 128, a year in the 2nd century AD *128 BC, a year in the 2nd century BC *128 (New Jersey bus) *128 Nemesis, a main-belt asteroid *Fiat 128, also known as the Zastava 128, a small family car **SEAT ...
-based half-ton pickup truck helped turn the situation around. It also assembled in Egypt through El-Nasr Automotive Manufacturing Company which assembled FIAT brands 125-127-128. On 13 October 2022, Fiat Brand and the Algerian Government, Algerian government signed a framework agreement aimed at local production of vehicles and the development of the automotive sector in Algeria.


Asia

Fiat's presence in the Chinese market is limited compared to its European, Japanese, Korean, and American rivals. At the beginning of 2012, Fiat was only importing Fiat Bravo (2007), Fiat Bravo and
Fiat 500 The Fiat 500 (, ) is an Economy car, economy / city car that was manufactured and marketed by Fiat Automobiles from 1957 until 1975. It was sold as a two-door semi-convertible or saloon car and as a three-door panel van or estate car. Launched ...
model. However, in 2012 Fiat and GAC Group, GAC opened a joint venture plant to produce the first Fiat vehicle specifically developed for the Chinese market ever: the Fiat Viaggio, a compact car derived from another Fiat model, the Dodge Dart (PF), Dodge Dart (in turn derived from another Fiat car, the Alfa Romeo Giulietta (940), Alfa Romeo Giulietta). Fiat currently offers Japanese consumers the 500 in both coupe and convertible body styles, and the Panda. Fiat was present in the Indian market from 1948 until 2019. They were last operating in a joint venture with Tata Motors before going solo in 2012.


Current production


EMEA

* A-segment -
Fiat 500 The Fiat 500 (, ) is an Economy car, economy / city car that was manufactured and marketed by Fiat Automobiles from 1957 until 1975. It was sold as a two-door semi-convertible or saloon car and as a three-door panel van or estate car. Launched ...
The Fiat 500 (, ) is a car produced by the Fiat company of Italy between 1957 and 1975, with limited production of the Fiat 500 K estate continuing until 1977. The car was designed by Dante Giacosa. Redesigned in 2007, it is currently distributed worldwide. * A-segment - Fiat New 500 All electric New 500, introduced in 2020 * A-segment -
Fiat Panda The Fiat Panda is a city car manufactured and marketed by Fiat Automobiles, Fiat since 1980, currently in its third generation. The first generation Panda, introduced in 1980 as the Mk1, was a Car body configurations#Two-box design, two-box, thr ...
The Fiat Panda is a city car from the Italian automotive manufacturer Fiat. The current version is the third one distributed as from 2012. * C-segment - Fiat Tipo * B-segment - Fiat 600 (2023), Fiat 600 * B-segment - Fiat Grande Panda * Minivan - Citroën Jumpy, Fiat Ulysse * Minivan - Fiat E-Doblò File:Fiat Panda 1.2 8V Lounge (III) – Frontansicht (1), 25. Februar 2012, Düsseldorf.jpg,
Fiat Panda The Fiat Panda is a city car manufactured and marketed by Fiat Automobiles, Fiat since 1980, currently in its third generation. The first generation Panda, introduced in 1980 as the Mk1, was a Car body configurations#Two-box design, two-box, thr ...
File:" 15 - ITALY -Fiat 500 restyling in Sempione Park (Sforzesco Castle) in Milan - world premier 2015 Hatchbacks purple lounge and white sport 02.jpg,
Fiat 500 The Fiat 500 (, ) is an Economy car, economy / city car that was manufactured and marketed by Fiat Automobiles from 1957 until 1975. It was sold as a two-door semi-convertible or saloon car and as a three-door panel van or estate car. Launched ...
File:Fiat-500-vorne2.jpg, Fiat New 500, Fiat 500e File:2022 Fiat 500X 1X7A6782.jpg,
Fiat 500X The Fiat 500X (Type 334) is a subcompact crossover SUV manufactured and marketed by Stellantis (formerly Fiat Chrysler Automobiles), since its debut at the 2014 Paris Motor Show. Following the 500L, and produced from 2014 (from 2016 model ye ...
File:Fiat_600e_IMG_9948.jpg, Fiat 600e File:Fiat Tipo Steet Genf 2019 1Y7A5990.jpg, Fiat Tipo File:Fiat E-Ulysse Automesse Ludwigsburg 2022 1X7A5932.jpg, Citroën Jumpy, Fiat Ulysse


LATAM

* Fiat Mobi * Fiat Argo * Fiat Cronos * Fiat Pulse * Fiat Fastback * Fiat Strada * Fiat Toro * Fiat Fiorino * Fiat Ducato File:Fiat Mobi Way 1.0 Fire.jpg, Fiat Mobi File:FIAT Argo.jpg, Fiat Argo File:Fiat Cronos 1.8 16V E.Torq Precision.jpg, Fiat Cronos File:2023 Fiat Pulse Impetus (Colombia) front view 01.jpg, Fiat Pulse File:Fiat Fastback.jpg, Fiat Fastback File:Fiat_Strada_2020_Volcano_in_Montevideo_(front).jpg, Fiat Strada File:Fiat Toro 2018 in Punta del Este (front) 01.jpg, Fiat Toro


European Cars of the Year

The
European Car of the Year The European Car of the Year award is an international Car of the Year award established in 1964 by a collective of automobile magazines from different countries in Europe. The current organising media of the award are '' Auto'' (Italy), '' Aut ...
award has been awarded twelve times to the Fiat Group over the last forty years, more than any other manufacturer. Nine of these awards were won by Fiat Automobiles models. Fiat models awarded the title: * 1967: Fiat 124 * 1970:
Fiat 128 The Fiat 128 is a transverse front-engine, front wheel drive small family car manufactured and marketed by Fiat from 1969 to 1985 as a two- or four-door sedan, three- or five-door station wagon as well as two- or three-door coupé. The 128 runn ...
* 1972: Fiat 127 * 1984:
Fiat Uno The Fiat Uno is a supermini manufactured and marketed by Fiat. Launched in 1983, the Uno was produced over a single generation (with an intermediate facelift, 1989) in three and five-door hatchback body styles until 1995 in Europe — and un ...
* 1989: Fiat Tipo (Type 160), Fiat Tipo * 1995: Fiat Punto * 1996: Fiat Bravo/Brava * 2004: Fiat Nuova Panda, Fiat Panda * 2008:
Fiat 500 The Fiat 500 (, ) is an Economy car, economy / city car that was manufactured and marketed by Fiat Automobiles from 1957 until 1975. It was sold as a two-door semi-convertible or saloon car and as a three-door panel van or estate car. Launched ...


emissions

Fiat Automobiles, one of Europe's 10 best-selling automotive brands, has for the second year running been confirmed as having the lowest average value for CO2 emissions from vehicles sold in 2008: 133.7 g/km (137.3 g/km in 2007). This was corroborated by JATO Dynamics, JATO, a provider of automotive data.


Electric vehicles

Fiat started the development of electric vehicles back in the mid-1970s, with the Fiat X1/23 concept. In 2008, Fiat showed the Fiat Phylla, Phylla concept, and the Fiat Bugster concept in Brazil. Fiat joined utility companies Cemig and Itaipu (company), Itaipu to develop new electric vehicles for Brazil, with production in 2009 of the Fiat Palio, Palio Weekend Electric. Fiat launched the electric Fiat 500 (2007)#500e, 500e, a compliance car, in California in 2013, but no sales were planned for Europe. Fiat CEO
Sergio Marchionne Sergio Marchionne (; 17 June 1952 – 25 July 2018) was an Italian-Canadian businessman, widely known for his turnarounds of the automakers Fiat and Chrysler, his business acumen and his outspoken and often frank approach, especially when dealing ...
claimed in 2014 that each one was sold at a loss of $14,000. In 2016, after Tesla, Inc., Tesla had announced the Tesla Model 3, Model 3 and had a high number of reservations for the electric car, Marchionne questioned whether Tesla could produce the cars and be profitable. He then stated that "if Tesla CEO Elon Musk can demonstrate that the car will be profitable at that price, I will copy the formula, add the Italian design flair, and get it to the market within 12 months."


Concept vehicles

* 1952 Abarth 1500 Biposto, Fiat Abarth 1500 Biposto (Abarth, Bertone) * 1954 Fiat Turbina * 1956 Fiat 600 Multipla Eden Roc * 1957 Fiat 1200 Stanguellini Spider * 1961 Fiat 600 Model Y Berlinetta * 1964 Fiat 2300 S Coupe Speciale * 1967 Fiat 125 Executive Concept * 1967 Fiat 125 GTZ * 1967 Fiat Dino Parigi * 1968 Fiat Abarth 2000 * 1969 Fiat 128 Coupe * 1969 Fiat 128 Teenager * 1972 Fiat 128 Pulsar Michelotti * 1972 Fiat ESV 1500 * 1972 Fiat X1/23 * 1974 Fiat 127 Village * 1975 Fiat Abarth 131 * 1976 Fiat 126 Cavaletta * 1980 Fiat Panda 4×4 Strip (153) * 1992 Fiat Grigua (170) * 1992 Fiat Cinquecento Cita (170) * 1993 Fiat Downtown * 1993 Fiat Lucciola Concept (170) * 1993 Fiat ZIC * 1994 Fiat Punto Racer (176) * 1994 Fiat Firepoint * 1996 Fiat Bravo Enduro Concept (182) * 1996 Fiat Formula 4 * 1996 Fiat Vuscia Concept * 1996 Fiat Barchetta Coupe Concept by Maggiora * 2004 Fiat Trepiùno * 2005 Fiat Oltre * 2006 Fiat FCC * 2006 Bertone Suagnà, Fiat Suagna Bertone * 2007 Fiat Barchetta Bertone * 2008 Fiat Phylla * 2010 Fiat FCC 3 Mio * 2012 Fiat FCC 2 * 2014 Fiat FCC 4


Motorsport

In 1971, the Fiat 124 Sport Spider was prepared for the World Rally Championship when Abarth became involved with its production and development and from 1972 had relative success with two wins in 1972, one in 1973, and won 1st, 2nd and 3rd in the 1974 Portuguese TAP Rally. The Fiat 131, Fiat 131 Abarth was a very successful rally car replacing the 124. Between 1976 and 1981 the Fiat 131 won 18 World Rally Championship events, resulting in winning the WRC Drivers Championship two times: in 1978 World Rally Championship season, 1978, and in 1980 World Rally Championship season, 1980, and winning the WRC Constructors Championship three times: in 1977 World Rally Championship season, 1977, 1978 World Rally Championship season, 1978, and in 1980 World Rally Championship season, 1980.
Lancia Lancia Automobiles S.p.A. () is an Italian car manufacturer and a subsidiary of Stellantis Europe, which is the European subsidiary of Stellantis. The present legal entity of Lancia was formed in January 2007 when its corporate parent reorganise ...
took over the role of motorsport for the Fiat Group during the 1980s. After a long break of factory-supported entries, in 2003 a Fiat Punto S1600 won the Italian Rally Championship, and in 2006 the Fiat Grande Punto S2000 won the FIA European Rally Championship, followed by three successive wins in 2009, 2010 and 2011.


Marketing


Logo

The FIAT initials were first used in the distinctive logo form in 1901. Beginning in 1931, the company began using a single red shield without a wreath. In 1968 the "rhomboid" logo (as it was known internally) was introduced which featured the FIAT initials spelled out on four interconnected rhombuses. The rhomboid was slowly phased in during the early 1970s, although the older "laurel wreath" style FIAT badge was used to denote sporting models such as the 124 Spider, 127 Sport, X1/9, and the tuned Abarth models. A new corporate nose based on the rhomboid logo was first introduced in 1983 on the Uno, which consisted of five chrome bars inclined at an angle of 18 degrees to mirror the rhomboid, which usually appeared in reduced size at the corner of the grille. In 1999, the wreath-style logo was reintroduced to commemorate the 100th anniversary of the company. Fiat logo 1899.png, 1899 Fiat logo 1901.png, 1903 Fiat logo 1904.png, 1908 FiatLogo1921.jpg, 1921 Fiat old logo on 514 model.png, 1925 FiatLogo1931rounded.jpg, 1931 Fiat logo 1932.png, 1932 FiatLogo1938.jpg, 1938 FiatLogo1959.JPG, 1959 FiatLogo1965.jpg, 1965 Fiat logo 1968.svg, 1972–2003 FiatLogo1999.jpg, 1999–2007 Fiat auto logo.png, 2007–2022 FIAT logo (2020).svg, 2020–2023 File:Fiat logo23.png, 2023–present ; Notes


Motor Village and flagship stores

Fiat launched its Motor Village flagship store concept in 2006, with its Mirafiori Motor Village in Turin, followed by London's on Wigmore Street in 2008 and Paris's on the Champs-Élysées in 2010.


BSM-Fiat deal

In 2009, BSM (the British School of Motoring) ended a 16-year relationship with Vauxhall Motors and signed a deal with Fiat UK to swap its learner vehicle from the Vauxhall Corsa to the new Fiat Nuova 500, Fiat 500. Fiat UK was expected to supply 14,000 cars to BSM over four years in a marketing deal.


See also

* CMD – Costruzioni Motori Diesel S.p.A.


Notes


References


External links

*
Fiat Automobiles Press

Fiat Light Commercial Vehicles

Old Fiat Concept Cars
{{Portal bar, Italy, Companies, Transportation, Cars Fiat, Car brands Car manufacturers of Italy Conglomerate companies of Italy Electric vehicle manufacturers of Italy Italian brands Italian companies established in 1899 Stellantis Motor vehicle manufacturers based in Turin Vehicle manufacturing companies established in 1899